Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

California 59

California Texas Florida New York 59

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

LMS 243

LMS Software Chicago Washington 243

YourMembership

OCTOBER 16, 2014

A class action lawsuit was filed in California against LinkedIn last week alleging it violates the Fair Credit Reporting Act (FCRA) through the use of its “search for references” feature, which allows prospective employers to obtain information about job applicants. .” This accounts for around 20% of LinkedIn’s total revenue.

Social Media 150

Social Media California Class Revenue 150

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Learn about tools and processes that can help you maintain healthy item banks for your programs. Discover how data analytics can be a powerful tool to unlock the path to success.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. . More and more U.S. More and more U.S. ” Organize a YouTube Takeover.

Chicago 40

Chicago Marketing Iowa California 40

Associations Now

MARCH 27, 2019

The American Association of Insurance Services launched a state-backed program for cannabis businesses in California last year. An industry group that focuses on insurance advisory concerns has proven something of a godsend to cannabis businesses that have faced trouble accessing traditional tools for supporting their businesses.

Industry 49

Industry Colorado California System 49

Reid All About it

JULY 21, 2023

Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Learn about AI tools, ideas for how generative AI can be useful for your association, the risks of using generative AI, including accuracy, data privacy, legal considerations, and more. More info/register. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Delcor

FEBRUARY 7, 2022

Association CIOs rely upon an array of people, processes, tools, and talents to fulfill their organizations' strategic objectives. Any CIO who wants their association to reach a higher level of IT maturity must strive to improve performance in these four areas—and must assemble the best people, processes, tools, and talent to do so.

Project 105

Project Technology Strategy Process 105

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Tackling Multicultural Marketing Like a Pro. Discover the tools and strategies to make your marketing more diverse and inclusive of all. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. More info/register. Host: Meetings Today.

LMS 170

LMS Price DC Washington 170

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130

Reid All About it

MARCH 5, 2021

Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Associations Now

NOVEMBER 19, 2018

Retail holidays along the lines of Black Friday and Cyber Monday are gaining increasing currency as both a marketing tool and a way to highlight broader business or cultural goals. The issue has become serious enough that California recently passed a law requiring more board representation for women.

California 73

California Examples Leadership Tools 73

Associations Now

AUGUST 18, 2017

Hispanic population’s buying power is particularly strong and grocery stores targeting that market are becoming increasingly prominent. A new trade group targeting Hispanic-owned food and beverage companies may be new, but the market segment it represents very much isn’t. population and a segment with $1.5 trillion in buying power.

California 54

California Industry Marketing Tools 54

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

GrowthZone

JULY 24, 2018

These membership management tools – contact database, email system, billing and payment options, event platform, website builder, and other useful services – will streamline your association’s operations and drive growth for your organization. with offices in California, Illinois, Louisiana, India, and Australia.

Software 84

Software Association Management Austin Atlanta 84

Associations Now

OCTOBER 20, 2019

The meeting planner’s most important tool in creating such experiences is the destination itself. Wills, senior vice president of marketing programs and business development for ConferenceDirect, a meeting solutions company based in California.

Cleveland 43

Cleveland Ohio California Education 43

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Did you know that 35% of the U.S. workforce is now freelancing? But, still, we’re a growing sector. Thinks small wins.

Review 85

Review Education Tips Technology 85

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – 1 CAE credit.

Raleigh 150

Raleigh DC Washington Charlotte 150

KiKi L'Italien's Acronym Soup

JULY 30, 2013

In sessions, hallways, bars and parties you’ll hear that “your organization NEEDS to do __” or “this (activity/program/tool/marketing plan) is very important and those who do it another way should change.”. Sandra Giarde, CAE is the Executive Director for the California Association for the Education of Young Children.

Atlanta 100

Atlanta California Resources Course 100

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. However, our entire audience might not be shopping for the BMW of conferences. Planners used data to identify drivable locations to boost attendance.

San Antonio 60

San Antonio Products Conference Connecticut 60

Associations Now

JULY 26, 2017

When I pivoted my career away from comedy into marketing, I identified three steps to grow influencers.”. At next week’s workshop, Williams will present with a California-based startup that’s using the influencer model to engage younger member prospects. I was much better at getting people in the seats than I was on stage,” he says.

How To 108

How To Video Case Study California 108

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 70

San Francisco California Committee Revenue 70

Reid All About it

OCTOBER 15, 2010

TED’s annual conferences in California and Oxford UK are described as “riveting talks by remarkable people” and “ideas worth spreading.” Big data is often beyond our cognitive ability to understand — why we need tools to make sense of it. Art is a tool we use to learn about past civilizations.

Raleigh 150

Raleigh California Class Detroit 150

Associations Now

APRIL 17, 2017

After the 1969 oil spill in Santa Barbara, California, Senator Gaylord Nelson helped establish the first Earth Day in 1970. Follow NASA’s lead with a marketing twist. Earth Day isn’t a new event by any means, but it is just around the corner on April 22.

Strategy 51

Strategy California Discount DC 51

Associations Now

NOVEMBER 21, 2013

Former director of the California Milk Processor Board, Jeff Manning, shares some lessons learned from the campaign that can be incorporated by associations. Originally created in 1993 by the California Milk Processor Board to increase milk consumption in the state, Got Milk? Treasure your brand. From the beginning, Got Milk?

California 40

California Marketing Products Tools 40

Associations Now

JULY 7, 2014

More details below: High-tech tools: This month, SEMA plans to open the new 15,000-square-foot facility in Diamond Bar, California, across the street from the association’s headquarters. We’ve further filled the SEMA Garage with tools and equipment, so that members simply need to show up and do what they do best.

Sample 40

Sample New York California Certificate 40

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

Reid All About it

MAY 1, 2020

They suggest associations go beyond Zoom and other web-conferencing tools and consider virtual reality for association meetings and events. “If Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. More info/register. Organizer: AWTC.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. John Angelo of the California CPA Society (Cal CPA) agreed. Five years ago, Blackberry and Palm dominated the mobile market. Great ideas are a dime a dozen. Organizational shadow-boxing.

San Francisco 60

San Francisco Innovation New York California 60

Reid All About it

MARCH 6, 2020

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). in the San Bernardino National Forest in Southern California. Get a comprehensive overview of the more effective strategies, tools, and techniques to help workers stay productive remotely. On reading more than one book at a time.

DC 48

DC California Washington Raleigh 48