Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Mobile Payment Systems.

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Social Media Survey Video Technology 100

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. skills gap ” problem. What is the “Skills Gap” Problem?

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LMS Certificate Library Education 253

Velvet Chainsaw

APRIL 10, 2014

The only reason that conference education sessions exist is to drive a business’ outcomes. Ok, sure some conference education sessions exist for personal development, hobbies or pleasure. Yet, in many cases, the business, meaning an attendees’ employer and business, is the primary customer of a conference’s education.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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Marketing Strategy How To North Carolina 60

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. employee training and education (38 percent). video email marketing (23 percent).

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Leading Learning

MAY 24, 2022

Basically, we’ve managed to accumulate quite of experience in the business of continuing education, professional development, and lifelong learning. The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. The Growth of Mobile.

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Course Video Cost Certificate 101

YourMembership

AUGUST 24, 2015

president of Integrated Marketing Solutions said, “Free shipping the same day is a total differentiator in the U.S., completely unique for those major markets where it is offered. One area we focused on was the acquisition earlier this year of online education provider Lynda.com by LinkedIn for over $1 billion.

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Austin Analysis Member Engagement Technology 150

GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.

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Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. Think of a community for a specific group. But it doesn't have to be -- and it usually advances your organization.

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Association Adviser

JULY 10, 2017

a communications agency. Andy spoke with us about transitioning into association management from a background in journalism and communications, how he’s balancing work with earning a master in business administration, and the importance of being passionate about your industry’s mission if you want to be successful at association work.

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Associations Now

MAY 5, 2019

All told, Prather has held six jobs at NTA, and she first schooled herself in the association by expanding her repertoire in its communications department: writing, public relations, marcomm. I stayed in the marketing and communications realm, and that’s where it kept expanding,” she says. Know when you’re ready.

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Kentucky Communications Leadership Course 88

Association Adviser

AUGUST 7, 2017

I worked for the Propane Education & Research Council from 2005 to 2012 and learned much about association marketing, management and content creation. Brandon Robinson facilitates the 2014 VSAE Board Advance in Keswick, Virginia. Next, I got involved with ASAE and really enjoyed my new membership.

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Higher Logic

SEPTEMBER 15, 2016

Community goals with discussions & resources. CXPA and Higher Logic launched the CXPA Community on May 13, 2014. A group of members beta-tested the community, and CXPA set to launch it alongside the annual conference, Insight Exchange, in May. Top 10 community blogs received almost 8,000 views to date.

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Certificate Texas Resources Member Experience 120

Higher Logic

MARCH 29, 2016

This community and member growth led THE LANDING to make some new and exciting changes — it has welcomed a new, dedicated community manager through Higher Logic’s Community Management Services, and recently launched a community ambassador program to further improve the member feedback cycle and engagement.

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Higher Logic

APRIL 28, 2016

Online content and content marketing is so much more than just text on a page. In April 2014, former Apple executive Guy Kawasaki joined Canva as the company’s chief evangelist stating, “Canva democratizes design.” The company operates on a freemium business model, providing a marketplace for designers and design education classes.

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Tools Library Software Project 120

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Your pricing and member benefits need to reflect that.

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millennials Social Media Price Review 60

ISAE

OCTOBER 12, 2023

This includes your mission, vision statements, values, and distinct visual elements that let people know that your website and other marketing materials belong to your organization. A consistent brand across your website communicates professionalism to your prospective members. Webinars and virtual conferences.

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Tips Social Media Resources Directory 52

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. They have enjoyed remarkable growth with this strategy.

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Associations Now

APRIL 10, 2014

A marketing executive explains how a simple wooden spoon taught him recipes for success. — Incline Marketing (@InclineMktg) April 10, 2014. ” Incline Marketing’s Marc Cousineau learned a lot from that spoon. — WebLink Int'l (@WebLink) April 10, 2014. Take a look [link] #assnchat.

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Expo Logic

FEBRUARY 28, 2020

From the exhibit hall to education session rooms, their analytics provide attendee traf?c Using the iBeacon technology at CES 2014 was not our first foray into this type of technology. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.

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Higher Logic

SEPTEMBER 11, 2018

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement. “We Make training easy to find and access.

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Case Study Resources Software Products 84

Disciple Media

MAY 29, 2020

in 2014, down to 2% in 2016 and below 2% in 2018. Things haven’t improved since then either, so the picture is pretty grim if your goal is to achieve a good marketing reach or to build a thriving community by relying on Facebook groups alone. Marketing – Businesses aim to get their business seen by Facebook’s user base.

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How To Social Media Content Library 36

Associations Now

SEPTEMBER 25, 2014

For her efforts, Cacciotti recently received the 2014 Judges’ Choice Benny Award from Employee Benefit News ( ebn ). To start, Cacciotti sent out a confidential employee survey that included more than 100 questions on organizational culture, benefits, compensation, communication, training, and job satisfaction.

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Associations Now

DECEMBER 5, 2014

36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Do you want to use it to expand beyond the markets you target or improve how you serve your current markets?

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Associations Now

JUNE 21, 2016

During ASAE’s Membership, Marketing & Communications Conference (MMCC) last week, this point came up during “ 5 Website Improvements to Make in 5 Minutes (or Less) ,” a session hosted by McFadyen Solutions’ Ray van Hilst and the American Association of Diabetes Educators’ John Tyler.

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Press Release Content Washington Strategy 75

Vanguard Tech

JULY 8, 2014

This is the first in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” session I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. To get a sneak peek of future posts, view the slides from our session on Slideshare.

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Social Media Content Examples Communications 70

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

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Member Engagement Products America Marketing 60

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

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Technology How To Video Social Media 60

Associations Now

APRIL 18, 2014

Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. It’s not them, it’s you. link] #assnchat #MultiBriefsOC.

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Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. Professional education is also a fast-growing NDR driver for the nursing professional society Sigma Theta Tau International, Inc.

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Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. For associations, though, a growing practice for attracting members—inbound marketing—is built on the idea that you can indeed build something attractive enough that prospects will come to you in droves.

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Association Adviser

MAY 20, 2014

It was created to help marketers, membership coordinators, website managers, event managers, exhibitors and communication professionals better collect data from a single user of your website, apps or other mobile devices. Kelly Donovan is the team leader for online marketing at Naylor. Best of all, it’s still 100 percent free.

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Analysis Report Tools Maine 60

Associations Now

AUGUST 25, 2016

After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We We could inform, educate, and inspire them with ways to utilize them more,” she said.

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Associations Now

MAY 9, 2014

The Smithsonian Institution announced earlier this week that it will venture further into online education. Reading more of the article drew even more connections between what Smithsonian is attempting to do and what associations strive to do with their meetings and education offerings. for a standard 24-lecture series.

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SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.

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Associations Now

JULY 14, 2014

— Tom Wheeler (@TomWheelerFCC) July 11, 2014. Segregation of the internet into fast lanes and slow lanes will distort the market, discourage innovation, and harm internet users,” IA President and CEO Michael Beckerman said in a statement. Keep your input coming — 1st round of comments wraps up July 15.

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Library Proposal America Education 40

Associations Now

MARCH 2, 2016

As shared here in January , SPE began to offer free student memberships in 2014, via a partnership with Society of the Plastics Industry, which acts as a sponsor to subsidize the student memberships. Throughout the year, the sponsors are promoted through advertising, banners at events, and other communications.

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