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Motown magic continues to attract business

Aaron Wolowiec

The Detroit Metro Convention and Visitors Bureau has raised funds for the annual meeting, so members can be confident in the city’s ability to educate and entertain, Graham said. Also, Detroit Metro Airport is an international airport so members traveling from around the globe can easily fly to the meeting. Detroit’s Cobo Center.

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Challenge of Expanding & Managing Chapters in Emerging Markets – Middle East Case Study

GlowGlobally

Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. More than 1,000 companies headquartered in emerging markets have reached at least $1billion in sales annually demonstrating that robust private sectors made up of indigenous businesses are taking root. Challenge of Volunteerism in Emerging Markets.

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Emerging Market Strategy Seminars ? Chicago and DC in August.

GlowGlobally

Market & Biz Plan. MCI Launches E-Learning Services for Non-US Market » Jul. Emerging Market Strategy Seminars – Chicago and DC in August. Categories: MARCOM , Market & Bus Planning , Meetings , Product Mgmt. Every product or membership manager needs a customer, and for those of us who are in the business of finding new markets and customers for our products, the emerging market countries are building a powerful new customer base.

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If You’re Looking for a Job, Look Inland, Lists Say

Associations Now

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.” Two new reports suggest that Midwestern and Southern cities have a better balance of job openings and cost of living than their coastal counterparts.

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We Asked, You Answered: Public Transit Commuter Strategies

Associations Now

On days I Metro to and from work, I like to clean out email on my phone. I have about a 45-minute commute that’s a combination of walking, Metro, and occasionally bus. Assistant Director of Marketing, Alliance for Academic Internal Medicine.

Metro 61
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Association Brain Food Weekly: 5.7.21

Reid All About it

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

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It’s #NationalVolunteerWeek…

Mariner Management

Washington DC Metro Chapter of the Appraisal Institute (AIDC) representing commercial appraisers in the surrounding DC, Maryland and Virginia region also face many challenges as on-site appraisals became questionable.

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Study: Nonprofits That Follow BBB Standards Raise More Money

Associations Now

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 These findings are similar to results to of Chen’s 2009 study of Metro New York charities that implemented BBB standards.

Metro 85
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Association Brain Food Weekly: 8.14.20

Reid All About it

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems. Host: DC-Metro Association-Nonprofit Tech Network.

Montana 311
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Association Brain Food Weekly: 7.24.20

Reid All About it

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands.

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Association Brain Food Weekly: 5.23.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. – AENC Marketing & Communications Roundtable (NC). Because organic (non-paid) reach on social media is a sliver of what it used to be, social media advertising is the way to go if you need an inexpensive and effective marketing tactic. Location: Personify’s Tyson Corner office (Metro accessible). – How & Why Associations are Undertaking Marketing Automation.

Metro 150
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Will Chapters Be Relevant in 2021?

Mariner Management

These conglomerations of metro areas bound together through business drive our local businesses to reach further and cross over traditional chapter boundaries. appeared first on Mariner Marketing & Management, LLC

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Three Ways to Boost Conference Security

Associations Now

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. Here’s a look at three tools worth checking out.

Metro 64
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AMA Study: Health Insurer Mergers Will Harm Patients

Associations Now

Markets. AMA notes that competition is already limited in 46 states, where two health insurers represent 50 percent of the local markets. In 14 states, a single insurer represents nearly half of the local market. The mergers would exacerbate the issue, creating mergers that would break federal antitrust guidelines in 97 metro areas in 17 states, the study concludes.

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Time to get in the game. There’s a game being played?

YourMembership Blog

Although unemployment rates are trending downward in most major metro areas, the recent JOLTS (Job Openings and Labor Turnover Survey) report from the Bureau of Labor Statistics showed there were 4 million job openings in the US at the end of January 2014. As I wrote in an earlier blog , associations need to prepare to maintain their influence in the marketplace by not giving up the job board market to powers like LinkedIn.

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Nevada Chambers Unite to Form Association Health Plan

Associations Now

Henderson Chamber of Commerce CEO and President Scott Muelrath said his organization began to explore entering the healthcare market earlier this year, after the Labor Department issued proposed regulations on AHPs. Southern Nevada has become a testing ground for AHPs: Last month, the Las Vegas Metro Chamber of Commerce announced that it was launching its own plan. It would have been easier just to rush to market on our own, but that’s not the way we wanted to do it,” he said. “We

Nevada 63
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Association Brain Food Weekly: 6.12.20

Reid All About it

Identify signals in the market that can impact how you operate. Presenters: David Meltzer, co-founder of Sports 1 Marketing. Host: DC-Metro Association-Nonprofit Tech Network. Using Data to Plan, Execute, and Measure Association Marketing Strategies.

