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Five Strategies to Ensure Your Digital Product Has a Killer Launch

Associations Now

Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. Launching a new digital product or service for your members soon? Launching a new product (or completely overhauling an existing one) will have a big impact on your organization.

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Clean-Energy Groups Unite on Social Media Campaign

Associations Now

To spotlight this statistic, eight clean-energy groups banned together and organized a one-day social media campaign—#CleanEnergyJobs —on February 22 to raise awareness about the availability of well-paying jobs in the sector. Of those, nearly 2 million worked to make more energy-efficient buildings, appliances, and products.

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Social Media Roundup: Boost Your Summer Workflow

Associations Now

Stay productive with a simple tip or two. Learn how to stay focused at the office, and more, in today’s Social Media Roundup. –> 9 Tips For Boosting Productivity At Work This Summer: [link] via @forbes #eventprofs #dctech. — Social Tables (@socialtables) July 1, 2013. Work Hard, Play Harder.

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You’ve Got to Read This: August 23, 2011

Reid All About it

It’s my favorite social media platform by far. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release. I love Twitter.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Understanding how customers and prospects navigate your site and product pages is invaluable for developing effective, accurate personas.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Examples include: Productivity and workflow optimization. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. You’ve probably got content — and lots of it — on your website and social media pages. Team building and management.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

This can include the i nitial event re- launch , social media promotions, newsletter emails and new product and service announcements. Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. . This can be broken down further by department.