Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 206

Revenue Certificate Committee Leadership 206

Associations Now

JANUARY 8, 2019

A new Brooklyn facility for freelancers—launched in collaboration with the Freelancers Union and New York City—could prove inspiration for a field that’s growing in prominence but comes with a lot of extra complications. A collaboration between the Freelancers Union and New York City might just prove the strategy to watch.

New York City 87

New York City New York Education Course 87

Reid All About it

JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. As the manager of the Society of Human Resource Management’s traveling bookstore for over 20 years, he has intel on some of the most powerful business books on the market.

Newsletter 195

Newsletter Survey Team Software 195

.orgSource

SEPTEMBER 25, 2023

Use ChatGPT to design and conduct surveys and market research. Develop a chatbot that recommends relevant resources, such as whitepapers, webinars, or online courses, based on a member’s current needs and interests. IT, communications, marketing, membership, and finance will likely be involved.

Las Vegas 88

Las Vegas FAQ Process New York 88

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Associations Now

JULY 31, 2019

Over the course of the Idea Rally, hundreds of these experts put their minds together to focus on your problem, and to help give you new avenues of investigation,” IdeaConnection explains on its website. The goal in all categories is to increase both the reach of and participation in the sport.

Strategy 71

Strategy New York Review Course 71

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Here’s what else I’m reading, never just one book, of course: The Mountain Story: A Novel (Lori Lansens) – a book club pick I’m starting tonight. – Gaining New Leads through eBooks.

millennials 150

millennials eBook Washington Innovation 150

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Presenters: Harneet Singh, Director of Marketing, Preseem. Email Marketing Workshop. Association evolution. 1 CAE credit.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

MAY 15, 2019

In a recent report [registration] by Bond Brand Loyalty, the marketing firm found that one of the main reasons people took part in loyalty programs is that they improved the experience with the brand, not just that they could save them money. Data-hungry loyalty programs are creating security concerns.

New York 78

New York Maine Course Report 78

Associations Now

MARCH 5, 2020

As an example, she cited marketing consultants with their own established processes with whom your association has a project-based relationship. Bills pending in New York and New Jersey may replicate the three-prong test. So assuming that the contractor meets all three standards, there won’t be a change,” Milano says. “So

New Jersey 93

New Jersey California New York Guidelines 93

Associations Now

AUGUST 29, 2018

The association said in a recent news release that the switch was literally decades in the making—the Red Delicious had been America’s most popular apple for more than 50 years. The Gala’s rise to mainstream success took a lengthy route, first coming to life in the 1930s in New Zealand. Export power.

Minnesota 75

Minnesota Michigan New York Washington 75

Associations Now

FEBRUARY 16, 2017

-based office in New York City. Previously, ICA had a large presence in the United Kingdom, with offices in the UAE and Singapore, and courses offered in various other countries. membership through referrals from current ICA members, a media campaign, and an open house in New York City.

New York City 40

New York City New York Certificate Press Release 40

Reid All About it

JANUARY 5, 2018

Golden Hill: A Novel of Old New York by Francis Spufford was on lots of best-of-2017 lists, the adventures of a mysterious young man in mid-eighteenth century Manhattan, thirty years before the American Revolution. Anna Toon, product marketing manager for careers & education, Community Brands. Tue 1/9 at 12 p.m.

Nashville 150

Nashville eBook DC Chicago 150

Associations Now

JULY 24, 2017

Airbnb is leading the way in the private accommodation rental market, but online intermediaries like Priceline and Expedia are looking to catch up. WSJ reports that while the private accommodation market is only one-fifth the size of the U.S. Entice more people to your courses. Clear Communication.

New York 48

New York Discount millennials Survey 48

Reid All About it

JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” What if you try something new and it bombs? Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey.

DC 225

DC Washington millennials Chicago 225

Associations Now

FEBRUARY 15, 2017

With help from the American Kennel Club, the International Cat Association gets cats on the center stage at a companion event to the storied Westminster Kennel Club Dog Show in New York City. Attendees seemed particularly impressed by the feline agility competition—an obstacle course that included stairs, poles, a tunnel, and more.

New York City 71

New York City New York Course Education 71

Associations Now

AUGUST 18, 2019

Not only are places like Indy exceeding food expectations, they often offer delicious meals that are more affordable than in cities such as San Francisco or New York. Having unhealthy, greasy chain food is going to make you feel worse,” says Maddy Barnas, marketing director of Patachou restaurants in Indianapolis.

Indianapolis 73

Indianapolis San Francisco New York Course 73

Associations Now

JULY 19, 2019

Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market. Slack is no small potato itself—the company had a successful launch on the stock market last month (using a direct listing rather than a more common initial public offering), though its stock has declined in recent days.