Montana 227
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Outdoor Advertising: Charting a Fake Campaign’s Viral Boost

Associations Now

Two-thirds of online voters came from outside the four metro areas where the ads were posted, and 75 percent said they saw the ad on a billboard or bus shelter. Stephen Freitas, chief marketing officer at OAAA, said the association wanted something attention grabbing that also wouldn’t cause confusion around a product due to its fictitious nature, and coming off the presidential election last fall, Mt.

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Orlando Weathers Federal Conference Cutbacks

Associations Now

With a cancellation of a major federal conference due to sequestration weighing on Central Florida, large conference hotels in the Orlando area are reconsidering their marketing approaches, something that could help them stay strong despite the negative press. With sequestration taking multiple knocks out of Orlando’s meetings-heavy economy, the news hasn’t been all great for that Florida metro area lately.

Metro 57
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Miami Association of Realtors Looks to Attract Chinese Investors

Associations Now

The real estate group is teaming with a major property-search portal in China to help draw attention to the Miami market. Just because your association is focused on a local market doesn’t mean you can’t have international ambitions. Last week, the association announced that it was teaming with the property-search portal Juwai, in an effort to attract Chinese investors to the Miami market.

Miami 43
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Record-breaking donations on Give to the Max Day in Minnesota

Beth Kanter

A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. We had a “prize patrol” of volunteers serving up coffee and breakfast snacks, and handing out GiveMN giving cards and Metro Transit Go-To passes to commuters wearing green. Tell us about your overall marketing strategy/campaign.

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Thursday Buzz: Design Your Own Emoji

Associations Now

Also: how a marketing expert found herself quoted in major news outlets—while on vacation. Looking for a way to draw attention to your event, or possibly even your metro area? Kivi Leroux Miller, a well-known nonprofit marketing blogger and CEO of the consulting firm Nonprofit Marketing Guide, found herself quoted in an Associated Press story about a major power outage last week on Ocracoke Island, a popular vacation spot on the Outer Banks of North Carolina.

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The Changing Role of Association Chapters

Associations Now

That’s one critical finding in the 2019 Chapter Benchmarking Report [PDF] from Mariner Management and Marketing and Billhighway, which was released last week and tracks chapter trends since 2016, the last time the study was conducted. While the most common chapter model remains a state structure (81 percent), 69 percent of associations said they’re using a mix of options that might include chapters organized by metro area or by region encompassing several states or countries.

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How to Produce Revenue-Generating Association Podcasts

Associations Now

When I want to get my mind off a tiresome task—like jogging on the treadmill or riding the metro —and into a more interesting, uplifting, or even hilarious place, I tap a podcast. Associations “have to get a little creative with it since podcasting is kind of an unknown for advertising,” says Craig Sorrell, marketing manager at Results Direct. Affiliate marketing is another way to bring in some revenue on association podcasting.

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The 6 Forces Shaping the Future of Meetings

Associations Now

Indianapolis is a great example of this phenomenon: Salesforce bought marketing-tech success ExactTarget, enabling a cadre of newly-anointed entrepreneurs to launch their own ventures and startups, further spurring activity in the city. And Ross Bailey, owner of Tastings Wine Bar in Indianapolis, operates a vintage wine truck —a customized 1952 International Harvester Metro —that can deliver more than 1,000 servings of wine virtually anywhere in the city (including the convention center).

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Friday Buzz: The Dangers of Workplace FOMO

Associations Now

The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! It just solidified our reputation of being on the forefront of innovative marketing ideas in the D.C. area,” Marketing Manager Therese Howe explained. ” — Tim Clark, the managing director of NASCAR’s digital platform, on email marketing’s importance to the organization.

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Rams Move Could Bring More Meetings to Los Angeles

Associations Now

Such a venue also could provide the board’s team with a new marketing opportunity to target organizations that have not held meetings in the city before. And, as the city develops its metro rail system and the airport connector, the stadium will be even more easily accessible to meeting and convention attendees. LA’s meeting business could be getting a boost thanks to the relocation of the NFL’s Rams franchise.

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After Uber and Lyft Leave Austin, Tech Scene Rallies Behind Nonprofit Alternative

Associations Now

The failure of a ballot measure backed by Uber and Lyft led the two companies to leave the market in Austin, Texas. Joshua Baer, CEO of the local accelerator Capital Factory and a supporter of the failed Prop 1 bill, noted in a Medium post that RideAustin was organized as a nonprofit partly due to the fact that it would allow the network to acquire investments and expand more easily, but not beyond the Austin market.

