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Use Data for New Revenue Opportunities

Association Analytics

The pandemic proved to be a financial challenge for associations. Individuals and member organizations were on tighter budgets. And members’ behaviors changed. You may have noticed that your members were engaging with your organization in different ways. No two members are alike. age, geography, job type).

Revenue 169
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Association Brain Food: 9.15.23

Reid All About it

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events. Here’s a cure for boring conferences. Green Deal.

LMS 256
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Association Brain Food: 9.1.23

Reid All About it

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Who has the time to learn? But sometimes a traditional online program or course doesn’t fit our schedules. Gen Z marketing.

Revenue 227
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Association Brain Food: 4.28.23

Reid All About it

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Online community. You can no longer give your online community a half-hearted effort.

DC 205
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Association Brain Food: 7.21.23

Reid All About it

Member education. But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. He reminds us that “every time we go through a wave of automation, whole classes of jobs go away, but new classes of jobs get created.” Online community. Some of them don’t even exist now. Governance.

Atlanta 195
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Association Brain Food Weekly: 7.31.20

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Please consider participating in Marketing General Inc.’s If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Hear about some major considerations for online engagement. More info/register.

Montana 362
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Member onboarding. Thank goodness, many associations are rethinking new member onboarding. 1 CAE credit.

Revenue 227