Higher Logic

FEBRUARY 4, 2020

What do your members want? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Let’s explore 10 of the newest industry statistics revealing various association communication challenges, and thus, opportunities for strategic improvement. A cheer for 2020: ?? Where do they want it?

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. Member Engagement and Retention.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. We poured over them and pulled out highlights as well as insights about online education’s role in membership marketing and the membership value proposition.

Survey 150

Survey Marketing Certificate Education 150

WBT Systems

DECEMBER 12, 2017

What do you do when members (and non-members) are interested in your online learning programs but their employers won’t pay for professional development? Create a “convince your boss” page for your online learning website. A 10 percent increase in workforce education level led to an 8.6

How To 229

How To millennials Handbook Survey 229

EventMobi: Association Events

JUNE 26, 2023

Member engagement is the #1 way to make sure your members recognize the value they get from your association. The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 15, 2020

Marketing virtual/online education. MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. More info/register.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 189

San Jose millennials Revenue Content 189

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

DECEMBER 2, 2016

Ok, on to the list of this week’s free webinars and learning events. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

OCTOBER 27, 2017

The Halfway Rule ,” as explained by Amanda Kaiser at Smooth the Path, is one that no association should forget, especially when it comes to dealing with newer and younger members. Learn from these frightening tales of decisions made with bad data, ugly visualizations, misuse of web analytics, and more. More info/register. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

WBT Systems

JANUARY 3, 2017

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. The key step to a designing a new strategy or plan for association learning is to set achievable goals.

Technology 210

Technology Learning Management System Certificate System 210

ISAE

JANUARY 17, 2024

4 Benefits of Using Online Waivers for Associations In recent years, there have been significant fluctuations in association membership rates. Membership seems to be on the rise again with 46% of associations reporting an increase in membership in 2023. Increased transparency. Improved accessibility.

Cost 52

Cost Review Software Member Experience 52

Association Success

OCTOBER 26, 2020

Do you know who your members will be 10 years from now? By 2025, Millennials will account for 75 percent of the American workforce. The search for your future member — of any age or generational label — must be an on-going commitment, rooted in a sincere understanding of motivations and expectations. Especially young!

millennials 78

millennials Recruiting Recruitment Committee 78

Reid All About it

SEPTEMBER 30, 2016

The future of learning has been on my mind lately. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. After publishing that post, I saw the news about LinkedIn’s new site, LinkedIn Learning. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads. Host: MCI Group.

Maryland 150

Maryland millennials Education America 150

Reid All About it

AUGUST 27, 2021

Teri Carden—founder of ReviewMyAMS and AMS Fest—is bringing both groups together for a day of learning and sharing on September 23, plus some fun, of course, the night before. Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. Volunteer training. Quick hits. 1 CMP credit.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

NOVEMBER 10, 2017

Analyze emerging challenges and threats to association content strategy models. Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 11, 2016

Now on to the list of this week’s free webinars and learning events. Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Tue 11/15 at 12 p.m. –

Handbook 239

Handbook Washington eBook DC 239

Reid All About it

MARCH 9, 2018

Expand how your association thinks about sponsorship: partner with companies whose sponsorship and involvement will add value to your online learning programs. By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement.

DC 120

DC millennials North Carolina Washington 120

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Value – Providing members with value remains the foundation of a successful membership program. You need to continually show new value and ROI.”

Report 95

Report Marketing Recruiting Recruitment 95

Reid All About it

OCTOBER 12, 2018

WBT Systems explains how to motivate members to buy what you’re selling. If you’re selling online education or any other product or service, help members connect your product with their self-image, aspirations, and sense of belonging, in other words, sell them a better version of themselves. See it in action at the Smithsonian.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 28, 2017

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business. Host: Icimo.

Chicago 150

Chicago Washington DC Social Media 150

Higher Logic

SEPTEMBER 28, 2017

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Association Freak

MAY 21, 2022

We learned that some organizations have been victims across the membership landscape, and others have been victors of significant shifts in their environment. This report is about what studying the headwinds can teach association leaders and what you can learn from those who have tacked into them successfully. .

Revenue 72

Revenue Discount Products Marketing 72

Association Adviser

JUNE 24, 2016

Does the ability to conduct their lives effectively online mean that people no longer need the physical support and networking opportunities that large organizations and associations bring? Or are associations simply not engaging young members effectively enough? Difficulties attracting younger members.

millennials 62

millennials Survey Cost Social Media 62

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. Member renewals. Host: Maurine Kwende, CEO and founder, EMK Learning Solutions Fri 2/24 at 12 p.m. More info/register.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

MARCH 3, 2023

Self-assessments reveal where you need to improve your skills and what you need to learn. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal. How can associations provide corporate partners with valuable access to their member communities ?

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Instructor-led education.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. WBT Systems (of TopClass LMS fame) explains how learning subscriptions help good intentions come to life. Learning from #ASAE19 (Chatting with Agnes & Cecilia). It’s so flavorful. 1 CMP credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

MAY 20, 2022

Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Online community. You are not who you were. Don’t be a weenie craving for ‘normal.’

Arlington 41

Arlington Project DC Technology 41

Association Adviser

JUNE 17, 2014

Advancing one’s career may be the member’s responsibility, but associations that mentor, guide and connect members are amply rewarded at dues renewal time. As you get further along in your career, don’t distance yourself from the youngest members of your profession. Helping members help themselves.

millennials 60

millennials New York City Ohio Recruiting 60

Reid All About it

NOVEMBER 1, 2019

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era.

Washington 34

Washington Social Media Content Texas 34

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

New York City 60

New York City New York California Video 60