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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. AI Policy, Practice & Communication (Washington DC) Hear three association case studies on using AI to create content, develop a special magazine issue on AI, and put together an internal AI use policy. Location: Washington DC.

Chicago 259
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How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. They mean you have an interested and engaged leadership team.

Strategy 168
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Association Brain Food: 9.15.23

Reid All About it

Data strategy. While this sounds like a no-brainer statement, it’s often not the reality at many organizations because legacy strategies and mindsets have aligned sales teams with traditional sponsorship and advertising goals, leaving membership acquisition and other programs out of the sales function altogether. Letting Go!

LMS 259
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We Asked, You Answered: New Skills for Today’s Leaders

Associations Now

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. Now that I’m mid-career and in association management, I want to be part of the conversation and learn how decision-makers pull together the yearly and long-term strategies.

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Enhance your online education strategy in 90 days

Aaron Wolowiec

This plan often does not drill down, however, into the specifics of education strategy (and the chances it extends to digital learning are equally shaky). At right, you’ll find the results to two different poll questions on the topic of education strategy. Innovative instructional strategies. We ask attendees for referrals (e.g.,

Education 100
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Association Brain Food: 9.1.23

Reid All About it

But sometimes a traditional online program or course doesn’t fit our schedules. They describe nine strategies for marketing membership to Gen Z. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking. Who has the time to learn? Answer: we all do.

Revenue 230
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Association Brain Food Weekly: 6.21.19

Reid All About it

She’s perplexed (as am I) as to why associations are “ignoring the most obvious yet almost entirely dismissed path to a sustainable future for associations: community leadership and strategic, intentional online communities.”. Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Host: PCMA.