Association Adviser

MARCH 21, 2016

An association magazine should be the most highly valued tool in an association’s communications toolbox. The sheer complexity of producing a member magazine, however, can prevent us from recognizing. For more about this topic, click on the headline.

Communications 60

Communications Tools Content Strategy 60

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. More info/register. More info/register. Host: WorkerBee.TV More info/register.

Certificate 271

Certificate Denver South Carolina Project 271

GrowthZone

JUNE 25, 2017

The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Communications staff bugs the membership team for compelling human interest stories to no avail. Magazines contain some clues.

Organization 60

Organization America Cost Member Engagement 60

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview.

Marketing 52

Marketing How To Social Media Video 52

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions.

Communications 75

Communications Survey Tools Report 75

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Proof read all written communications. Word of Mouth! Little Things Mean a Lot!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Association Adviser

MARCH 27, 2018

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. One particularly powerful and profitable area to utilize third party partners is member communications. Naylor’s sales team has worked with IIABA to increase advertising sales in their magazine by more than 18 percent.

Tools 61

Tools Revenue America Communications 61

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

MAY 21, 2021

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

Communications 60

Communications Dallas Directory Social Media 60

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 259

LMS Revenue Arlington Education 259

SCD Group

AUGUST 22, 2013

The topic was cause marketing. And, whether podcasting is still a viable communications vehicle. I wondered how many associations use podcasting as part of their content delivery tools. Provide excerpts in your newsletters or magazines. I was more interested, however, in the technology and process. Interesting.

Tools 40

Tools Communications Newsletter Content 40

.orgCommunity

OCTOBER 12, 2017

If you weren’t able to hear their recent presentations, here are some tools that level the IT playing field and help minnows swim alongside the sharks. HubSpot and Leadpages make your website a marketing maven. This software gives you the tools to create attention grabbing email campaigns that turn leads into customers.

Tools 53

Tools Discount Video Cost 53

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Nimble AMS

NOVEMBER 25, 2022

Reports serve as a vital informational tool to guide board members as they make decisions when voting on potential funding or activities. Association management software is an invaluable tool for running your organization. These parts of the reports can encourage discussion on certain topics during the board meetings.

Software 126

Software Association Management Proposal Committee 126

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 74

Case Study Texas Guidelines Revenue 74

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Guest: Alex Plaxen, Nifty Method Marketing & Events. Host: PCMA.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. to 6:15 p.m.

Utah 370

Utah LMS Conference Technology 370

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 230

Revenue Survey Education Strategy 230

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 74

Houston Florida Nashville Library 74

Association Adviser

JUNE 8, 2017

“They’ll get it this time,” I reassure myself, confident that there’s nothing wrong with my delivery or previously failed communication attempts. Part of my job involves working alongside Naylor’s association partners to develop and implement a communications plan for their print and online presence.

Survey 75

Survey Directory Communications Content 75

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. Randy Lieberman, Foundation Marketing Group. Presenters: Dianne Davis, meetings and marketing consultant, Owner, Tulnet. 1 CAE credit.

DC 186

DC Ohio Project Washington 186

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Aaron Wolowiec

JULY 1, 2014

Has your association conducted a communication audit within the last three years? More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

Association Adviser

NOVEMBER 17, 2017

Part 2 of our 2017 Association Communications Benchmarking Study series. Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. Photo by William Iven on Unsplash.

Survey 61

Survey Communications Content Resources 61

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. Discover the best practice tools to secure your association and your member data and the risks associated with not taking action. Randy Lieberman, Foundation Marketing Group. Presenters: Dianne Davis, meetings and marketing consultant, Owner, Tulnet. 1 CAE credit.

DC 150

DC Ohio Project Washington 150

Associations Now

APRIL 11, 2019

Google reinvents the retired social network Google+ as a workplace communication tool for Google Apps. In other words, it’s now positioned as a workplace tool—and not a platform to, say, share family vacation photos with friends. The goal: Encourage shared communication and reduce emails. The New York Times investigates.

New York 54

New York Tools Communications Content 54

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Horacio Gavilan, Executive Director, Hispanic Marketing Council.

St. Louis 341

St. Louis Technology Strategy Conference 341

Aaron Wolowiec

SEPTEMBER 2, 2014

This is according to Forbes Magazine in 2011. Communication breaks down. Whatever tool you use, this was an opportunity to think more deeply about it – and to possibly identify areas where it could be improved. What opportunities exist in your market you can benefit from? Is it board-driven? Committee-driven?

Nashville 100

Nashville Analysis Review Communications 100