Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Billhighway shares advice on handling and preventing leadership succession problems. 2020 Event Trends: Insights from Marketing Leaders.

Chicago 221

Chicago Massachusetts DC Washington 221

Aaron Wolowiec

AUGUST 25, 2015

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. Sandra Giarde, executive director, California Landscape Contractors Association. David Lutz, managing director of Velvet Chainsaw.

California 100

California Revenue Conference Price 100

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. . 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. I’ll get on my Association 4.0

Committee 100

Committee Leadership Review Process 100

Reid All About it

JULY 21, 2023

Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – Host: Nexus Marketing Agency Speakers: Traci King, VP of Sales, Event Tech at Cadmium Thomas McClintock, Senior Client Services Manager at Empowered Margins, Inc. More info/register. Host: Black In Events Network Fri 7/28 at 4 p.m.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Forj

JULY 5, 2017

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Mariner Management

SEPTEMBER 10, 2021

They don’t understand their roles in the associations, how associations work, or have strong leadership skills. For the volunteer, by focusing on their individual needs, the map offers a clear path to follow in order to achieve their aspirations, whether it be in a leadership or committee role. We couldn’t have done this without you!

California 62

California Committee Leadership Project 62

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. However, there are takeaways from the holacracy that can help any organization become more nimble, innovative, and customer/employee-centric—all traits associated with digital transformation and success in digital markets.

California 100

California Innovation Team Strategy 100

SCD Group

NOVEMBER 26, 2013

We’ve been told for decades that it is important to be first to market with a product or service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market John Tozzi wrote this piece in BusinessWeek (5/19/09).

Marketing 40

Marketing Indiana California Newsletter 40

SCD Group

APRIL 11, 2013

We’ve been told for decades that it is important to be first to market with a product to service. At the 2012 Content Marketing World Conference, Sam Sebastin, Google’ Director of B2B Markets, talked about the Zero Moment of Truth. Think Twice About Being First to Market. Rule #5: Be Fast!

Marketing 40

Marketing Indiana California Newsletter 40

Associations Now

NOVEMBER 19, 2018

Retail holidays along the lines of Black Friday and Cyber Monday are gaining increasing currency as both a marketing tool and a way to highlight broader business or cultural goals. The issue has become serious enough that California recently passed a law requiring more board representation for women.

California 73

California Examples Leadership Tools 73

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 68

San Francisco California Committee Revenue 68

Association Adviser

NOVEMBER 14, 2013

SmartBlog on Leadership. Membership Marketing Blog. California Society of Association Executives Seasonal Spectacular. Association CEO Nails Critical Member Engagement Question. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. Developing a Successful Student Membership Strategy.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

DECEMBER 20, 2017

Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Those are key to leadership success. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Read, read, read.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

Becoming a member of that community and gaining access to that professional network and source of leadership knowledge is so valuable. Those are key to leadership success. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. Read, read, read.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Success

JUNE 23, 2017

Professor Don Norman, Director of the Design Lab at the University of California, has a fascinating Ted Talk in which he argues that “pleasant things work better”. We have redesigned the page layouts and the use of a paper-based self study leadership training manual to make it more interactive, says Carolyn B.

Organization 62

Organization California Cost Innovation 62

Association Subculture

APRIL 9, 2012

California was the seventh of eight states to see legislation passed and signed into law to support the creation of benefit corporations. Who better to be a player at the table and help develop those standards for this emerging market segment than the associations who have been engaged in standards development for years? leadership. (9).

United States 100

United States California Leadership Education 100

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S. 1 CMP credit.

Review 85

Review Education Tips Technology 85

Associations Now

APRIL 17, 2017

After the 1969 oil spill in Santa Barbara, California, Senator Gaylord Nelson helped establish the first Earth Day in 1970. Follow NASA’s lead with a marketing twist. Engage with local leadership. Earth Day isn’t a new event by any means, but it is just around the corner on April 22.

Strategy 51

Strategy California Discount DC 51

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. On the other hand, AGC has just two chapters in California.

America 61

America Team Puerto Rico Discount 61

Associations Now

MAY 6, 2013

Also: leadership lessons for meeting professionals from J. Napa Valley, California, actually encourages wineries to hold corporate gatherings. (ht You have to pay attention to your market, take creative risks, and pay attention to details—but only the important ones. Crew CEO Mickey Drexler. ht @mirivarren ).

Social Media 40

Social Media Team New York California 40

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Leadership echo chambers. Prepare your association for these ten marketing automation implementation challenges. Quick hits.

Technology 39

Technology Course Marketing Education 39

Beth Kanter

JANUARY 4, 2017

For 2017, we be launching an online site that includes the content and facilitator guides so that any nonprofit or trainer can provide leadership development for emerging nonprofit leaders. In the US, I gave workshops at nonprofit conferences in North Carolina, Virginia, Florida, Missouri, California and at SXSW.

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

Reid All About it

AUGUST 30, 2019

Are your chapters having a hard time keeping their leadership pipeline full? Billhighway describes how you can help your chapters overcome typical volunteering and leadership challenges. MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ).

Chicago 34

Chicago DC Analysis Content 34

Associations Now

SEPTEMBER 24, 2015

Respondents to a new survey from the Internet Marketing Association reported strong benefits of mentorship. A new survey from the Internet Marketing Association found that those with mentors find significant benefits from this type of relationship from an early age, and many people are seeking out mentors.

San Francisco 40

San Francisco California Survey Report 40

Associations Now

JANUARY 8, 2014

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. California Dental Association: Calling All Members , Associations Now , June 2013.

California 40

California Directory Case Study Member Engagement 40

Associations Now

MAY 8, 2014

Airbnb CEO Brian Chesky and Sidecar CEO Sunil Paul, along with a number of other industry experts and academics from Boston College and the University of California-Berkeley, will be among the speakers. The Week Ahead.

Conference 40

Conference San Francisco Boston United States 40

Associations Now

MAY 16, 2014

No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. President Andy Freed might see a lot of leadership lessons through the lens of his hometown sports stalwarts—who, by the way, do quite well for themselves most seasons.

Boston 40

Boston California Certificate Team 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Presenters: Susan Robertson, CAE, president and CEO, ASAE: The Center for Association Leadership. Whelan, CDM, President, Marketing General Incorporated.

North Carolina 74

North Carolina Content Montana Social Media 74

Association 141+

JULY 8, 2012

On a recent association chapter visit to southern California, a chapter president I met described a unique volunteer that he had on his board. Membership Marketing Blog. Cynthia DAmour on Leadership and Life. Don’t speak French to me: A social media marketing lesson for associations. Association 141+. for a year?

Innovation 40

Innovation Social Media Louisville California 40

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 60

Tennessee Class Georgia Certificate 60

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In NCRA’s Good recalled a time 10 years ago when his leadership team thought trade shows were a dying breed.

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Will the Pandemic Reshape Notions of Female Leadership? Hear how the pandemic could fundamentally reshape notions of female leadership. 1 CMP credit. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221