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Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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4 Ideas for 2017 Nondues Revenue Resolutions

Associations Now

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. I love making New Year’s resolutions; keeping them is another story. Change is hard, and as a New York Times writer points out , it’s also exhausting. Let us know in the comments.

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Report: What Lies Ahead for Meetings in 2017

Associations Now

Heading into 2017, our forecast predicts significant growth in meetings and events for regions around the world,” CWT’s vice president and global head, Cindy Fisher, said in a statement. “By The report cites significant growth in the number of hotels in New York, Los Angeles/Long Beach, and Dallas.

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Could 2017 Bring a Buyer’s Market for Event Planners?

Associations Now

Other Projections IBTM World’s report is not the only one of its kind highlighting forthcoming trends for 2017. A new report from IBTM World suggests that, despite the recent global tumult, there are economic trends that could greatly benefit event planners in North America. In the U.S., Want to learn more?

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AARP Airs PSAs to Encourage Retirement Savings

Associations Now

The ad was developed pro bono by the advertising firm adam&eveDDB New York. According to the release, AARP’s overall “Saving for Retirement” campaign, running since 2017, has received more than $146 million in donated media support.

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Association Brain Food Weekly: 6.2.17

Reid All About it

Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. 1 CAE credit.

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Should you shorten your workweek?

Association Success

Japan’s culture of overwork first made headlines in 2015, when a Dentsu employee died by suicide on Christmas Day after working excessive overtime, and again in 2017, when a Japanese reporter died after clocking 159 hours of overtime the month before her death,” Forbes reported. .