Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. A few common issues come up in GrowthZone’s latest association survey report.

200

200

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

OCTOBER 15, 2021

High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.

Revenue 195

Revenue Committee Strategy Technology 195

Velvet Chainsaw

AUGUST 9, 2023

Architecting Choice Marriott, PCMA, CEMA, and Storycraft Lab recently released a report, “ Six Truths for Innovative Event Strategies ,” that is primarily influenced by corporate event marketers but can be applied to association annual conferences. Identify six to eight attendee personas. Provide in-session recommendations.

Conference 52

Conference Committee Recruiting Recruitment 52

WBT Systems

MAY 22, 2018

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

Sample 150

Sample Education Course Recruiting 150

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Sales Enablement for Associations Associations need marketing, membership and sales working as one unit with a drive towards shared goals.

LMS 257

LMS Revenue Arlington Education 257

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Recruit your board. Recruit your staff.

Recruiting 52

Recruiting Recruitment Cost Discount 52

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. According to recent data , most young members (87%) said it was important to be part of an association, and more than half (51%) reported that being in an association is more important than it used to be. Offer a job board.

Tips 98

Tips millennials Newsletter Recruiting 98

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

Industry 144

Industry Team Products Report 144

Associations Now

SEPTEMBER 27, 2018

It can be frustrating to recruit and train a chapter leader just to have them drop out or burn out a short time later. founder of the productivity startup Doist, recently announced an overhaul of his company’s vacation policy that would be fair to his employees around the world, reports Quartz At Work. Required PTO. Amir Salihefendi?,

Charlotte 81

Charlotte Recruiting Recruitment Committee 81

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. From light to heavy, the next night we had cheesy smoked Gruyere chicken. 1 CAE credit. More info/register. 1 CAE credit. .

Arlington 268

Arlington Technology Strategy Los Angeles 268

Achieve

SEPTEMBER 15, 2023

These goals can impact the way your association promotes the online community during recruitment. Volunteer committees. Organize these efforts more clearly by carving out a space for volunteer committees in your online community. She leads the marketing teams and strategy at Fonteva and Protech.

Committee 52

Committee Newsletter Social Media Technology 52

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

OCTOBER 5, 2018

A new report shows that “word of mouth” (WOM)—both online and offline—impacts every business, organization and cause. Jay Baer at Convince & Convert shares 17 interesting WOM statistics from a new research report, Chatter Matters. Presenter: Jason Askey, Product Marketing Manager at Cvent. More info/register. 1 CAE credit.

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 23, 2021

AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Aaron Wolowiec

SEPTEMBER 17, 2013

Last week, I wrote about the whitepaper “ The Mission Driven Volunteer ” by Elizabeth Engel , CEO and chief strategist of Spark Consulting, LLC, and Peggy Hoffman , president of Mariner Management and Marketing. Unfortunately, our world tends to look more like this: Difficulty recruiting volunteers. Do-nothing committees.

Committee 100

Committee Recruiting Recruitment Maine 100

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. We recently asked reporters in all 50 states and Washington, DC.” We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Reid All About it

OCTOBER 9, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. Host: Zoom.

Utah 370

Utah LMS Conference Technology 370

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2:

Survey 106

Survey Education Communications Marketing 106

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Export Development – Expanding access to overseas markets.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

APRIL 2, 2021

By participating in Association Adviser’s annual Association Communications Benchmarking Survey , you can help yourself and others benchmark member communication challenges and improvements—and you’ll get the first look at the report this summer. Mike Murray, Content Marketing Institute ). Future conference attendance.

Revenue 335

Revenue Conference Industry Strategy 335

Mariner Management

NOVEMBER 28, 2022

Help chapters embrace micro, ad hoc, episodic volunteering; reduce the requirements for BODs/committees; be a volunteer recruiter; reward & spotlight volunteers; alleviate the burden on chapter members; replace checklists with impact measures. Reports & Tools – repository of research, stories, tools & templates.

Resources 62

Resources Leadership Tools Committee 62

.orgSource

DECEMBER 12, 2022

As many as five tiers of responsibility (junior positions, middle managers, executive staff, committees, and the board of directors) are not unusual. Depending on the circumstances, these levels either promote efficiency with short, clearly defined reporting lines or create a long, perilous climb before ideas reach decision-makers.

California 100

California Innovation Team Strategy 100

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. Presenter: J.P.

DC 293

DC Washington Member Engagement Content 293

MemberClicks

MAY 10, 2024

Offer bundle pricing If a company or other frequent posters report high rates of satisfaction with your job board, consider offering them discounts in the form of bundle pricing. Charging significantly under market value helped AHHE stand out from the pack, and greatly incentivized choosing AAHHE over the competition.

Idaho 52

Idaho Strategy Boston Price 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Nimble AMS

DECEMBER 27, 2022

By looking at the outcomes of previous work, those on the board of directors or committees can propose actions that continue a positive trend or shift a negative trend. You can gather data from forms, cloud storage, association management software, or marketing programs. Visualize and analyze data connections .

Association Management 135

Association Management Software Analysis How To 135

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With an integrated solution, you can pull all of your data together to create in-depth and meaningful reports. Communicate consistently and valuably.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing.

Member Engagement 97

Member Engagement Committee Review Project 97

Reid All About it

JULY 16, 2021

Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Learn how to use these strategies to deliver better engagement and personalized experiences, boost recruitment and retention efforts, and support new product development. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 26, 2021

The report identifies the internal barriers or constraints to innovation, describes inflection points in creating a more innovative culture, and includes profiles of weak, moderate, and strong innovation cultures—plus much more. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MARCH 5, 2021

After collecting and synthesizing the data, he’ll share a report summarizing the ideas submitted. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Engagement boxes. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

Revenue 363

Revenue Strategy Team Content 363

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. This makes data tracking and reporting easy. Keep an eye on your educational program’s success with a high-level dashboard and comprehensive reports.

Software 52

Software LMS Certificate Learning Management System 52