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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Educate and earn trust and respect – that’s the key. That doesn’t surprise me.

Wichita 150
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Social Media Roundup: Social Highlights from Springtime Expo 2013

Associations Now

Jim Ziolkowski, founder of buildOn, delivered a rousing speech on replenishing education at ASAE’s Springtime Expo 2013. Also: how one exhibitor’s booth mixed fun floor activities with social media presence. — Molly Holt (@HoltMolly) May 16, 2013. — J-J MCva (@aquamaiden1) May 16, 2013.

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Reads of the Week: March 15, 2013

Reid All About it

If your company or organization is just getting started with a blog, or even if you’ve had one for a while, check out this eight-point blog analysis by Daniel Burstein at Marketing Sherpa. It’s an online series that aims to educate art lovers on famous masterpieces and share the insights of some of the art world’s greatest minds.”

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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers. Event trends.

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Reads of the Week: February 22, 2013

Reid All About it

Last night I went to Ignite Raleigh where the speakers, including a few of my friends, delivered a mix of inspiration, entertainment and education. Even better, the nonprofit partner for the evening was one of my favorite organizations: the Food Bank of Central and Eastern North Carolina. The power of Twitter!

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Expert Tip: No matter which option you choose, remember that community is an organization-wide initiative. Advertising, sponsorships, event registration, paid education courses, and other revenue streams can increase income. Social media, AMS, and CRM communities offer very few features. Imagine what that number is now.

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Social Media Roundup: Responding to Your Critics

Associations Now

How to address negative comments on social media. Learning to work with and respond to members and critics on social media is an art form. How to defend your online turf, and more, in today’s Social Media Roundup. — Incline Marketing (@InclineMktg) October 16, 2013. Positive Spin.