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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. I spoke on the topic of “Next-Generation Tools to Enhance Your Communications,” or next-gen tools to communicate benefits to employees. Her advice? Megan’s advice is brilliant.

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Top 10 Strategies for Leveraging Job Board for Unprecedented Growth  

MemberClicks

The first of these, Women in Development of Greater Boston (WID) , has become our top revenue earning client, generating 16x the value of their AMS in 2023. For women throughout Boston and New England, WID’s Job Board became a critical touchpoint, connecting 2600 women in the area to a thriving network of motivated development professionals.

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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. Particularly when you consider that this photo represents the state of the art in computing the year that Kottler wrote his seminal textbook “Marketing Management.”.

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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Host: EventMobi. Fri 3/25 at 12 p.m. 1 CAE credit.

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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. digitalNOW (#diginow13). Why the disconnect?

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Blockbuster week for newspapers: what it means for trade associations

SCD Group

First came the announcement that the owner of the Boston Red Sox had purchased the Boston Globe from the New York Times (NYT). The New York Times purchased Boston Globe for $1.1 The New York Times purchased Boston Globe for $1.1 million per year in lost market value!). Billion 20 years ago. Billion 20 years ago.

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Compare Association Management Software Platforms

GrowthZone

These membership management tools – contact database, email system, billing and payment options, event platform, website builder, and other useful services – will streamline your association’s operations and drive growth for your organization. What is Association Management Software (AMS)? Product demo available upon request.