.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. Using consistent design elements, like colors and fonts that tie back to your logo, leaves a stronger impression of your organization. This helps to connect the members of your organization. Clear and consistent branding. Highly visible CTAs. SEO optimization.

Examples 130

Examples Directory Software Video 130

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. They will be representing your organization.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. 1 CMP credit. More info/register. Letting Go! Mulford, Esq.,

LMS 256

LMS Revenue Arlington Education 256

AssociationChat

MAY 20, 2020

We became friends in the early days of Twitter and through an innovative project called EventCamp that witnessed us meeting with other creative types in the meetings world to create and participate in unique experiences all over North America. Biz Events Asia sharing news on a massive market. Ignite Magazine.

Resources 105

Resources Certificate Texas America 105

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. The Online News Association is turning their conference into a virtual “ global journalism innovation festival.” Organizer: Robert Taflinger. Intriguing. 1 CAE credit.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Associations and membership organizations are already experts at creating high-quality, paywalled content. Doing so can show a large audience all your organization has to offer.

Content 107

Content Strategy Library Newsletter 107

Associations Now

MAY 9, 2016

Old habits die hard but, with a fluid market and the likelihood of innovations on the horizon, it can be dangerous for associations to become too set in their ways. The post Monday Buzz: Innovate Conferences With “Meeting Mindshifts” appeared first on Associations Now. One way the three-day event is standing out?

Innovation 40

Innovation Conference New York Guidelines 40

Potomac Core

OCTOBER 4, 2016

growth , the race for talent, and disruptive innovation create opportunities for Associations and Professional Societies to become more essential. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success.

Strategy 164

Strategy eBook Member Engagement Revenue 164

AssociationChat

APRIL 10, 2020

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

Newsletter 52

Newsletter Austin Committee America 52

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? I’ll see you back here on Friday, August 20. Chapter benchmarking survey. 1 CMP credit.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. What Association Awards Contests Should My Association Enter?

Newsletter 62

Newsletter Communications Press Release Social Media 62

GrowthZone

MARCH 18, 2021

Helpful marketing advice for retailers? According to Hubspot, the world’s leading inbound marketing software and knowledge base, inbound marketing is about selling products and services in a way that consumers want to buy today. The key to inbound marketing is organic traffic driven by search engine optimization.

Directory 97

Directory Content Tips Software 97

WBT Systems

OCTOBER 18, 2016

This article in Associations Now magazine suggests that “digital badging can strengthen an association’s community by making its members’ accomplishments more visible”. Association education programs, whether providing conferences, online or offline training , blended programs, or a combination of approaches, are inherently social in nature.

Education 150

Education Learning Management System LMS Certificate 150

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Either you have it or you don’t but you have to produce anyways. Event safety.

St. Louis 341

St. Louis Technology Strategy Conference 341

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference. Do you advertise on Google? my beloved H Street NE neighborhood).

DC 150

DC Innovation Review Leadership 150

Nimble AMS

MARCH 20, 2018

From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission. Innovation. Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple and Google). Ecosystem and Extensibility. Continuous Delivery.

Software 78

Software Association Management eBook Innovation 78

.orgSource

MARCH 18, 2024

Hopefully, our experiences can inspire organizations that want to evolve, transform, innovate—or whatever paella of words you care to use to describe looking beyond the moment.” Organizations are taking their messaging directly to the people they want to influence. Our value is not in a magazine or even standards.

Examples 88

Examples Revenue millennials Strategy 88

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Associations Now

OCTOBER 30, 2018

“The sky’s the limit—if your nonprofit is actively working to achieve its mission, chances are you’ll have plenty of content to share with the community in your magazine,” she says. The main goal of creating a magazine—or any print publication—for your nonprofit is to reach a larger audience.

Cost 55

Cost Maine Innovation Content 55

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Leveraging these technologies can help membership organizations thrive. . Your members may welcome opportunities to engage with your organization via mobile devices. Scalable content.

Technology 78

Technology Newsletter Content Tools 78

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum.

Montana 365

Montana Content Price Strategy 365

Beth Kanter

MARCH 7, 2022

The Nonprofit Marketing Summit on March 8th from 9 am PT Chronicle of Philanthropy Online Forum on March 16th at 11:00 am PT. This is a must-read for smart leaders who plan to ensure their organizations remain both human-centered and impactful within this fluid, innovative era of AI and automation. The Smart Nonprofit (Kindle).

Sample 64

Sample Review Social Media Innovation 64

Nimble AMS

SEPTEMBER 15, 2020

Year after year, Salesforce is honored as the best CRM system by organizations including CRM Magazine, Destination CRM, Software Advice, and ZDNet. In effect, Salesforce enables your organization to hit the ground running. For example, a search on the AppExchange for “email marketing” returns more than 500 results.

Class 78

Class Tools Software Technology 78

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” These are ten occupations that PC Magazine predicts are the most endangered. quadrillion floating-point operations per second. Don’t be a team in name only.

Communications 88

Communications Team Proposal Analysis 88

Associations Now

NOVEMBER 17, 2019

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Winter Classic is a fitness meeting that also raises funds for The Adam S.

Cleveland 88

Cleveland How To Ohio Chicago 88

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Grazia Mohren, vice president of marketing, BizBash Media. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 184

DC Ohio Project Washington 184

Reid All About it

JUNE 26, 2020

Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Implicit bias. CRP challenges. Host: ASAE.

Montana 370

Montana Conference Content Education 370

Principled Innovation

JUNE 9, 2012

This post appears as an article in the May/June 2012 issue of Success by Association , the magazine of Association Executives of North Carolina. Building a 21 st century organization is not an endeavor for the faint of heart. With this in mind, the CEO must be the primary driver of constant business model reinvention and innovation.

North Carolina 100

North Carolina Innovation Review Revenue 100

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities. Dues revenue most commonly comes in as annual payments from organization members.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Grazia Mohren, vice president of marketing, BizBash Media. Presenter: Josh Hiller , white hat hacker cybersecurity expert and lead innovation engineer, Aptify. Randy Lieberman, Foundation Marketing Group. More info/register.

DC 150

DC Ohio Project Washington 150

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. . ” Organize a YouTube Takeover. More and more U.S. More and more U.S.

Chicago 40

Chicago Marketing Iowa California 40

Velvet Chainsaw

DECEMBER 12, 2019

Sponsorship is the most powerful form of marketing. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue. Some of the more innovative sponsorships will align with the passion or values of the attendees.

Team 52

Team Products Revenue Industry 52

Association Success

FEBRUARY 12, 2018

Suppose you are in the market to buy a new car. If they didn’t have a direct interest and need for the offerings of your organization, they wouldn’t have joined and retained their memberships. What is the difference between cost and value? Let me give you an example.

Products 80

Products Cost Price Case Study 80

Aaron Wolowiec

DECEMBER 3, 2013

As it quickly grew, Hill led – and continues to lead – many of the firm’s strategic marketing initiatives, including outreach to association leaders nationwide. Aaron is extremely organized, creative and passionate about creating successful events that leave lasting impressions on event attendees.

Michigan 100

Michigan Report Innovation Team 100