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Association Brain Food: 5.24.24

Reid All About it

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members.

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Association Brain Food: 2.2.24

Reid All About it

At Sidecar, Amanda Kaiser and Amith Nagarajan describe another approach to helping members connect with each other: AI matching. Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. Why Do Your Members Need Your Association? . 1 CAE credit.

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What Membership Organizations Can Learn From Magazines

GrowthZone

Magazines contain some clues. When a provoked reader is your member, we call it member engagement. How are we losing the attention of our members? Being proactive about content creation requires an editorial standard. Once you lose their attention, you lose their money for good. Hint: Narrative).

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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. 1 CAE credit.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. If people aren’t staying long on your blog, that could be a hint that your readers want shorter content. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. Have additional questions?

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Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. These best practices can organize your editorial leadership and help you develop best-in-class communication pieces that your members can trust as the voice of your industry. Tracy Tompkins. ” 2. .

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Stop Selling Sponsorships Like Advertising

GrowthZone

What do print magazines forget to explain? Back to our example, broadcast and magazine advertisers often waste money on a broad audience that has no use for their product or service. He was named by Chamber Executive magazine as one of the most influential innovators in the Chamber industry. retirees and the unemployed.