Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. So if innovation and value are so important, how are associations innovating and providing additional value to members?

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Report Marketing Innovation millennials 40

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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DC Washington Learning Management System LMS 276

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

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DC Washington millennials Chicago 225

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Tue 12/5 at 1 p.m.* – Fostering a Culture of Innovation at Your Association. Have you ever wondered how your association’s culture impacts your ability to be innovative? 2018 Industry Forecast: Strategies & Tips for the Year Ahead.

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North Carolina Chicago Washington DC 158

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Unlike trends, signals “turn our attention to possible innovations before they become obvious…, they often focus our attention at the margins of society rather than the core.

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How To Innovation Class Analysis 251

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. Marketing & Content Management.

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Technology Conference Project Analysis 51

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Fostering a Culture of Innovation at Your Association. Host: Association Success.

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DC Washington Innovation Price 150

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. Will not be hired by your prospective members.

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Products America Boston United States 119

Higher Logic

OCTOBER 30, 2018

The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth. JB: The entire implementation process was smooth. Megan Lueders, Chief Marketing Officer, Zenoss. Dynamic public and private customer community forums.

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Case Study Austin Products Library 120

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

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Recruiting Recruitment System Industry 188

.orgSource

OCTOBER 17, 2023

That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. In 2022, 52% of companies in the S&P 500 disclosed that they conducted a combination of full board, committee, and individual director evaluations, up from only 37% in 2018.

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Committee Leadership Review Process 100

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Why aren’t associations more innovative when it comes to tech maturity? 1 CAE credit. Lunch provided.

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DC Washington Tools Education 150

Associations Now

OCTOBER 30, 2018

rohitbhargava and innovation at #AtWork18 @ASAEcenter pic.twitter.com/F0m2ISX5a1. — Marvin Webb (@marvinwebb) October 30, 2018. At ASAE’s Associations @ Work conference, Rohit Bhargava, an innovation and marketing expert and the founder of the Non-Obvious Company, explained how to turn creative brainstorming into action.

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Cost Maine Innovation Content 69

Reid All About it

FEBRUARY 16, 2018

Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018. That’s why we’ve scoured the ends of the earth to come up with ten innovative ideas and actionable tips to help you create your most memorable event ever. 1 CMP credit. More info/register.

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DC Washington Recruiting Recruitment 150

Association Adviser

OCTOBER 23, 2018

The EXCEL awards recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Another competition is sponsored by Association TRENDS, which celebrates the best and most unique communications and marketing work in its annual Association TRENDS All Media Contest. Nonmember: $325.

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Newsletter Communications Press Release Social Media 62

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

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DC Chicago millennials Washington 122

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. And to make matters worse, it’s always evolving, which means staying up to date on the latest techniques and innovations is no easy task either (not to mention expensive). — Blue Sky eLearn (@blueskyelearn) December 4, 2018. So, start simple.

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millennials Social Media Tools Review 71

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Innovation and Events. Search Engine Journal ). by TechRepublic ). 1 CAE credit. Host: PCMA.

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Project Resources Software eBook 150

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Key SOCM Findings and How They Relate to Associations.

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Report Social Media Leadership Innovation 90

Achieve

NOVEMBER 19, 2018

If you are not currently approved to accept donations through Facebook, you can begin the approval process with. Repurpose #GivingTuesday content that has performed well for your organization in past years or leverage toolkits like the ones below: Giving Tuesday 2018 Resources. Blackbaud 2018 Toolkit. Facebook 2018 Toolkit.

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Tips Press Release United States Florida 52

Achieve

JULY 26, 2021

or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Broadcasting your marketing materials on several different platforms can ensure that your donors will see your message through at least one of the methods. . In 2018, mobile giving donations increased by.

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Tips Social Media Strategy Process 85

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

AUGUST 24, 2018

Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Mon 8/27 at 2 p.m.* – Marketing for Membership Growth. Innovation Isn’t a Verb: It’s a Mindset. If innovation were easy, everyone would be doing it. 1 CAE credit.

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Chicago Innovation Washington Charlotte 37

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). Ernie Smith at Associations Now shares four lessons association chapters can learn from craft breweries. The same old sponsorship program isn’t going to cut it for long.

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DC Video Washington Strategy 170

Associations Now

AUGUST 24, 2018

The only way for your representative to handle all three is to come to the podium prepared—and that means you need a thorough briefing process. The Nonprofit Marketing Guide recommends creating a briefing memo that your team can use to prep your spokesperson before media interviews.

Software 52

Software Team Review Report 52

Reid All About it

MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason.

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eBook Social Media DC Content 46

Associations Now

AUGUST 8, 2016

New Food and Drug Administration regulations went into effect Monday, creating stricter standards for how e-cigarettes and related products are sold and establishing a new product approval process. Alternative tobacco products had not previously been regulated by the FDA. The groups pledged to fight the new rules in Congress and the courts.

Products 40

Products Process Industry Cost 40

Expo Logic

FEBRUARY 4, 2019

As the overall experience continues to be a main element to an event’s success, organizers and planners must keep this at the forefront during the planning process. Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. About the Author.

eBook 34

eBook Technology Event Planning Marketing 34

Achieve

DECEMBER 22, 2020

Encourage supporters to use this information when creating their own fundraisers, which can help protect your nonprofit’s digital brand (and, make the process easier for the users creating fundraisers!) Additionally, we can’t forget the digital marketing benefits. is to use social media as part of your digital marketing strategy.

North Carolina 98

North Carolina Tips South Carolina Team 98

Expo Logic

FEBRUARY 4, 2019

As the overall experience continues to be a main element to an event’s success, organizers and planners must keep this at the forefront during the planning process. Experiential marketing has become a popular way to engage attendees while providing a experience that adds value to your event. About the Author.

eBook 28

eBook Technology Event Planning Marketing 28

Beth Kanter

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? They first built an in-house pilot using chat fuel.

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Strategy Examples Social Media Process 40

Associations Now

AUGUST 20, 2018

When the International Mesothelioma Interest Group (iMig) was planning its 2018 conference, the organization found a partner in its host city of Ottawa; the town prioritized iMig’s goal of ensuring meeting content aligned to the available resources. Ottawa is a city that thrives on making connections within and across industries.

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Library Class Resources America 45

Reid All About it

APRIL 20, 2018

Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); Solving the Marketing Puzzle. Host: ASAE Marketing Section Council.

Social Media 37

Social Media Chicago Tools Washington 37

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Key SOCM Findings and How They Relate to Associations.

Report 40

Report Social Media Leadership Innovation 40

Association Adviser

MARCH 11, 2019

In 2018, 98 percent of our chapters participated and gave us great insight into what they do at the chapter level but also what resources they need from us. We work to market these services to our chapters. And then using innovation to find solutions. NB and AS: One of the best tools that we have is our Chapter Needs Assessment.

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United States Tools Resources Leadership 91

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. Explore pricing and marketing practices that will lead to success. Host: Community IT Innovators. Harvard Business Review ). Lunch provided.

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DC Washington Member Engagement System 37

Higher Logic

JANUARY 9, 2018

They’re massively popular and older than you might think – Starbucks will celebrate its 47 th anniversary in 2018. Some of it is baristas, years of experience, and market research. Starbucks is one of many companies that’s using crowdsourcing to take innovation directly to their customers. How do they come up with their offers?

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Products Innovation Press Release Review 180