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Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. The print magazine was the second most highly valued communication channel this year. Live events remain the No.

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Association Brain Food: 2.23.24

Reid All About it

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

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Association Brain Food: 12.15.23

Reid All About it

So far, reading an article here and there, I’m liking it. He saw the idea in action at the Social Media Market World conference. Her mother, Ayelet Levy-Shachar, wrote a heart-rending article about Naama and the other hostages for The Free Press. Communicating with Authors: How Do Societies Stay Connected with Their Authors?

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Association Brain Food: 10.13.23

Reid All About it

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. The history goes further back than the article describes. Also worth your time Hamas’s war on Israel: everything you need to know.

Revenue 276
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Association Brain Food: 2.9.24

Reid All About it

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends.

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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Use these tactics when making a case for any new technology investment.

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Change Management Strategies for Successful Technology Adoption in Associations

Membersuite

I hope it is too, especially if you’re introducing enterprise-level technology, like an association management system (AMS). Change, especially technology change, is inevitable. If you see articles or podcast episodes about change or change management, read or listen to them. Over-Communicate Continue to sell the change.