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How an Industry Group Is Changing the Discourse

Associations Now

It’s a story as old as time—and it’s a theme oft-featured in fiction, the genre I tend to escape to on my metro ride to and from the office. After some research, CMI found that while many consumers were, in fact, actually buying and using canned foods, there was room for growth, said Sherrie Rosenblatt, CMI’s vice president of marketing and communications. “We

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Know Your Audience -- How a Simple Request Missed the Mark; Further Soured Perception

SCD Group

a large Texas metro newspaper (on their website, not in print) ran a negative story about my new employer largely taking our policy staff out of context. This is a critical component most marketers (and associations) forget, and it may be ruining relationships with potential donors. Reuwee , MBA, is director of communications and marketing for the Agricultural Retailers Association.

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Takeaways from Amazon’s New 30-Hour Workweek Experiment

Associations Now

As my kids start school this September, my husband and I will commence a tag-teaming relay of drop-offs and pickups featuring walking, driving, biking, and Metro riding. And it’s driven purely by market forces.”. Last week, Amazon announced that it will soon pilot a program in which entire teams are hired to work a reduced number of hours. Some commentators see this experiment as a way to attract talented women, who also have families, back to the workforce.

Metro 63
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Newspaper Group Expands Focus to Include Digital Publishers

Associations Now

Because the news industry has changed so drastically since the advent of the internet, “Reporting from the smallest towns to the largest metros, opening up our membership to [digital-only publishers] just made sense in the way the industry as a whole has evolved,” MaLoon said. All industries periodically face disruptive market and technology changes, and like many others before us, I believe we will come out of it stronger,” President and CEO David Chavern said in the release.

Metro 40
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Obama to Issue Executive Order Barring LGBT Discrimination

Associations Now

Respecting diversity of sexual orientation and gender identity should therefore be recognized as a matter of strategic importance to every company competing in the global market for talent,” he writes. Barney Frank of Massachusetts obtained by the Washington, DC, publication Metro Weekly in early 2012, for example, stated that “at least 61 percent of [federal contractor] employees are already covered by laws or private policies against sexual orientation discrimination.”

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Association Brain Food Weekly: 7.26.19

Reid All About it

Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects. Kim Moutsos, Content Marketing Institute ). The Convergence of Data and Events: Navigating Privacy and Security for Event Marketers. Explore curiosity, creativity, community, new technologies, and marketing ideas for associations and talk with some really great people from the association community.

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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau. In 2014, I shared the story of the Northwest Food Processors Association, which eliminated dues for its associate member category , aimed at the smallest businesses and startups in its market. Can’t get certain audiences to pay to join your association?

Metro 55
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Jumping Ship : Off Stage

Off Stage

metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” Did the local association need to better market the return-on-investment more effectively? In all successful marketing programs, knowing the competition for your product is important. Association Marketing. Off Stage. 20, 2011 - Jumping Ship.

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SCD Group: Some Associations Are Exploring YouTube's Potential

SCD Group

Elissa Leif and Barbara Haupt are the co-owner of MiniMatters , a Web video marketing and production company that serves associations, foundations, nonprofits, and partners mainly in Washington, DC; Maryland; and Virginia. In addition to the American Chemical Society, some of their clients are the National Network to End Domestic Violence, the Association of Fundraising Professionals (AFP) Washington Metro Chapter and Society of Former Special Agents of the FBI. Pages. About.

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Don't get too casual on Friday--or any day. : Off Stage

Off Stage

Work interruptions in DC are frequent—a guy driving a tractor onto the White House lawn can shut down the total Metro system for hours. Association Marketing. Off Stage. 10, 2008 - Don't get too casual on Friday--or any day. One of the tech guys that Ive always thought was one of the smartest guys around is Matt Cohen,Chief Technologist at Clareity Consulting.

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. I know a thing or two about marketing. Marketing Strategist. Marketing. Follow – aerospace, defense, marketing, public policy and old media.

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Monday Buzz: Skipping the Conventions, but Still Busy

Associations Now

Instead of the conventions, IFA is hosting a series of roundtables in metro areas around the country, with the goal of promoting franchising. Incline Marketing applies two notable real-life over-expansions into the Canadian market—one involving Krispy Kreme, the other Target—to the way that you run your social media feeds. A number of major trade groups are passing on the national conventions—both Republican and Democratic. But they still have a lot going on.