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Members Hire Tomorrow’s Associations

Potomac Core

Organizations recognizing this shift are transforming from yesterday’s Associations to Tomorrow’s Associations. See their organizations as the front line and last line of defense for an Industry. Starting in 2013, the workforce shortage topic continually appeared in ISA’s research. Lori Anderson.

Industry 144
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Feeling the Burn(out)

Higher Logic

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers.

Maine 120
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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

From the trade show to the education tracks, to the networking opportunities (rain or shine!) The CAE approved Thought Leadership Series has grown in popularity each month since we launched in November 2013. Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment with Rick Rutherford.

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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs

Tom Morrison

Our organization lives in the world of materials and science where the content that was developed years ago is still relevant today. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013. That was huge!

Cost 40
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Want More Members? Better Get to Know Them

Association Adviser

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. Do members—and nonmembers you’re trying to recruit—know why they should be involved with your association?

Georgia 60
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What’s Getting in the Way of Your Talent Strategy?

Associations Now

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. It’s an effective marketing technique because it often builds trust between an organization and its audience. It’s actually a specific type of content within an organization’s overall content marketing strategy.

Content 52