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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Michigan 100
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The world might change; here’s why our content strategy doesn’t

Association Success

As the OSCPA content team discussed our strategy, we realized we could take the time to develop a list of specific to-dos for the next 3-5 years. We did not want to relitigate our strategy again in a year or two. Of course, you do need to get specific things done, and we’re fortunate at OSCPA to have a systematic way to do it.

Content 66
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Six Ways to Add Coaching to Your Learning Mix

Leading Learning

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

Course 52
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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. The community also capitalizes on gamification strategies by awarding badges and levels. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

Examples 156
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The Ultimate Tool for Managing Your Organization’s Social Strategy: LightBox Collaborative Editorial Calendar 2015 Edition

Beth Kanter

We covered strategy, especially identifying audiences through personas and key objectives. Most importantly, participants began to think through their content and engagement strategies. Go get your free template right now so you are ahead of the curve for 2015. But it is no replacement for strategy!

Tools 28
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2014 is done. Bring on the New Year!

YourMembership

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.