Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Velvet Chainsaw

AUGUST 3, 2022

Associations who offer CE credits tend to be able to charge a higher price. What we are seeing, however, is that there is absolutely no better time to market and convert those viewing the post-event experience than during the live conference. Digital price — This varies, especially when it comes to CE.

Conference 52

Conference Price Content Products 52

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Success

MAY 27, 2019

There are a number of CRM systems available, at a variety of prices and functions. The company offers a number of pricing options and a full program of customer support. This is not a complete list and there are other companies offering a full range of products at varying prices.

Price 60

Price System Email Marketing Products 60

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Aaron Wolowiec

SEPTEMBER 2, 2014

This is according to Forbes Magazine in 2011. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014. What opportunities exist in your market you can benefit from?

Nashville 100

Nashville Analysis Review Communications 100

Aaron Wolowiec

SEPTEMBER 9, 2015

So for the price of “X,” the CEO and/or directors will be regular members (including receipt of print member magazine) and all the other staff, if they opt-in, will be electronic members. They’ll have access to the same benefits, but will get the magazine electronically. It changes the dynamic of how people communicate.

Detroit 100

Detroit Communications Technology Leadership 100

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Define Your Online Community Goals. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Team 168

Association Adviser

NOVEMBER 21, 2016

At the same time, your association should not be shy about continuing to ask for their advertising and marketing dollars. Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share.

Case Study 60

Case Study Directory Cost Revenue 60

Smooth The Path

JUNE 18, 2019

Surprised by the high price of registration and my estimated travel cost, I pressed delete. And every two months or so, a magazine would arrive. By the time the email with my login credentials came in, I was off doing other things and did not have time to learn more about the association. I’d usually delete it without too much thought.

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. And can those elements be leveraged into niche events and sub-groups of your market? TRSA’s Ricci agreed.

Revenue 60

Revenue Georgia Price Newsletter 60

Associations Now

SEPTEMBER 16, 2019

“When a user is registered and logged-in, we can communicate with them and understand their preferences and patterns of consumption more effectively than if they were anonymous,” a NYT spokesperson told Publishers Daily last month. The company has also been willing to discount heavily—its starting price is a more reasonable $9.99

Revenue 58

Revenue New York Discount Content 58

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

MAY 25, 2016

That same observation has arisen in Marketing General, Inc.’s But you probably don’t have to look any farther than the clothes you’re wearing to find an example of a product whose price has increased over time, without your approval, without any specific justification, and of course without any advance notice at all.

Price 63

Price Proposal Course America 63

MemberClicks

FEBRUARY 2, 2023

This can be something like a magazine subscription, access to a music service like Spotify or monthly access to a piece of software. MemberClicks also allows membership programs to automate many of the tasks they typically complete such as online payments, tracking communications, maintaining content and websites.

Software 52

Software Course Content Tools 52

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Or, by allowing non-members to sign up to receive your eNewsletter or digital magazine.

Technology 60

Technology Social Media Maryland Press Release 60

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. million users, was “really just a magazine subscription” Oria said, and the company wasn’t collecting data about its customers.

San Francisco 40

San Francisco Discount Video System 40

Associations Now

DECEMBER 23, 2014

AARP The Magazine notes that certain kinds of medical treatments that aren’t typically covered by traditional health plans—think extensive dental work or cosmetic surgery—are popular choices for medical tourism. Some states are trying to lure overseas residents as well as those from other states.

Florida 40

Florida United States Cost Certificate 40

Associations Now

JULY 1, 2014

just a week after Google introduced the augmented reality glasses to the British market for the first time. The association acted only days after Google put the devices on sale in the country—at a price of £1,000 each. “It’s one of the things we’ve really just started thinking about,” Corcoran told the magazine.

Ohio 40

Ohio America Price Maine 40

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. So why aren’t we popping the champagne corks? Here’s why.

New York City 60

New York City New York California Video 60

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles. I also include the staff in more board communications so the work of the board is not a mystery to them, and they understand why I give it so much attention.

Team 60

Team Resources Education Revenue 60

Reid All About it

OCTOBER 16, 2020

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. James Lancaster, Editor, AMI Magazine.

Indiana 221

Indiana Review Education Conference 221

Velvet Chainsaw

AUGUST 27, 2012

Beware of too-good-to-be-true pricing. When you’re reviewing potential conference apps, ask how the provider will help you market the app. Reprinted with permission of Convene, the magazine of the Professional Convention Management Association. Tablets are a fast fourth platform to watch. HTML5 isn’t there yet.

Conference 40

Conference Class Price Tips 40

SCD Group

SEPTEMBER 20, 2012

We need to enhance our brand, become more visible and market to potential members. They receive our print magazine, electronic information and the member rate at our programs. It needs to be accompanied with real marketing, real ways to monetize the increased numbers and appropriate marketing and measurement. Steve Drake.

Michigan 40

Michigan Revenue Content Strategy 40

Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Andrew Sullivan, New York Magazine ). Take advantage! Talk about data!

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Fri 4/23 at 2 p.m.

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

JULY 12, 2022

While there are multiple ways to attract and retain members, one approach is to revise your pricing model. Members select a package that meets their specific engagement needs or requirements — and, as the name implies, different packages have different pricing. What are other types of membership models? Fair share model.

How To 52

How To Directory Price Columbus 52

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. Ask them to think like hungry entrepreneurs who are anxious to disrupt with a better way of doing what you do for half the price.” Great ideas are a dime a dozen. ” asked Williams.

San Francisco 60

San Francisco Innovation New York California 60

Reid All About it

APRIL 22, 2022

The weekly list of free educational events and resources for the association community…. New education markets. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. AMS basics. More info/register.

Proposal 39

Proposal Price Technology Recruiting 39

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 65

Technology Revenue Content Social Media 65

Velvet Chainsaw

DECEMBER 16, 2013

Is your event and conference marketing like this…. If yes, it’s time to reboot your conference and event marketing. Marketing By The Numbers. Marketing By The Numbers. If your marketing materials stress the numerical features of your conference: how long it has been around. Marketing For Attendees.

Conference 40

Conference Marketing Communications Price 40

Achieve

DECEMBER 19, 2019

People who are interested want to experience the event but, for reasons like location or price, can’t actually attend. Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider. About the Author. Abby Jarvis.

Software 52

Software Process Tools millennials 52

Velvet Chainsaw

JUNE 11, 2015

Feel-Act-Think According to True Impact Marketing (TIM), a Canadian neuromarketing research and strategy firm, consumer purchase behavior has evolved from Think-Feel-Act to Feel-Act-Think. Applying Groupon Tactics To Your Conference Marketing Groupon offers one of the best examples of a company that is going all in on neuromarketing.

Conference 40

Conference Price Discount Social Media 40