Team 54

Team New York Tools Maine 54

Associations Now

AUGUST 9, 2017

To revamp its membership and marketing efforts, the CFA Institute recently made an organizational change to support local societies using a new membership activation program. It was a new way of working for an organization with a tradition of top-down operations. Do they want it? And will they truly value it?”.

Boston 80

Boston Certificate Chicago New York 80

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? We’ve planned, proposed, reworked, rescheduled and reimagined our work continuously over the course of the last 18 months.

Revenue 195

Revenue Survey Leadership Education 195

Associations Now

JULY 5, 2016

But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way? I use my Facebook feed to read news—with sites like Gawker , Vox , and Mental Floss near the top of the list. Time for a New Direction?

Social Media 74

Social Media New York Video Content 74

Associations Now

AUGUST 22, 2017

An Engaging Volunteers blog post points to a group called Refugees Helping Refugees, which works to provide citizenship to Somali refugees in New York City. The Simply Measured blog provides guidance for creating a social media marketing budget. Future Fundraising Now shares copywriting tips for better fundraising.

New York City 54

New York City New York Social Media Recruiting 54

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

Disciple Media

NOVEMBER 23, 2022

2: Conduct market research: Some suggest you should create an executive summary, but for life coaching, that’s just overkill. See who your competitors are, how they market their services, whether they use a website or app, how much they charge and other relevant facts. Who is my target market? Step 5: Create your marketing plan.

How To 68

How To Price Social Media Marketing 68

Reid All About it

JULY 9, 2021

Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. Of course, but canned do just fine in a pinch. Host: American Marketing Association. Office myth. Would fresh clams be better?

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

MAY 4, 2015

A crackdown on golf courses in China has helped one association see why connections in the country are so important. Somewhat less easy to hide: A golf course. New construction of golf courses has been banned since 2004, but developers have kept building them, the Times reported, cloaking them as “leisure” facilities or “walking paths.”

Course 40

Course New York America Education 40

Associations Now

MARCH 23, 2020

Given the shifting use of paywalls and how your members are experiencing them in the wild, it’s probably time to do a quick analysis of what works and what doesn’t, make changes, and then course-correct as needed. Often, The New York Times is held up as the premier example of an organization that successfully transitioned to a paywall world.

Revenue 65

Revenue Content New York Course 65

Associations Now

OCTOBER 6, 2015

Forecasts from a New York University professor predict record increases in both room rates and hotel real estate. Bjorn Hanson, a professor at the New York University Preston Robert Tisch Center for Hospitality and Tourism, projects that hotel rates for business travelers will increase by as much as 7.5 Image source: PwC.

Cost 40

Cost New York Price Tools 40

Jamie Notter

SEPTEMBER 2, 2015

Just ask Amazon after that New York Times article came out. Of course it does--this page is designed to woo people over to Amazon. It's not just marketing spin. While you are working on the ideal, you MUST confront the reality of your culture. You must be honest about "what is." It sounds much nicer, doesn't it?

New York 70

New York System Leadership Examples 70

Beth Kanter

DECEMBER 8, 2016

Nonprofit Storytelling is a critical organizational competency, especially for successful marketing and fundraising strategies. I asked fellow nonprofit marketing and fundraising consultants to recommend the best resources. Conference, Courses, and Books. Telling Stories with a Purpose – Rockefeller Foundation.

Social Media 55

Social Media New York Proposal Tips 55

Vanguard Tech

AUGUST 21, 2013

Any association or nonprofit interested in tapping social media to promote its services and members must understand the far-reaching influence of this marketing model, known as Brand Journalism. Of course, metrics and knowing how your messages are being received are important, too. Collectively, we are all in the news business.

New Jersey 70

New Jersey Social Media New York Communications 70

Associations Now

APRIL 1, 2014

Despite a tone that has been anything but pleasant in recent months, the icy relationship between auto dealers associations and Tesla Motors began to thaw last week, with compromise deals in two states and the potential that the most talked-about battleground, New Jersey, might reverse course. What a difference a couple of weeks make.

New Jersey 40

New Jersey Arizona Ohio New York 40

Associations Now

APRIL 1, 2014

Despite a tone that has been anything but pleasant in recent months, the icy relationship between auto dealer associations and Tesla Motors began to thaw last week, with compromise deals in two states and the potential that the most talked-about battleground, New Jersey, might reverse course. What a difference a couple of weeks make.

New Jersey 40

New Jersey Arizona Ohio New York 40

Associations Now

MAY 9, 2016

Improve your association events by adopting new ways of thinking. Old habits die hard but, with a fluid market and the likelihood of innovations on the horizon, it can be dangerous for associations to become too set in their ways. By using the news-reader Flipboard. Plus: Learn how to be convincing when facts fail.

Innovation 40

Innovation Conference New York Guidelines 40

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370