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Reads of the Week: January 11, 2013

Reid All About it

He also provides some examples of brands that have done it well, and a few who laid a big smelly egg. His post, 15 “And/Or” Dilemmas Facing Association Leaders in 2013 , provides enough fodder for discussion for more than a year’s worth of board and staff meetings. Tagged: Association , Content Marketing , Marketing , Productivity.

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Reads of the Week: February 8, 2013

Reid All About it

“Many brands feel like they are faced with a dilemma: They can either make great content or try to sell products. He sees great content and conversations around products as something that naturally occurs, without the need for marketers to be so heavy-handed.”. I swear there aren’t any kickbacks going on here!

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2013: A Millennial’s Perspective

Association Adviser

With just a few weeks left in 2013, the wave of top ten lists and year-in-review articles is flowing in full tsunami force. More associations have warmed up to digital pubs and products; we have more mobile apps and digital editions than in past years. Kelly Donovan, Naylor. Increased use of mobile apps at events.

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Four Important Ideas from paidContent Live 2013

Associations Now

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. Build Fast; Let the Data Lead You.

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Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

.orgSource

Forty percent did not see any long-term revisions to their product portfolio, and almost 60% believed membership patterns would revert to their pre-pandemic status, with many leaders commenting that their mission, vision, and values would not change. However, technology is a ruthless editor and could easily force a rewrite.

Revenue 88
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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Consumers talk about products and services and ideas but not business people, right? You might think that most word of mouth is online—on social media for example—but just as much of it, if not more of it is offline. It might be a product we're trying to sell, or a service we want to excel.

Marketing 184
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Emoji for Everyone, Especially Your Members

Associations Now

The sonomoji product is just one example of creative ideas that SDMS has incorporated into its annual professional awareness month. Until 2013, the campaign had a more serious tone. These products have become a significant source of revenue,” Stafford says.