Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions.

Revenue 76

Revenue eBook Tips Sample 76

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins. ” 2. .

Products 60

Products Process Committee Guidelines 60

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance.

LMS 259

LMS Revenue Arlington Education 259

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 61

Revenue Press Release Newsletter Directory 61

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table.

Revenue 60

Revenue St. Louis Price Cost 60

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

SEPTEMBER 1, 2023

Gain insights into best practices for using data to inform decision-making and develop successful international expansion strategies for their associations. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. ASAE Membership Mondays This month’s topic is Communicating Member Value: Three Easy, Key Takeaways.

Revenue 230

Revenue Survey Education Strategy 230

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 74

Case Study Texas Guidelines Revenue 74

Associations Now

FEBRUARY 26, 2023

Communicating your association’s reason for being is essential for leaders. Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales.

Strategy 120

Strategy Examples Review Revenue 120

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. If you want to reach your members with valuable industry information, you should consider the printed word.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Marc Bernstein, Director of Information Technology, American Society of Anesthesiologists and ASAE Technology Council Member. Creating and Developing Successful Magazines (Live Chat).

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Chris Detzel, Community Program Manager at Reltio. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

AssociationChat

APRIL 26, 2021

Associations need more revenue and members need more services. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Communications channels: E-newsletters; magazines; website; social media; listservs.

Proposal 84

Proposal Revenue Review Newsletter 84

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate. M oderation.

Communications 40

Communications Newsletter Technology Revenue 40

Reid All About it

FEBRUARY 15, 2013

Geoff Livingston writes about wearable computing , specifically Google Project Glass which “empowers two things: sharing and accessing information anywhere.” and mobile platforms, and more on visual and audio communications. “It As a former association magazine publisher, this is a fascinating topic for me.

Social Media 150

Social Media Revenue Content Marketing 150

Reid All About it

AUGUST 6, 2021

Communication app overload. Achurch Consulting explains how to thoughtfully manage multiple communication and collaboration platforms. . Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. How Hybrid & Virtual Can Dramatically Boost Event Revenues.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. More info/register.

St. Louis 341

St. Louis Technology Strategy Conference 341

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. E-Magazine. National Association of Independent Life Brokerage Agencies; Perspectives Magazine. Print Magazine.

Newsletter 52

Newsletter Austin Committee America 52

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Create a map of all your content, communication channels and technology platforms.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

WBT Systems

NOVEMBER 8, 2016

With all the information available at our fingertips through the internet, connecting us globally with people who share our interests, society is progressively interacting more and more online. Just think of the last time you did a Google search for information. Increase Member Retention with Integrated Learning Communities.

Learning Management System 262

Learning Management System Arlington Social Media System 262

Membership Marketing

FEBRUARY 7, 2018

Of course they would have to survive without the $800,000 in dues revenue and some portion of the non-dues, advertising, and exhibitor revenue dependent on members. These variable costs might be as simple as printing and mailing additional magazines and renewal notices.

Cost 49

Cost Revenue Analysis Recruiting 49

Higher Logic

FEBRUARY 14, 2017

The best way for your association to provide long-term value to members is with an online community. You can increase non-dues revenue with an online store, deliver benefits with user-generated content, and engage members with discussion forums and blog posts. Event registration and other non-dues revenue streams. It’s perfect.

Strategy 168

Strategy How To Software Team 168

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Building Community for Your Virtual Event. To inform what new content you produce—the content your audience really wants, not what you think they do? Content Forum Weekly Community Chat.

Montana 370

Montana Conference Content Education 370

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Reid All About it

NOVEMBER 25, 2016

Now, a few good reads and listens from the past week… One of the most thought-provoking and informative discussions I’ve heard lately was an Association Chat from a few weeks ago featuring association consultant and futurist, Shelly Alcorn. 4 Easy Ways to Generate Non-Dues Revenue. Try it, you’ll like it. 1 CE credit.

DC 186

DC Ohio Project Washington 186

Association Adviser

OCTOBER 13, 2016

Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications. Associations keep seeking new ways to generate non-dues revenue and keep members informed about the best products and solutions on the marketplace.

Content 60

Content Case Study Guidelines Revenue 60

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Use online media to communicate more. Update your website more frequently with new content.

Case Study 60

Case Study Directory Cost Revenue 60

Reid All About it

NOVEMBER 25, 2016

Now, a few good reads and listens from the past week… One of the most thought-provoking and informative discussions I’ve heard lately was an Association Chat from a few weeks ago featuring association consultant and futurist, Shelly Alcorn. 4 Easy Ways to Generate Non-Dues Revenue. Try it, you’ll like it. 1 CE credit.

DC 150

DC Ohio Project Washington 150

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Does your association have a magazine, newsletter, directory or website in need of revival? Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Associations Now. Amanda Kaiser. Smooth the Path/SocialFish.

Directory 60

Directory Newsletter Revenue Communications 60

Reid All About it

JULY 30, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. The countdown is on! Wed 8/4 at 1 p.m. 1 CMP credit.

Newsletter 195

Newsletter Certificate Technology Strategy 195