Association Briefings

OCTOBER 19, 2020

According to a recent report from the Content Marketing Institute , 43% of successful B2B marketers have a documented content marketing strategy. But more importantly, and perhaps more shockingly, 21% of B2B marketers are working without a strategy altogether. Do you need help developing a content strategy for your association?

Content 52

Content eBook Marketing Strategy 52

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Beth Kanter

APRIL 21, 2015

Social media thought leader Charlene Li has published another book titled “ The Engaged Leader: A Strategy for Your Digital Transformation ” that provides organizational and business leaders with the skills and path to habit change they need to lead in a connected world.

Strategy 28

Strategy Leadership Social Media Case Study 28

Reid All About it

MARCH 16, 2018

How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Steal These Ideas: 3 Growth Strategies from Top Fundraisers. What is the perfect mix of web and mobile offerings?

eBook 46

eBook Social Media DC Content 46

Jamie Notter

JANUARY 10, 2012

There is no shortage of knowledge out there at our fingertips: knowledge about the best management practices, the best strategies, the best structures, the best cultures. The authors conducted in-depth case studies on a number of companies to identify why some companies acted on their knowledge while others did not. Consulting.

Review 70

Review Case Study Course Social Media 70

Mizz Information

MAY 20, 2014

And, again, I’m not alone in this behavior--where Facebook is nothing but a sea of broken promises as far as sales go, there are a growing number of case studies about Pinterest driving sales. Definitely not. Is Pinterest perfect? Photo credit ). How to Create a Pinterest Place Board for An Event. Facebook Pinterest'

Case Study 40

Case Study Social Media Revenue Products 40

Guilt by Association

DECEMBER 22, 2008

These two folks from Forrester Research (Charlene has since moved on to a solo life) wrote the defining social technology strategy book for the year. Once you have nailed your strategy and your audience’s places in the ladder, then you can define your implementation plan – but only then. Secrets of Social Media Marketing.

Social Media 40

Social Media Case Study Strategy Technology 40

Associations Now

NOVEMBER 4, 2013

An established public-sector leader, staring down a shift in military strategy, a tough upcoming primary challenge, or just the prospect of a retirement that didn’t sit right with workaholic instincts, opts for steadier waters and takes a gig with a trade group. But that’s not what’s going on here. Some sinecure.

South Carolina 40

South Carolina Connecticut Minnesota America 40

Reid All About it

APRIL 6, 2018

They may be satisfied by receiving a daily personalized newsbrief or lurking and learning in your online community—not exactly the typical definition of “engagement” but if it keeps them happy, good for you. Get pointers on how to prepare a convincing business case for a new LMS or other technology. ( WBT Systems ). 1 CMP credit.

DC 39

DC Washington Review Resources 39

Beth Kanter

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

Social Media 28

Social Media Case Study Project Examples 28

The Hourglass Blog

SEPTEMBER 15, 2010

Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?

Innovation 40

Innovation Wisconsin Case Study millennials 40

Beth Kanter

OCTOBER 23, 2014

Way back in 2009, when I first Peter and Madeline, we brainstormed some questions about the strategic use of social media to build a network. What patterns can social media use reveal that provide strategic insight for network? Here’s a few ideas, concepts, and insights from the book that resonated.

Review 28

Review Handbook Social Media Cleveland 28

Beth Kanter

JUNE 25, 2012

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Networked NGOs and Social Media Integrated Into Organizational Communications.

Social Media 28

Social Media San Francisco Project Case Study 28

SCD Group

JULY 15, 2012

Here are six case studies that show how your association can use videos as part of your content management/marketing tools. Partly because social media has replaced the networking function these lunches provided small business professionals in insurance, investment, banking, etc.) Strategy | Content | Discovery.

Video 40

Video Examples Marketing Case Study 40

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” Click to see larger version. However, Amy Sample Ward took this adorable photo of her dog Simba with the book!

How To 28

How To Sample Social Media Case Study 28

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. If he had more resources, GACTE’s Gambill said his organization would like to focus more on social media advertising. NDR wish list.

Revenue 60

Revenue Georgia Price Newsletter 60

Beth Kanter

DECEMBER 9, 2013

Patton’s ideas and the methods of developmental evaluation are gaining more attention and practice because social change projects are transcending from a primary focus on program impact to systems impact and make use of networks as a key strategy. Refine a model or make definitive judgment.

Review 28

Review Innovation Video System 28

Idea Architects

AUGUST 24, 2011

Each of us brings many years working on learning, associations, knowledge development, and strategy. So let's back out of this example and treat the issue as a bit of a general case study because I don't know all the specifics behind the formulation of the players in this session and this situation is by no means isolated or unique.

Team 60

Team Case Study Conference System 60

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. Jill Andreu, Naylor Association Solutions.

Revenue 60

Revenue St. Louis Price Cost 60

The Hourglass Blog

APRIL 21, 2011

I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector. The HBR post describes several strategies employed by the very famous and very innovative Mayo Clinic. Social Media.

Innovation 40

Innovation millennials Case Study Leadership 40

Membership Marketing

AUGUST 11, 2010

I'll definitely stop by the Marketing General booth. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). Tony Rossell. at Wednesday, August 11, 2010.

Los Angeles 40

Los Angeles Marketing CA Price 40

Membership Marketing

MAY 17, 2010

I agree with his definition. And in fact from my research, it is not only a good definition, but it actually works. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. Case Study. (9).

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

APRIL 17, 2020

Hint, it has a lot to do with their course design strategy. Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. WBT Systems found out how they managed to pull that off so quickly. Going virtual—why.

North Carolina 44

North Carolina Montana Revenue Content 44

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Report 40

Report Marketing Tips Price 40

Membership Marketing

JANUARY 18, 2012

That’s because response rates are a comparative measuring tool, not an actual definition of value. Labels: Cost of Wrong Strategy , Marketing Planning , Test marketing. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

SEPTEMBER 29, 2011

. “Throughout history, she writes,” community has been defined as a social group of any size whose members reside in a specific locality, share government, and often have a common culture and history. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 21, 2010

The trouble with this definition is that it requires membership to be transactional. Consumption of value isn't transactional, and therefore the traditional models, definitions and measures of value start to break down. What Strategy Leads to Membership Growth? Case Study. (9). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

JANUARY 27, 2011

Hiring a properly qualified marketing agency with clear definitions of scope and outcomes can bring focus and accountability to a task and get the important item done on time and on schedule. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 5, 2010

By my definition, ASOA tried both a force free trial and opt-in trial approach. Case Study. (9). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). Association Mission. (3).

Price 40

Price Marketing Cost Survey 40

Beth Kanter

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The course is about how to leverage networks and social media for learning and impact. Not every student in my class is focused on the same policy issue.

Social Media 28

Social Media Organization Class Project 28

Beth Kanter

FEBRUARY 19, 2014

The report begins with a simple, holistic definition of transparency and why it is important for funders to be transparent: “Transparency is, in a word, openness. A foundation that operates transparently is one that shares what it does, how it does it, and the difference thatit makes in a frank, easily accessible, and timelyway.

Report 28

Report Case Study Social Media Proposal 28