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Daily Buzz: Marketing Tips From Romance Writers

Associations Now

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? Take a hint from the Romance Writers of America. Wildfires are a fact of life in arid California. Also: A firsthand account of the Carr Fire.

Tips 102
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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61
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How E-Commerce And Online Marketplaces Help Small Businesses During COVID-19

InternetAssociation

Senior Director of Americas Government Relations at eBay. Director of Public Policy, Americas at Amazon. Head of Merchant Marketing at Groupon. John Walsh, Head of Merchant Marketing at Groupon, noted that many of its merchants were moving online for the first time. Founder and CEO of BRIZO Everything Dressing.

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How Funny Ads Help a Pesticide Group’s Campaign Break Through

Associations Now

CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message to a broader audience with the help of a goofy online video campaign starring a guy dressed as an annoying bug. A trade association’s marketing campaign about the need for pesticides in agriculture might do the trick.

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Association Brain Food Weekly: 2.7.20

Reid All About it

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Michael Barrett, Sports & Leisure North America Centerplate, a Sodexo Company.

Chicago 243
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Association Brain Food: 7.21.23

Reid All About it

Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Host: Nexus Marketing Agency Speakers: Traci King, VP of Sales, Event Tech at Cadmium Thomas McClintock, Senior Client Services Manager at Empowered Margins, Inc. More info/register. 1 CAE credit. .” More info/register.

Atlanta 195
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Members Hire Customized Advocacy

Potomac Core

NMMA represents boat, marine engine and accessory manufacturers, its members manufacture an estimated 80 percent of marine products used in North America. Organizations such as NMMA and HCPA are perceived as extensions of business and marketing strategies by their members and deservedly so. NATIONAL MARINE MANUFACTURERS ASSOCIATION .