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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. Not convinced?

Sample 150
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Sample Your Association’s Conference With Prospective Participants

Smooth The Path

” This strategy works because I get to sample the new car driving experience. ” So how do you prove the conference is worth it? You sample. Sampling doesn’t have to be difficult (like offering your attendees the chance to drive a new car). How to seed enthusiasm at your next conference.

Sample 60
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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

A large majority of participants, most at the manager level or above, reported reactive methods as their main source of competitive advantage. The two most commonly reported factors – “Customer Retention” (57%) and “Customer Intimacy” (48%) – are inherent benefits of a well-managed online community. You read that right, just 19% !

Strategy 120
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

In this session, you'll learn what the best practice customer journey is for your industry, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI. 1:00pm - Chaos Under Control: How to Organize a Messy Contacts Database to Market More Effectively.

Sample 100
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How to Build a Dashboard to Track Membership Statistics

Membership Marketing

When we asked association staff what are the most significant data challenges that they face, 48% of respondents told us that “Inadequate membership dashboard and reporting tools” represented a top problem. If you would like more information on how to calculate renewal rates, please use this link.

How To 85
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How to Win Back Lapsed Members: Tips + Letter Templates

MemberClicks

A free copy of your latest industry report (or some other valuable content piece). According to Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report , 76% of associations say that email is the channel that generates the most reinstated lapsed members. A discount on event registration. Benefit highlight] .

Tips 98
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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Some of the host organizations were transparent and shared these reported cases with attendees. As you develop your plan, consider these four difficult questions and how to incorporate your responses in your risk-management planning: Will our preventive measures align with health authority guidelines or will we invest in extra precautions?