Reid All About it

APRIL 26, 2024

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 268

Content Survey Education Strategy 268

Crowd Wisdom

NOVEMBER 30, 2023

How to set prices for continuing education content in 2024 How you price your content can make a big impact on the success of your continuing education program. You simply mark up the actual cost of your educational content. Cost-based pricing is heavily used in the retail industry and can be helpful in closing profit margins.

Price 59

Price Education Content Revenue 59

Association Analytics

APRIL 1, 2024

Look to create new and innovative products and services for an underserved population in your membership. Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. This helped to nurture and engage these members until they were eligible.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Association Analytics

MAY 20, 2024

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. By pinpointing who is purchasing products or services, associations can tailor offerings to ensure maximum appeal and engagement.

Revenue 169

Revenue Milwaukee Case Study Price 169

Velvet Chainsaw

FEBRUARY 8, 2021

Over the past nine months, many industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Meetings of the future will be improved and monetized by embracing the tenants of strategic product management. 5 Product Management Principles to Adopt. Here are five tips.

Content 97

Content Conference Revenue Discount 97

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Associations Now

APRIL 24, 2023

How should you approach your member volunteers when they present content ideas that are too narrow or not relevant to the larger community? Helping them understand the bigger picture will lead to more meaningful content and curb pushback, according to one expert. But this work should not just fall on staff.

Content 84

Content Leadership Examples Resources 84

AssociationChat

SEPTEMBER 16, 2020

Why can’t coming up with new content be easier ?! I try to write at least 750 words every day in addition to creating new content for my clients and my own projects, so I am constantly exercising that inner creative muscle. Product Hunt. Writer’s block can happen to the best of us.

Content 130

Content FAQ Tools Video 130

CMA Solutions

NOVEMBER 1, 2023

1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club. CMA’s award-winning work helps advance clients’ brands in various industries.

NJ 52

NJ Industry New Jersey New York City 52

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Think about all the visitors your site gets: Some will be ready to convert after reading your SEO content and clicking through to a demo or contact page —great!

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

DECEMBER 22, 2023

Industry analysis for members. Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. Bill Sheehan at Multiview explains the basics of creating valuable industry reports. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. Wed 1/3 at 12 p.m.

Analysis 293

Analysis Software Education Strategy 293

Freestone

SEPTEMBER 28, 2023

While it may be hard to believe end of the year is quickly approaching, it’s time to plan out your year-end continuing education (CE) content strategy. If you’re looking for an easy way to extend the life of your content and meet various learner needs, you should consider incorporating rebroadcasts into your CE content.

Content 52

Content Tips Strategy LMS 52

Association Success

FEBRUARY 12, 2018

The answer is simple: the purchasing decision is made not based on the cost of the product, but on the value that product is perceived to deliver. The sale of advertising, exhibits and sponsorships can be modeled after the way the auto industry positions their products—not by cost but by value to the consumer.

Products 80

Products Cost Price Case Study 80

Reid All About it

MAY 24, 2024

In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Association magazines.

LMS 246

LMS Utah Indiana DC 246

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Once again, I’m asking for good examples of association (or association foundation) websites that feature an industry careers section. This page from SEMI about the semiconductor industry is an example of what I mean.

Revenue 257

Revenue Certificate Tools Innovation 257

Spark Consulting

SEPTEMBER 20, 2023

Climate change and sustainability are increasingly in the news and showing up as a key topic for the association industry. Our goal is to help associations better understand how this “wicked problem” is going to affect our industry and begin preparing to better respond to the challenges that will face us all in the coming years.

Case Study 221

Case Study Survey Industry Team 221

Association Briefings

MAY 11, 2022

And that’s where user-generated content comes in. It's called user-generated content and it can create influencers out of your members, suppliers and exhibitors. Association Briefings has a team of podcast and content experts ready to help with your association's strategic podcasting initiative.

Content 52

Content Video Revenue Team 52

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Print magazines.

