Associations Now
OCTOBER 5, 2016
Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.
Higher Logic
MAY 25, 2016
So how does a (relatively) small company like Lyft compete with a giant like Uber when their products are essentially the same? In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. They compete with community and culture. How should they do this?
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Associations Now
JANUARY 17, 2019
The National Automobile Dealers Association’s 2019 NADA Show begins next week in San Francisco. City: San Francisco. Attendees can ask about their most pressing social media and digital marketing issues or get help with a tech question that they haven’t been able to answer. Attendance is expected to top 20,000.
Associations Now
OCTOBER 4, 2018
A marketing group that aims to extend the reach of Japanese foods globally is giving an extra boost to the country’s craft beer by putting on a series of West Coast events. Introducing the public to a new type of product isn’t always easy, but a catchy slogan definitely helps.
Reid All About it
JANUARY 17, 2020
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. I’ll be happy to feature it as long as it’s not product-centric. It’s also profitable business.
Associations Now
MAY 4, 2016
This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses. The Urban Manufacturing Alliance wants to “create a stronger relationship between the consumer market in these cities and the maker movement.”.
AvidXchange: Association Management
MAY 31, 2023
Look, we have a great product. We Ryan is a longtime tech executive with experience that ranges from major metro news outlets to consulting firms to digital marketing and advertising powerhouses. 03:36 MICHAEL PRAEGER So, you know, within the HOA community management type space, it’s a pretty large, you know, market.
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