Associations Now

JANUARY 14, 2015

Find out why your association should care in today’s Social Media Roundup. Central Command (@CENTCOM) January 13, 2015. Central Command’s Twitter and YouTube accounts on Monday and the release of purported personal information about U.S. The Issues Driving Advocacy in 2015. Keep an Eye Out. — U.S.

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. information. (1). marketing. (2). social media. (3). mizz information. skip to main | skip to sidebar. generations.

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Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

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Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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GlowGlobally

APRIL 18, 2011

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. Categories: MARCOM , Market & Bus Planning , Member Services. Social Media in China – an opportunity for associations. Membership.

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Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. Other outlets are flooded with information on a daily basis, creating lots of competition for your message. And it’s getting more interactive, too.

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Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. At some point, your social media channels are simply not enough. Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. And they were.

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Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Membership is all about relationship.

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Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Associations Now

JULY 29, 2013

A new trend for technology and media companies is appointing a chief digital officer to monetize the digital content. More in today’s Social Media Roundup: That’s “CDO” To You. How is it different from the chief information officer (the more-common CIO)? But that may be stepping on IT’s toes.

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Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Rohin Dhar (@rohindhar) December 9, 2015.

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Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

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Associations Now

JUNE 1, 2015

How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. Tell stories via social media. We’re swimming in content,” Handley said.

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Leading Learning

MAY 24, 2022

What’s happened over the past 15 years, of course, is that social media has become a deeply ingrained part of everyday life for billions of people globally. As with video, it would be hard to underestimate the impact of social media. The SaaS Explosion. See this ReviewMyLMS post for more on the cost to create e-learning.

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Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage social media outreach. Growth matters: develop repeatable processes.

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Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

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YourMembership

FEBRUARY 20, 2015

We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater. Deliver high value content and services to members that align with the organization’s stated values.

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Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports. Promote on email, communities, and social media. I wrote a bunch of posts about clear writing in early 2015. You and your organization are experts.

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Association Adviser

OCTOBER 13, 2016

For the fifth consecutive year, “ combatting information overload/cutting through the clutter ” has been the no. Online communication opportunities gained steam in the category of top communication channels, with most jumping significant ranking points over 2015.

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Associations Now

OCTOBER 2, 2018

A new report from the travel marketing firm Development Counsellors International found that security issues are a top concern keeping event planners up at night. A lot has changed since the previous edition of the survey in 2015 , including major shifts in the political climate. That’s huge,” Middleton said.

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Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Such partnerships could offer new revenue streams and raise an organization’s profile on social media and among professional and personal networks.

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Achieve

DECEMBER 22, 2020

Nonprofits have used Facebook fundraising to raise billions of dollars since the emergence of the platform’s fundraising tools in 2015. What personal information is available to the nonprofit about donors or users that start fundraisers? one of the biggest mistakes a nonprofit can make on social media. , donation receipt.

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Optimist Consulting

SEPTEMBER 28, 2016

The BBC shared in 2015 that its podcast downloads had increased by 36% year on year. I think there is a market for more membership organisations to offer podcasts for their members. Show notes – when you upload your podcast, you should write a bit about the podcast in the information section. What is a podcast?

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Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

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Associations Now

AUGUST 5, 2015

Time efficiency has become increasingly important in both the social and the professional world. Thanks to the constant connectivity of mobile devices , there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”. — Hootsuite (@hootsuite) August 5, 2015.

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Associations Now

NOVEMBER 4, 2015

These hoaxes have skyrocketed with the boom in social media, and marketers are examining how internet users respond to them to figure out how users tick. One of the most common themes of “chain posts” on social media is concern about privacy and data protection. — NY Tech Meetup (@NYTM) November 2, 2015.

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Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts. . Other Good Reads.

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SCD Group

NOVEMBER 20, 2014

Millennials Will Become The Majority In The Workforce In 2015. Let me start with those little screens we''re always on: Millennials aren''t simply users of social media. source) 1 in 3 college students and young professionals under age 30 prioritize social media freedom over salary in accepting a job offer.

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Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. This is an aggregate of our webinar discussion.

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Associations Now

APRIL 7, 2016

energy-storage market surged by 243 percent and is expected to become a $2.5 billion industry by 2020, according to the 2015 U.S. ESA, along with corporate members and enthusiasts, tweeted information about the industry and the benefits of storage technology. Last year, the U.S. Energy Storage Monitor.

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Mizz Information

DECEMBER 22, 2014

So here’s to 2015 being awesome, right?! And maybe you’re just ready for a fresh, clean digital slate to start 2015. Of course, there are still the social media purists who insist that there’s a right way and a wrong way to use Twitter, and that doing it this way is the wrong way.and maybe they’re right.

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Associations Now

FEBRUARY 9, 2015

Corporations are using big data to project future markets and reach new customers, governments are using data to better inform policy decisions, and your association could use those insights to fuel membership growth or improved fundraising. “There’s a reason analytics is the rising star of digital marketing. .

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Associations Now

JULY 22, 2014

It’s actionable information, and they’re going see a payoff from it immediately. The idea came about after NSSF switched its event management vendor last year to ConvExx, which had produced a similar exhibitor experience for the Specialty Equipment Market Association’s SEMA Show. It’s not just, ‘Oh we had a good time.’

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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