Survey: In-Person Meeting Attendees Are Younger, Want Personalized Experience
Associations Now
MAY 9, 2023
The study is based on a sample of more than 5,500 attendees of mid- to large-size B2B conferences, conducted online between September and January. Holsinger pointed to a recent HubSpot survey that found the top ways Gen Z discover new products include social media, YouTube ads, internet searches, and streaming—but not email.
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