Membership Marketing

DECEMBER 19, 2013

Growth of Online Marketing: More and more marketing dollars are moving toward various forms of online advertising. These digital marketing methods are being adopted because they are track able, scalable, measurable and global. In January, we will be launching our next Membership Marketing Benchmarking Survey.

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Reid All About it

FEBRUARY 1, 2013

Jay Baer warns us about making assumptions based on our own experience — a dangerous thing to do as a marketer. He says that Marketers from Mars, a new report from ExactTarget, “found big differences between how marketers (that’s you and me) use social media, compared to how real people (your customers) use social media.”

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Social Media Content Innovation Leadership 150

Associations Now

MARCH 27, 2017

coffee market, according to the National Coffee Association. The trade group reports that coffee consumption has surged in the past year. In fact, according to a recent report from the National Coffee Association (NCA) , coffee consumption is increasing, with the trend being driven by gourmet and espresso-brewed drinks.

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Membership Marketing

JANUARY 14, 2013

The questionnaire is now live for the 2013 Membership Marketing Benchmarking Report. However, if you are not on the Marketing General Incorporated email list, you can use this link to fill out the survey. Of course I will report many of the findings from our research here on the blog. It is that time of year again.

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Reid All About it

JANUARY 25, 2013

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing.

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Reid All About it

FEBRUARY 15, 2013

Everyone (well, most everyone) knows the benefits of content marketing. How will this impact marketing? He’s also talking about wearable technology combined with social media , and explains how marketers can prepare for these changes. Tagged: Content Marketing , Twitter. It is happening again,” says Augie Ray.

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Membership Marketing

JULY 17, 2013

Two of our authors of the Membership Marketing Benchmarking Report will present an interactive webinar on July 30 at 2:00 p.m. EDT to review the findings from our 2013 benchmarking research. You can also download a copy of the 2013 Report using this link. 2013 Benchmarking Survey' Registration is now open.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016.

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Directory Newsletter Email Marketing Social Media 60

Optimist Consulting

MARCH 26, 2014

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

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Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

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Report Survey Strategy Communications 73

Associations Now

MAY 10, 2024

According to a recent Gallup report, employee engagement in the United States is at an 11-year low. But that’s still above or at the percentage between 2000 and 2013. Time to panic? Not exactly. That notion of communicating purpose is something that associations can extend to their members as well.

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How To United States Survey Leadership 92

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Here’s more from the report: How many online videos are being produced?

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Video Report Marketing Email Marketing 40

Associations Now

APRIL 29, 2015

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.

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Video Report New York City Marketing 40

Associations Now

APRIL 24, 2014

There’s plenty of good news in a new report on nonprofit investing, but it’s clear associations can boost their portfolios’ performance. Any way you sliced it in 2013, nonprofits would likely have been better off sticking with a 60/40 mix of traditional stocks and bonds,” according to an executive summary of the results. percent to 13.5

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Mizz Information

JUNE 12, 2019

Because I’m me–the person who has spent literally the past decade obsessing about the intersection of online communities and associations–I couldn’t help but read the Community Roundtable’s 10th Annual State of Community Management report through an association lens. Oh, and helps organizations adapt and change.

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Optimist Consulting

JANUARY 31, 2013

I think that these trends will influence the way we live in 2013, which in turn could result in increased expectations from members of their membership body. Big data’ is set to become the big thing for marketeers. Marketing professionals have increasingly become focused on conversion rates on website pages. Are you ready?

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Experts in Membership Marketing

MAY 6, 2013

Results from the soon-to-be-released 2013 Membership Marketing Benchmarking Report indicate that an equal percentage of responding associations (74%) indicate that “increasing member engagement” and “increasing both membership acquisition and retention” are the top two membership goals. I hope to see you there.'

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Member Engagement Report Marketing 28

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

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Report Marketing Technology Survey 40

Portage Group

MAY 2, 2013

If you have ever wondered how other associations are grappling with these issues and how, if at all, they are evolving their membership models in order to continue to survive.and hopefully, then we hope you will take 10 to 15 minutes right now to participate in the Association Resource Centre’s 2013 Membership Model Survey.

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Portage Group

MAY 2, 2013

If you have ever wondered how other associations are grappling with these issues and how, if at all, they are evolving their membership models in order to continue to survive.and hopefully, then we hope you will take 10 to 15 minutes right now to participate in the Association Resource Centre’s 2013 Membership Model Survey.

