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How to Emulate the Word-of-Mouth Marketing Success of USF’s Popular DEI Certificate Program

WBT Systems

In early 2021, I saw dozens of my LinkedIn connections share information about attending a diversity, equity, and inclusion (DEI) online certificate program from the University of South Florida (USF). What I didn’…

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Preparing Your Association for AI

Association Analytics

Popular AI tools like ChatGPT and Bard are continuously learning how to work faster and more efficiently, which can stir up a lot of feelings in us humans. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. The results?

San Diego 317
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

Check in with your supporters (and volunteers), ask how they are doing, provide updates about your organization, etc. Below I’ve compiled three great examples of nonprofit organizations in South Florida fundraising successfully amid COVID-19: 1. Erica holds a BSBA in Marketing from the University of Central Florida.

Florida 52
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “ Well, how about this: The San Diego Zoo is literally the No. Carole knows how to give those “cool cats and kittens” what they want.

Strategy 100
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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

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Meet The Speaker: Multi-Channel Fundraising with Abby Jarvis

Achieve

can help you think through the different stages of planning a marketing campaign in our upcoming webinar on January 19th at 2pm EST. If you’d like to register for FREE and have a chance to ask Abby your own questions, click the register button below! What is your biggest tip for deciding on the right marketing channels? See you there!

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