Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

MAY 20, 2016

Reconsider how to market to international audiences to increase attendance. – AENC Marketing & Communications Roundtable (NC). Because organic (non-paid) reach on social media is a sliver of what it used to be, social media advertising is the way to go if you need an inexpensive and effective marketing tactic.

DC 150

DC Social Media Metro Maryland 150

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. How to Sell More by Saying Less With the ABT Agile Narrative Framework Your association and its membership are the source of amazing stories for your content marketing. But storytelling is hard to get right.

Project 195

Project Tools Revenue Metro 195

Associations Now

AUGUST 15, 2018

Henderson Chamber of Commerce CEO and President Scott Muelrath said his organization began to explore entering the healthcare market earlier this year, after the Labor Department issued proposed regulations on AHPs. It would have been easier just to rush to market on our own, but that’s not the way we wanted to do it,” he said. “We

Nevada 74

Nevada Las Vegas Metro Proposal 74

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Host: DC-Metro Association-Nonprofit Tech Network. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

Associations Now

OCTOBER 6, 2016

When I want to get my mind off a tiresome task—like jogging on the treadmill or riding the metro —and into a more interesting, uplifting, or even hilarious place, I tap a podcast. Affiliate marketing is another way to bring in some revenue on association podcasting. Now they’re starting to see, ‘Wait, people are really listening.’”.

Revenue 106

Revenue How To Metro millennials 106

Associations Now

OCTOBER 10, 2019

According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Here’s a look at three tools worth checking out.

Conference 76

Conference Metro Press Release Technology 76

Associations Now

AUGUST 3, 2017

Also: how a marketing expert found herself quoted in major news outlets—while on vacation. Looking for a way to draw attention to your event, or possibly even your metro area? “The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week,” she wrote on her blog.

North Carolina 58

North Carolina Metro Project Report 58

Associations Now

OCTOBER 29, 2019

That’s one critical finding in the 2019 Chapter Benchmarking Report [PDF] from Mariner Management and Marketing and Billhighway, which was released last week and tracks chapter trends since 2016, the last time the study was conducted.

Metro 75

Metro Member Engagement Report Innovation 75

Mariner Management

DECEMBER 10, 2020

These conglomerations of metro areas bound together through business drive our local businesses to reach further and cross over traditional chapter boundaries. appeared first on Mariner Marketing & Management, LLC. For a number of years, we’ve been studying the changing boundaries for chapters. For many, there will be a relevance.

Metro 83

Metro Boston New York Member Engagement 83

YourMembership

MAY 22, 2014

Although unemployment rates are trending downward in most major metro areas, the recent JOLTS (Job Openings and Labor Turnover Survey) report from the Bureau of Labor Statistics showed there were 4 million job openings in the US at the end of January 2014. How much value would you place on the member loyalty created from their success?

Florida 150

Florida Metro Recruiting Recruitment 150

Associations Now

SEPTEMBER 7, 2016

The real estate group is teaming with a major property-search portal in China to help draw attention to the Miami market. Just because your association is focused on a local market doesn’t mean you can’t have international ambitions. The partnership comes at a time when Chinese investors are focusing on U.S. properties.

Miami 40

Miami Metro America Team 40

Associations Now

FEBRUARY 3, 2014

They’re up 208 percent for 2014 and 2015 compared to 2013, the Detroit Metro Convention and Visitors Bureau announced last week. It’s the result of a unified effort in the city’s hospitality industry to overcome perceptions of Detroit as a bankrupt city, said Bill Bohde, DMCVB’s senior vice president of sales and marketing. “We

Detroit 40

Detroit Metro Marketing Industry 40

GlowGlobally

JULY 9, 2009

Market & Biz Plan. MCI Launches E-Learning Services for Non-US Market » Jul. Emerging Market Strategy Seminars – Chicago and DC in August. Categories: MARCOM , Market & Bus Planning , Meetings , Product Mgmt. Membership. Public Affairs. « Final Stop ASAE Study Mission 09 – Abu Dhabi, UAE.

Chicago 60

Chicago DC Strategy Marketing 60

Associations Now

SEPTEMBER 25, 2013

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 percent fundraising increase. The study linked the rise to their BBB accreditation.

Metro 40

Metro Guidelines Sample New York 40

Associations Now

SEPTEMBER 1, 2016

As my kids start school this September, my husband and I will commence a tag-teaming relay of drop-offs and pickups featuring walking, driving, biking, and Metro riding. And it’s driven purely by market forces.”. What are the takeaways for associations? But what about associations? What takeaways or comparisons can be made?

Metro 75

Metro Washington New York Team 75

Associations Now

JULY 22, 2016

The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! It just solidified our reputation of being on the forefront of innovative marketing ideas in the D.C. area,” Marketing Manager Therese Howe explained. Rent a Bus.

Metro 40

Metro DC Email Marketing Washington 40

Associations Now

SEPTEMBER 8, 2016

Because the news industry has changed so drastically since the advent of the internet, “Reporting from the smallest towns to the largest metros, opening up our membership to [digital-only publishers] just made sense in the way the industry as a whole has evolved,” MaLoon said. And the News Media Alliance intends to keep up.

Metro 40

Metro America Innovation Industry 40

Associations Now

JANUARY 20, 2016

Such a venue also could provide the board’s team with a new marketing opportunity to target organizations that have not held meetings in the city before. And, as the city develops its metro rail system and the airport connector, the stadium will be even more easily accessible to meeting and convention attendees.

