Mariner Management

JUNE 23, 2020

Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Member recruiters from four associations: one association yielded a conversation rate of 11 percent through a pilot member recruitment project with two chapters. 2019 Chapter Benchmarking Report by Mariner Management & Billhighway.

Member Engagement 62

Member Engagement Recruiting Recruitment Video 62

Spark Consulting

MAY 2, 2019

First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media. They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis.

America 170

America Social Media Washington Recruiting 170

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

SOS Association

APRIL 11, 2019

Understanding and effectively communicating those benefits is critically important when it comes to recruiting and retaining impactful volunteers. Resources: www.associationcareerhq.org. Aside from feeling good about being of service and supporting a cause, there are also other benefits to volunteering. www.helpguide.org.

Recruiting 58

Recruiting Recruitment Course Leadership 58

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Frankly, we’re smarter about it now. Online community.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. When you recruit members, you’re inviting them to your organization’s “party.” CAE credit. More info/register.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

DECEMBER 18, 2020

The weekly list of free educational events and resources for the association community…. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Case Study of EAIE 2019 Conference.

Video 221

Video Certificate Review LMS 221

Associations Now

DECEMBER 18, 2018

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019.

Tips 103

Tips Handbook Recruiting Recruitment 103

Reid All About it

MARCH 15, 2019

The weekly list of free educational events and resources for the association community… Back in my restaurant general manager days, I went through a serious bout of burnout. Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Tue 3/19 at 2 p.m. 1 CAE credit.

DC 150

DC Washington Denver Sacramento 150

SOS Association

APRIL 11, 2019

Understanding and effectively communicating those benefits is critically important when it comes to recruiting and retaining impactful volunteers. Resources: www.associationcareerhq.org. Aside from feeling good about being of service and supporting a cause, there are also other benefits to volunteering. www.helpguide.org.

Recruiting 40

Recruiting Recruitment Course Leadership 40

Velvet Chainsaw

JANUARY 14, 2020

Recruiting or selecting industry presenters who will draw a crowd. Many organizers treat these as tactical calls: The education staff communicates speaker deadlines/requirements, venue, room setup, AV equipment, audience overview, registration details and onsite speaker resources. Having a feedback plan for measurement and improvement.

Tips 96

Tips FAQ Committee Video 96

Associations Now

NOVEMBER 20, 2019

A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change. They are just clamping down and not hiring or being very selective in hiring, because they don’t have the resources, or the confidence that they will continue to have resources that they had.”.

Marketing 83

Marketing Michigan Recruiting Recruitment 83

Associations Now

APRIL 23, 2019

While the job market is much more promising for the Class of 2019 than it was when I graduated, this year’s grads will still have many anxieties and questions as they leave school: Did I pick the right career path? The Personify study also noted that many associations lack relevant content and resources for young members.

Class 99

Class Survey Content Recruiting 99

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. An association’s online community is where members go for information, resources, and connections.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Reid All About it

NOVEMBER 29, 2019

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Let sit to absorb custard. CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Associations Now

NOVEMBER 1, 2019

To recruit the next generation of members, you have to meet them where they are. Another way to recruit the next generation: career and educational resources. — Aventri (@AventriSoftware) November 1, 2019. And that might require a look at your membership model. Also: ways to add wellness to your next meeting.

Recruiting 64

Recruiting Recruitment Social Media Price 64

Ngage Management

DECEMBER 6, 2021

The company facilitates strength finder assessment training for its employees and offers both time and resources (as well as encouragement) to those interested in pursuing educational trainings, certification, and volunteer opportunities. The growth this type of approach allows for is corroborated by the numbers.

Team 52

Team Certificate Recruiting Recruitment 52

Higher Logic

MAY 8, 2019

billion by 2019). Resource: Email Marketing vs. Marketing Automation [Explained]. Resource: What is an Online Community? Resource: The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns. Resource: Be on the Guest List, Not the Blacklist: Improving Your Email Deliverability. What to open?

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

APRIL 12, 2019

The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted. 1 CMP credit.

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

JUNE 21, 2019

Emphasize the importance of delegation, and recruit other volunteers to share the workload. Lastly, make sure leaders have the resources they need. Consider creating a chapter-leader-specific resource center and a peer support network where they can connect with leaders in other chapters. Feeling all by yourself?

