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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Daily Buzz: Struggling Chapter Leadership? Help Them Out

Associations Now

Also: Print should still have a place in your communications plan. So when chapter leaders are having trouble handling the job, association leadership must step in and find a solution. "It used to be that physical mailboxes were bursting with advertisements, coupons and magazines," Molly Schnepel writes in recent AA article.

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What Membership Organizations Can Learn From Magazines

GrowthZone

A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Communications staff bugs the membership team for compelling human interest stories to no avail.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! Among the pact, three stand out: 77% of Internet users read blogs.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. After all, we are the home of professional experts.

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Association Brain Food: 2.9.24

Reid All About it

If you’re not a subscriber to Cook’s, you’d usually be out of luck because they hide their recipes behind a paywall, but you can find this one on another blog. You can add magazines and websites too, which is how I found the Cook’s recipe. It was even better two nights later—funny how soup works. Copyright infringement?

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Association Brain Food Weekly: 10.9.20

Reid All About it

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Host: Zoom.

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