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Association Brain Food Weekly: 11.13.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. AIANYS, CAE, executive vice president, American Institute of Architects, New York State. Leslie Hortum, head of the Washington, DC office of recruitment firm Spencer Stuart. More info/register. 1 CAE credit.

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Send the Right Message About Membership ROI

Associations Now

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone. Study up on how your members speak.

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Protech Announces SSO Integration with Web Scribble

Protech

Terry Brown, vice president of project services , Protech, says, “With more association members potentially starting a job search during the COVID-19 pandemic , it’s imperative for associations to offer easy-to-use tools to help aid in this endeavor. For more information visit webscribble.com or call 1-800-706-1394. .

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Association Brain Food Weekly: 2.26.21

Reid All About it

They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience. The seven biggest mistakes in membership recruitment. Host: New York Society of Association Executives. Quick hits. Tony Rossell, Marketing General, Inc. ). 1 CAE credit. More info/register.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. A quick tool for perspective shifts at work. Quick hits.

Revenue 322
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Association Brain Food: 6.2.23

Reid All About it

Achurch Consulting provides guidance for deciding when to add new technology to your staff’s toolkit. They also suggest what to do when you discover staff using tools that have flown under IT’s radar. He’s the guy behind the New York Times recipe section, so you can consider him a reliable culinary source. 1 CMP credit.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Scott Barry Kaufman ). Host: Fridays@4.