Austin 66

Austin Charlotte Team Leadership 66

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. We can tap into that agility with the right support and permissions – and perhaps financial resources.

Metro 83

Metro Boston New York Member Engagement 83

Associations Now

NOVEMBER 13, 2018

To maximize staffing, resources, and time spent on the road, the team determined their goals first, including boosting engagement, recruiting new members, promoting professional development and learning, and encouraging annual meeting attendance. “We The Endocrine Society put a lot of planning into mapping out its roadshow.

Strategy 83

Strategy Texas Louisiana Colorado 83

Membership Marketing

NOVEMBER 8, 2019

In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles. For membership recruitment, this channel has increased as a preferred channel from 12 percent to 15 percent over the past year.

Report 40

Report Marketing Innovation millennials 40

Associations Now

JUNE 7, 2019

The human resources department has found a surprising amount of cost savings from taking their software tools to the cloud. The report found that 59 percent of respondents say they haven’t seen any measurable business value improvements from SaaS use, such as cutting recruiting time or improving employee retention. The problem?

Software 53

Software Cost Report Technology 53

Associations Now

JANUARY 15, 2019

Contributing to other industry resources also helps get your name out there. Hard to do any recruiting these days and not constantly run into talented folks who will never go back to working in an office again. — Max Lynch (@maxlynch) January 14, 2019. Personalize, personalize, personalize.

Marketing 67

Marketing Discount Price Recruiting 67

GrowthZone

AUGUST 2, 2022

The “Why Join A Chamber” video, posted on social media and emailed to the Zionsville Chamber’s general membership and prospects, serves as a recruitment and retention tool to help people better understand the organization. The chamber’s social media reach went from 250,000 in 2019 to over 2.8

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. Launching a podcast isn’t as daunting as it used to be, thanks to resources and people who can help you get started, like Association Briefings. Association podcasts. You need a content marketing ecosystem to support them. Welcome Aboard!

Committee 195

Committee Education Software Technology 195

Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

Course 52

Course Process Oklahoma Revenue 52

Reid All About it

JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.” Thu 7/30 at 2 p.m.

Montana 259

Montana Revenue Case Study Conference 259

Leading Learning

JULY 12, 2021

Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. Recruit your team. Digital transformation success starts at the top, with a specific mandate from your C suite, answering the “why” of digital transformation in a clear and compelling way. Improve your culture management.

Case Study 52

Case Study Technology millennials Strategy 52

Association Adviser

FEBRUARY 26, 2018

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing.

Boston 61

Boston California Iowa New Jersey 61

Delcor

DECEMBER 7, 2018

IT directors must also think about the resources that will help their organization achieve its goals, like sufficient investments in technology, staffing, and professional development for staff. The most valuable resource of all is people—the right IT talent with the right technology skills. Executive sponsor. File storage protocol.

Project 81

Project Certificate Software Tools 81

Reid All About it

AUGUST 9, 2019

The weekly list of free educational events and resources for the association community… Our annual family beach vacation is next week—the same time as the ASAE Annual Meeting & Expo (#ASAE19). You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

AUGUST 12, 2016

It was a bit of a surprise—Huffington’s contract had her in the editor-in-chief position until 2019. Do you bother recruiting former members? If you need a block of dummy text to see how things would look, Lipsum.pro is a quick resource just for that purpose. However, she’s always had a passion for promoting healthy lifestyles.

Discount 40

Discount Price Recruiting Recruitment 40

Reid All About it

JUNE 19, 2020

The weekly list of free educational events and resources for the association community… Inclusion advice. Hear how three associations are meeting members “where they are” with highly customized, local resources and initiatives. Inclusion strategy. Wed 6/24 at 2 p.m. More info/register. Host: McKinley Advisors.

Video 221

Video Conference Revenue Industry 221

.orgCommunity

JUNE 18, 2019

They know they need professional development, networking, and career resources to develop the right skills, advance in their career, and design their own future. Create a membership tier that includes a selection of targeted educational content and career resources. Consider a different membership model for YPs.

millennials 40

millennials Education How To Social Media 40

.orgCommunity

JULY 18, 2019

Career resources. The Public Relations Society of America leverages its job board for content partnerships with recruiters and PR agencies. WBT Systems develops TopClass LMS and is a proud sponsor of Solutions Day 2019. Your career center is another opportunity for sponsored content.

Revenue 53

Revenue Certificate Blended Learning Discount 53