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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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How to Get People to Share Your Content

Reid All About it

Your reputation as the industry’s premier resource spreads. David Carr at the New York Times knows that perfect world: “Hit the right note, and your readers become like bees, stopping by your site to grab links and heading back out on the Web to pollinate other platforms.”. They can hardly wait to share it.

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3 ways to remotely boost your advocacy engagement

Association Success

With the social distancing measures put into place due to COVID-19 making advocacy efforts more difficult , many associations have turned to social media to spread awareness and request support. Supporters’ efforts raised over $115 million dollars, according to The New York Times. Gamify your call to action.

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4 things you can learn from WaPo’s TikTok strategy

Association Success

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Association Brain Food Weekly: 10.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!

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Get More Out of AI, Start Chatting

.orgSource

Develop a chatbot that recommends relevant resources, such as whitepapers, webinars, or online courses, based on a member’s current needs and interests. How you proceed will vary depending on your organization’s goals and resources. Build a mentorship program with ChatGPT as a matching assistant.

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Back to The Future: Associations in 2010

Portage Group

New Revenue Models Increased competition from sources such as the internet and social media are allowing people to access networks and resources without having to pay a membership fee. Social media will be a great tool for the innovative association looking to recruit, retain and engage.