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Association Brain Food: 5.24.24

Reid All About it

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Association magazines. Event engagement.

LMS 246
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Association Brain Food: 5.31.24

Reid All About it

At The Meeting Magazines, Lee Gimpel of Better Meetings and other planners offer excellent advice for using intentional design to improve your events. Content workflow. Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. Event design.

Chicago 246
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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Event technology.

Chicago 205
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150
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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Do associations have a common understanding of the content that staff and members create?

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. New Year, New Goals, New Technology.

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3 technologies associations can use to connect with members and grow their audience

Association Success

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Scalable content. Leveraging these technologies can help membership organizations thrive. .