Higher Logic

DECEMBER 20, 2018

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now.

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Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. What improvements are you making to your conference content strategy? Please share in the comments.

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Content Report Conference Press Release 90

CMA Solutions

OCTOBER 5, 2023

How many stories can a community bank be included in without sending a press release over the wire? Establishing a Rapport with Reporters PR is more than writing and sending out a few press releases. This data can be valuable in refining future PR strategies. Examples include brochures, posters and digital ads.

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Associations Now

FEBRUARY 21, 2019

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend. For younger women, learning is important to help advance their fledgling careers.

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Press Release Maine Conference Industry 100

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Called “ 24 Hours.

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Content Marketing Press Release United States 40

Associations Now

OCTOBER 10, 2019

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Here’s a look at three tools worth checking out.

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Conference Metro Press Release Technology 69

Associations Now

AUGUST 29, 2018

It’s not always possible to react quickly to a big news story, but planning ahead through the use of resource pages or well-timed marketing campaigns can keep your message out front right at the moment it’s needed. In the press release, ABTA focused on glioblastoma, the deadly form of brain cancer responsible for his death.

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Resources Press Release Florida Examples 42

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

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Press Release Content Washington Strategy 75

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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Email Marketing Marketing Press Release Tools 40

Achieve

JUNE 11, 2020

Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Tip: In addition to these three examples above, our partners at Qgiv have organized an awesome. Erica holds a BSBA in Marketing from the University of Central Florida. right in our backyard. .

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Florida Press Release Social Media Education 52

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Marketing Project Library Kentucky 64

Associations Now

MARCH 27, 2017

The Asia-Pacific Awards was created with the China International Furniture Fair (CIFF), where the Asia winners will be announced in September, and High Point Market, where Pinnacle Award winners have been historically announced in October. consumers and make the American designs enter the broader oriental market.”. “It

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Press Release United States America Certificate 40

Association Briefings

OCTOBER 19, 2020

The use of social media is an essential part of your organization’s digital marketing ecosystem that helps boost engagement and builds brand reputation. Creating engaging content that entices an industry professional to like or follow your social channels has become a full-time job that takes experience and digital marketing knowledge.

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Social Media Video Content Press Release 52

Associations Now

MAY 1, 2015

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures. Recent Efforts.

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Minneapolis Dallas Press Release Guidelines 40

Higher Logic

JUNE 30, 2016

How would you adjust a traditional press release approach to be more effective and impactful? Here's an extreme example of how one large company did it badly. How can these strategies for writing brevity be used to improve your writing for social media? Write it directly in the voice of the executive.

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Social Media Press Release Communications Newsletter 136

Associations Now

MARCH 1, 2017

The nonprofit Video Game History Foundation, launched this week, is getting up and running by releasing vintage marketing materials from the Nintendo Entertainment System’s 1985 launch. It’s just a starting point for the preservation-minded group. Postal Service after the story gained media attention.

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Associations Now

JUNE 3, 2015

So you prep a press release, line up some internal experts who are ready to field some interviews, and think that the ensuing press campaign would be a roaring success. For some specific examples of how organizations have succeeded by tying their data to a narrative, read Panepento’s full post here.

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Press Release Innovation Communications Report 40

Associations Now

OCTOBER 30, 2013

Goldman Sachs and Lifetouch are prime examples: 11 percent of associations in the IEG report note offers of some form of sponsorship from at least one of the two companies. Other top sponsors of associations include the banking, pharmaceutical, legal services, real estate-related, and hardware industries. Let us know in the comments.

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Associations Now

JUNE 26, 2015

As the pace of technological change is accelerating, so is market readiness for new ways of buying, managing, and experiencing travel. Two familiar examples from the retail world are Amazon’s “Recommended for You” product selection based on a user’s search history and Netflix’s viewing recommendations. New payment solutions.

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Press Release Report Technology millennials 40

Associations Now

AUGUST 31, 2015

Silvercar , which has a presence at 10 airports nationwide, has taken an app-first strategy to car booking, allowing customers to pick up a car—in all cases, an Audi A4—without even speaking with an attendant. McCormick said in a press release. Some startups are even beginning to eye the airport space exclusively.

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Detroit Press Release United States New York 40

Association Adviser

AUGUST 7, 2017

Each of these examples illustrates the power of an association’s voice – a far cry from “fake news.”. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill Andreu is Naylor’s vice president, content strategy and development.

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America Social Media Press Release Education 63

Associations Now

APRIL 26, 2013

“Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. For example, 82 percent said they want their online events to expand their reach and audience. percent use online events to market their products or organization.

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Press Release Survey Revenue Email Marketing 40

Associations Now

JULY 22, 2013

Rather than taking cybersecurity threats lying down, the Securities Industry and Financial Markets Association has been holding simulations so that the industry knows what to do when a real attack takes place. According to a press release from the association , the testing, which ended Friday, met its goals.

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New Hampshire Press Release Maine Industry 40

Association Adviser

NOVEMBER 15, 2016

Is the press release dead? For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. For example, there are many association gatherings where media may not normally be permitted, but members are.

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San Antonio Texas Communications Austin 60

Associations Now

OCTOBER 9, 2015

“Amongst those who already attend and organize a meeting and the meetings and events organizers of the future, face-to-face communication is most preferred because it allows people to read facial expressions [and] increases interaction and understanding of the message,” said Emma Boynton, Imago’s head of sales and marketing, in a press release.

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Library Press Release Michigan Communications 40

SCD Group

JULY 9, 2012

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. The 10 New Rules of PR By Jeff Bullas What are “The Old Press Release Rules”? Strategy | Content | Discovery. 4 Ways Content Marketing Builds Associations.

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Associations Now

MARCH 20, 2015

Say, for example, your industry is going through some upheaval like the newspaper business. Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. Find Solutions to Problems.

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Press Release Revenue Industry Products 40

Off Stage

JULY 5, 2011

We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! “Ok, you’ve convinced me: landing pages are important to web marketing. Say what???

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Course Press Release Analysis Social Media 40

Reid All About it

JUNE 1, 2018

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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Puerto Rico Chicago Tools Washington 30

Beth Kanter

AUGUST 21, 2013

You can learn more about the Giving Day Play Book from this press release or upcoming Webinar. That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes.

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Miami Georgia Press Release Social Media 28