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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Student status.

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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Through a flexible planning process, Associations energize their Boards to do big things : Focus and unite on data.

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Time to breathe…and think long-term

Aaron Wolowiec

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Are you doing things differently?

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2014 is done. Bring on the New Year!

YourMembership

Sometimes I think we forget that as we run from place to place, trying to keep up with never ending demands on our time, trying to keep up with the direction our technological driven lives lead us daily. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. We are human beings, not machines.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: Let them make that choice.

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Why Leaders Need to Confront Their Fear of Feedback

Associations Now

Lack of communication on leaders’ part has some proven consequences: A 2015 SHRM poll found that 64 percent of workers say that “leaders making decisions without seeking input” was their top concern. Similarly, a 2015 Gallup poll found that 67 percent of employees are engaged when their managers give feedback on their strengths.

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