Los Angeles 40

Los Angeles Metro Team System 40

Associations Now

AUGUST 4, 2017

Indianapolis is a great example of this phenomenon: Salesforce bought marketing-tech success ExactTarget, enabling a cadre of newly-anointed entrepreneurs to launch their own ventures and startups, further spurring activity in the city. Incorporate them into your meeting and your attendees will eat (and drink) it up.

Indianapolis 78

Indianapolis Las Vegas San Francisco Metro 78

Reid All About it

JUNE 12, 2020

Identify signals in the market that can impact how you operate. Presenters: David Meltzer, co-founder of Sports 1 Marketing. Host: DC-Metro Association-Nonprofit Tech Network. Using Data to Plan, Execute, and Measure Association Marketing Strategies. 1 CMP credit. More info/register. Host: Smart Meetings.

Montana 243

Montana Leadership Tools Innovation 243

Associations Now

AUGUST 25, 2016

It’s a story as old as time—and it’s a theme oft-featured in fiction, the genre I tend to escape to on my metro ride to and from the office. Looking to change public opinion on canned foods, the Can Manufacturers Institute sought a third-party partner—and has made strides in increasing awareness on the benefits of canned foods.

Industry 40

Industry Metro Press Release Video 40

Beth Kanter

NOVEMBER 24, 2014

A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. Metro Transit also offered a free ride home to anyone who visited GiveMN.org throughout Give to the Max Day. Stay tuned!

Minnesota 28

Minnesota Metro Social Media America 28

Associations Now

MAY 28, 2013

Two-thirds of online voters came from outside the four metro areas where the ads were posted, and 75 percent said they saw the ad on a billboard or bus shelter. Rushmore should remain the same. The four-week campaign, which ran in March 2013, generated 17,681 online user sessions, 15,679 of which were unique. Why a fake campaign around Mt.

San Antonio 40

San Antonio Phoenix Sacramento Metro 40

Associations Now

JUNE 19, 2014

Respecting diversity of sexual orientation and gender identity should therefore be recognized as a matter of strategic importance to every company competing in the global market for talent,” he writes. A leading association in the space, however, worries that the move could send the wrong message about its equality record.

Metro 40

Metro Massachusetts DC Washington 40

AvidXchange: Association Management

MAY 31, 2023

Ryan is a longtime tech executive with experience that ranges from major metro news outlets to consulting firms to digital marketing and advertising powerhouses. 03:36 MICHAEL PRAEGER So, you know, within the HOA community management type space, it’s a pretty large, you know, market. 03:55 RYAN DAVIS Yeah.

System 130

System San Francisco Software Team 130

SCD Group

MAY 13, 2014

a large Texas metro newspaper (on their website, not in print) ran a negative story about my new employer largely taking our policy staff out of context. This is a critical component most marketers (and associations) forget, and it may be ruining relationships with potential donors. From my perspective, it was basically lazy reporting.

Metro 40

Metro Texas Report Project 40

Reid All About it

JULY 26, 2019

Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects. Kim Moutsos, Content Marketing Institute ). The Convergence of Data and Events: Navigating Privacy and Security for Event Marketers. Organizer: DC-Metro Association-Nonprofit Tech Network.

Arlington 34

Arlington DC Washington Metro 34

Associations Now

MARCH 2, 2016

ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau.

Metro 40

Metro Illinois Detroit United States 40

SCD Group

JULY 10, 2012

Elissa Leif and Barbara Haupt are the co-owner of MiniMatters , a Web video marketing and production company that serves associations, foundations, nonprofits, and partners mainly in Washington, DC; Maryland; and Virginia. Labels: association marketing , association membership , association videos , MiniMatters , nonprofits , SCD Group.

Video 40

Video Metro Social Media Maryland 40

Off Stage

JANUARY 20, 2011

metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” Did the local association need to better market the return-on-investment more effectively? In all successful marketing programs, knowing the competition for your product is important.

South Carolina 40

South Carolina North Carolina Metro Price 40

Off Stage

JULY 10, 2008

Work interruptions in DC are frequent—a guy driving a tractor onto the White House lawn can shut down the total Metro system for hours. Association Marketing. There are additional advantages—my daughter, who works for a non-profit organization in Washington, DC, is a case in point. Her employer encourages work-at-home days.

Metro 40

Metro DC Course America 40

Associations Now

MAY 22, 2013

With a cancellation of a major federal conference due to sequestration weighing on Central Florida, large conference hotels in the Orlando area are reconsidering their marketing approaches, something that could help them stay strong despite the negative press.

Conference 40

Conference Metro Florida Industry 40

Associations Now

SEPTEMBER 14, 2015

AMA notes that competition is already limited in 46 states, where two health insurers represent 50 percent of the local markets. In 14 states, a single insurer represents nearly half of the local market. ” If the mergers are approved, AMA notes, the number of national health insurance carriers in the U.S.

Metro 40

Metro Press Release Proposal New York 40

Associations Now

MAY 25, 2016

The failure of a ballot measure backed by Uber and Lyft led the two companies to leave the market in Austin, Texas. One of the firms hoping to fill it in Austin is doing something unusual for an app of its nature: organizing itself as a community-driven nonprofit. Now the nonprofit sector is looking to fill the void left behind.

Austin 40

Austin Texas Metro Revenue 40

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Reid All About it

AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Some associations have placed virtual events in the marketing department, others have determined they remain with the meeting planners, and many are still navigating how best to address this important transition. Keep them open all the time.

Montana 370

Montana Conference Education Tips 370