Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

Communications 75

Communications Survey Tools Report 75

GrowthZone

JUNE 25, 2017

The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Communications staff bugs the membership team for compelling human interest stories to no avail. Magazines contain some clues.

Organization 60

Organization America Cost Member Engagement 60

Association Adviser

JANUARY 25, 2019

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Ungrated

APRIL 18, 2023

Volunteers are essential to the functioning of community associations , and April is National Volunteer Month—a perfect time to recognize the hard work, dedication, and time volunteers give to various organizations, including community associations, nationwide. Follow some of the ideas below to perfect the recipe for volunteer success.

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CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin?

Marketing 52

Marketing How To Social Media Video 52

Reid All About it

JUNE 7, 2024

Chamber Pros Community describes how to use data to assess whether an event is still serving your chamber, chapter, or association. Josh Bernoff says generative AI platforms write with an “accent ,” that’s how you spot suspect content. Seems like a good place to start. Event sunsetting. AI detection. Fri 6/7 at 4 p.m.

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Chicago DC Washington Strategy 259

Reid All About it

FEBRUARY 2, 2024

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric. More info/register.

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Certificate Denver South Carolina Project 271

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications. Custom communications start with custom surveys. So, where is the disconnect?

Communications 61

Communications Content Survey Analysis 61

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Hear about the potential benefits and challenges of such a transformation, from increased reach and engagement to new revenue streams, while learning how to navigate potential obstacles. Next time, for a change, I’m adding pesto to the mix.

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Newsletter Certificate Denver Case Study 271

Disciple Media

DECEMBER 27, 2023

It’s like having an ongoing magazine subscription but online. Regular surveys, feedback forms, and open communication channels are great for this. How important is member feedback, and how can I collect it? Collect it through surveys, direct communication, and monitoring engagement.

How To 36

How To Library FAQ Content 36

Association Adviser

JUNE 10, 2016

The post How to Evolve Your Magazine’s Brand appeared first on Association Adviser -. What to consider when you’re ready to rethink, rebrand and relaunch your association publication. For more about this topic, click on the headline.

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How To Communications Marketing 61

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. For many people, an online community is an abstract idea.

Strategy 168

Strategy How To Software Team 168

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Association Success

OCTOBER 5, 2017

The members themselves know what causes them the most hassle, and their input can be channeled by an empathetic marketing team into offering products that will remedy their problems, whether that’s a how-to guide for a new software program, better in-person networking opportunities, or opportunities for publication in an industry magazine.

How To 66

How To Revenue Project Industry 66

Association Adviser

JUNE 18, 2013

“Don’t tell them how a watch works; tell them they’ll be able to tell the time.” Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement. It’s time to evaluate your channels of communication.

Communications 60

Communications Social Media Georgia Member Engagement 60

SCD Group

OCTOBER 28, 2013

By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. What he found was that “one out of 3 slightly acted in a manner consistent with organizations that profess to be about ‘community.’ But since then?

Marketing 40

Marketing Cleveland Content Communications 40

MemberClicks

JULY 12, 2022

Check out our full guide on how to simplify your chamber operations for more tips and tricks. And how can you establish membership tiers that meet members’ needs and help appropriately fund your organization? How to create chamber of commerce membership levels. Communicate your changes early, often and everywhere!

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How To Directory Price Columbus 52

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

AssociCom

FEBRUARY 15, 2012

Association communication has evolved over time as new technologies have become available. I call these eras – Meet, Mail, Magazine and Moderation. They communicated face to face because there were few other options. Members of associations no longer had to meet face to face to communicate.

Communications 40

Communications Newsletter Technology Revenue 40

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%. Magazines 16%. Advertising sales 25%. Video production 21%.

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Team How To Survey Review 78

Velvet Chainsaw

AUGUST 31, 2021

As you develop your plan, consider these four difficult questions and how to incorporate your responses in your risk-management planning: Will our preventive measures align with health authority guidelines or will we invest in extra precautions? What is our communication plan for dealing with a crisis during the conference?

Organization 122

Organization Conference Guidelines Sample 122

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

JUNE 21, 2019

– How to Go Around IT for Your Business Needs: Do’s, Can’s and Should You’s? Learn how to ease stress to focus on creating a once-in-a-lifetime experience. How to Use Ads for Advocacy. Learn about tactics and best practices on how to effectively set up your online advertising efforts for advocacy.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Associations Now

JANUARY 22, 2024

Having a strong communication plan and increasing their involvement on campus helped smooth the transition and led to greater alumni engagement. Explaining the Why According to Hudgins, the group’s communication plan surrounding its decision to move away from a paid membership model needed to be spot on. We have a much broader reach.”

Illinois 57

Illinois FAQ Communications Examples 57

Associations Now

SEPTEMBER 26, 2017

For associations, social media has been a game-changer, allowing members to directly communicate with the organization and, even more importantly, with each other. Preview meeting content in the magazine and/or newsletter. Include short Q&As with big-name speakers in the magazine or newsletter.

How To 66

How To Social Media Newsletter Video 66

Reid All About it

AUGUST 7, 2020

Andrew Sullivan, New York Magazine ). How to Go Virtual (While Still Creating an Engaging Experience). Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Roy Peter Clark, Poynter ).

Montana 369

Montana Conference Education Tennessee 369

Associations Now

MAY 14, 2023

How and why you meet can reveal how decisions are made, and controlled. The pandemic era may have taught associations a few things about how to keep meeting time to a minimum—we’re more alert to Zoom fatigue and concerns about wellness and productivity. If you’re a leader, you’re probably spending too much time in meetings.

Survey 109

Survey Report Leadership Resources 109

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. When Virtual Meets In-Person: How to Run a Successful Hybrid Event. How to Hybrid. Chris Detzel, Community Program Manager at Reltio.

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San Jose Email Marketing Tools millennials 369

CMA Solutions

OCTOBER 6, 2023

6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ). Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct.

NJ 52

NJ Industry Marketing New Jersey 52

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. AMC’s Brooks would like to see less overall communication from associations and more meaningful content. The post How to Tame Technology appeared first on Association Adviser.

Technology 60

Technology How To Video Social Media 60

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. How to update old blog posts for SEO. How to read more books. .* – Member ROI Simplified: Safeguarding Your Organization’s Future.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Open Space events. A Transatlantic Look at Sustainability Legislation: From the Green Deal to the Inflation Reduction Act The U.S.

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LMS Revenue Arlington Education 259

Associations Now

JUNE 4, 2023

At associations, particularly smaller ones, these challenges tend to fall to department heads, not conventional “middle managers”; the head of membership, or meetings, or communications are still expected to lead through a constantly shifting environment. CEOs need to show them how to create their own.”

Guidelines 52

Guidelines Communications Strategy Team 52

Association Adviser

JUNE 8, 2017

“They’ll get it this time,” I reassure myself, confident that there’s nothing wrong with my delivery or previously failed communication attempts. Part of my job involves working alongside Naylor’s association partners to develop and implement a communications plan for their print and online presence.

Survey 75

Survey Directory Communications Content 75

Reid All About it

OCTOBER 23, 2020

The weekly list of free educational events and resources for the association community… Corporate member training programs. WBT Systems explains how to become the corporate training partner for your member companies. I’m subscribing to magazines again after taking some years off. How to Remain Relevant in the Marketplace.

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Revenue Review Content Strategy 300