Certificate 268

Certificate Denver South Carolina Project 268

Blue Sky eLearn

SEPTEMBER 23, 2021

With over 10 years of experience at Blue Sky, Jocelyn has seen her share of ups and downs, wins and losses, and an incredible amount of change in our industry… Take it away, Jocelyn! But I dove in feet-first to learn all that I could about this amazing industry, and it’s been nothing short of an interesting, evolving, sometimes crazy ride.

LMS 296

LMS Content Conference Technology 296

Association Success

MAY 12, 2020

Clear’s ideas can not only help you reach your goals but also help you feel more productive and successful everyday. This comfort makes it easy to want to sit down and read while the content of the book keeps you engaged. We all want to be more productive. The more productive you are, the more success you’ll find in life.

Products 78

Products System Process Education 78

Reid All About it

AUGUST 11, 2023

On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. In some industries, employers have trouble cultivating and keeping talented professionals. TopClass LMS suggests your association offer management training programs for industry professionals. Leadership pipeline.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

FEBRUARY 23, 2024

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. I’m happy to feature it as long as it’s not too product-centric. Experience seven in-depth demos from industry partners that are standing by ready to help. Learning subscriptions. More info/register. Wed 2/28 at 9 a.m. –

DC 263

DC Washington Member Engagement Innovation 263

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

JUNE 4, 2021

Well, here’s one way to do it, according to WBT Systems: help students and recent graduates learn industry basics and differentiate themselves from the competition with introductory digital badge and credentialing programs. I’ll be happy to feature it as long as it’s not too product centric. Sue Hatch, Content Director, MeetingsNet.

Video 367

Video Innovation Content Technology 367

Association Analytics

AUGUST 14, 2023

AI has garnered a lot of global and national attention across most industries in recent months. If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster.

San Diego 317

San Diego Las Vegas Seattle North Carolina 317

Association Briefings

JUNE 4, 2024

Since 2023, Association Briefings has served as the official producer of TSAE's acclaimed Better by Association podcast, delivering engaging content to association professionals across Texas. Through podcasting, associations can share industry insights, highlight member achievements, and facilitate discussions on pertinent topics.

Texas 52

Texas Discount Austin Price 52

Association Success

SEPTEMBER 16, 2020

There are times when dreaming up new content seems all but impossible, and it’s not clear what you should publish next. . Fortunately, there are several forms of content you can always rely on when inspiration runs dry. MORE: 8 ways to generate fresh content ideas for your association’s blog. Team building and management.

Content 78

Content Case Study Press Release Survey 78

Delcor

NOVEMBER 18, 2020

One way to monetize creatively is by developing a digital products portfolio for members and customers. What’s in a digital products portfolio? It’s easier to repurpose existing content than design a program from scratch. Don’t be afraid to test new digital products, but frame them appropriately—as pilots.

Products 59

Products Revenue Case Study Content 59

Reid All About it

JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences.

Chicago 205

Chicago DC Washington Strategy 205

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Your sleep and work quality/productivity depend on the right answer. I’m happy to feature it as long as it’s not too product-centric. But the question is: what kind?

LMS 268

LMS Education Member Engagement Revenue 268

Reid All About it

NOVEMBER 17, 2023

501Works invites association execs, consultants, and industry partners to participate in a survey about AMS/CRM selection. Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. AMS/CRM selection survey. Membership. Free speech.

Price 263

Price Survey Team Recruiting 263

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done. Guest: Ron Hetrick, Development of Staffing Product at Emsi Data.

LMS 369

LMS Certificate America Committee 369

Higher Logic

MARCH 24, 2020

To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Live Distance Learning Training.

Library 219

Library Products Video Course 219

Reid All About it

APRIL 12, 2024

I’m happy to feature it as long as it’s not too product-centric. Learn to create targeted personas in ChatGPT for personalized content and interactions. In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns. More info/register. 1 CAE credit. More info/register.

Revenue 257

Revenue Strategy Price Newsletter 257

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Briefings

JUNE 22, 2021

Branded content helps brands emotionally connect with their audience while conveying organizational values. Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. What is Branded Content? Every association has a story to tell.

Content 52

Content Video Social Media Education 52