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Survey Report DC Resources 100

Virtual

SEPTEMBER 26, 2013

2. Create a regular “value report. ”. Several of our trade association clients produce customized “value reports” that help demonstrate a member’s return on investment. In 2013, no promotional strategy would be complete without a social media component. 4. Plan ahead with your social strategy.

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Press Release Marketing Social Media New York 100

Optimist Consulting

MAY 22, 2014

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March. It appears that the catalyst for change was a report that the MRS commissioned PWC to carry out in 2012 called ‘ The Business of Evidence’.

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Associations Now

MARCH 26, 2014

60 % At least six in 10 organizations from nearly every subcategory of nonprofits—from education to health to professional societies—reported an increase in fundraising in 2013, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey. Fundraising was up across the board in 2013 in the U.S.

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Survey Class Report Course 40

Associations Now

APRIL 10, 2013

A recent report by Thomson Reuters and the National Venture Capital Association found U.S. venture capital funding dropped 14 percent in the first quarter of 2013. The first quarter of 2013 was not kind to U.S. The largest new fund during the first quarter of 2013 was Washington, DC-based NaviMed Partners, L.P.,

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Aaron Wolowiec

MARCH 11, 2014

That said, volunteerism is on the decline, according to a new report released Feb. The report found that volunteerism fell 1.1 percent in 2013, with a total of 25.4 percent of people reporting some form of volunteerism. According to the report, about 62.5 Specifically, the report found 44.5

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millennials Survey Report Newsletter 100

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Lori Anderson. Matt Rowan.

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Associations Now

JULY 11, 2014

Roughly 40 percent of mid- to large-size associations reported declining or stagnant membership, according to a new engagement and performance survey. Early last month, Marketing General, Inc., released similar research findings from its 2014 “Membership Marketing Benchmarking Report.”

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Report Tips Survey Member Engagement 40

Associations Now

JANUARY 21, 2014

New data from McKinsey & Company found that although email use is declining, it is still significantly more effective than other forms of communication for marketers looking to gain new customers. Marketers shouldn’t be too hasty in shifting budgets away from email—they just need to take a few steps to harness the full power of the inbox.

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Social Media Report Survey Communications 40

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. When done properly, it can help boost the revenues for an online publication in a noticeable way.

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Marketing Revenue FAQ Review 66

Spark Consulting

MAY 29, 2013

The 2013 Social Media Marketing Report is out. People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Is SEO giving way to inbound marketing ? (Of Is Big Data the end of market research ?

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Social Media Innovation Review Technology 150

Thanks For Playing

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

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Innovation Content Report Technology 150

Associations Now

SEPTEMBER 10, 2014

In a recent report, the National Insurance Crime Bureau noted that tailgate thefts are surging. The bureau blames the high cost of replacing tailgates, which creates a black market. Newer models still get stolen—the Nissan Altima was the biggest target from the 2013 model year—but at a fraction of the rate of older ones.

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Report Massachusetts Boston Technology 40

Associations Now

DECEMBER 23, 2015

. “Suburban office buildings that have become obsolete due to car-centric and removed locations—and which do not have some factor that will remedy these traits in the future (such as a planned transit station or new highway exits)—are unlikely to achieve market-average rents as leases roll,” the report states [PDF].

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Report Denver Price Marketing 40

Spark Consulting

FEBRUARY 13, 2013

Content marketing: how often? The 2013 Blackbaud Charitable Giving Report is out and John Haydon breaks down the key insights. As usual, ask your audience. Top 10 innovations of all time. Subtext, have we become too dependent on technology?

Innovation 150

Innovation Content Report Technology 150

Associations Now

APRIL 3, 2014

That’s according to early results from the 2014 Membership Marketing Benchmarking Report , shared by Tony Rossell, senior vice president of Marketing General, Inc. ” The full report comes out in June, but you can read more early details from the study on the Membership Marketing Blog. Other good reads.

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Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

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GrowthZone

JUNE 21, 2021

Analytics and reporting. Financial reporting. Marketing automation. Board member reporting. Email marketing. FEATURES: Marketing. Custom reporting and analysis. Email marketing. Robust reporting and analytics. Mobile staff app. Custom form builder. Multiple admin access. Fundraising.

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System Software Directory Membership Management 148