Potomac Core

MARCH 4, 2019

Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. Members Hire Tomorrow’s Associations because they have no other choice.

Industry 144

Industry Team Products Report 144

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.

Social Media 170

Social Media DC System Technology 170

Associations Now

DECEMBER 8, 2016

How three companies created personalized marketing campaigns without being creepy. Marketers like personalization a lot because they want to promote their brands, connect with consumers, and increase their conversions—and personalization is supposed to mimic those one-on-one individual, B2C conversations—but do consumers like it? .

Marketing 40

Marketing Los Angeles Video Analysis 40

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions.

DC 232

DC Arlington Virginia America 232

Reid All About it

FEBRUARY 17, 2016

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~. A few years ago, marketing experts proclaimed, “Content is king.”

Content 150

Content North Carolina Class Tools 150

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32 Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

DECEMBER 30, 2014

Sometimes I think we forget that as we run from place to place, trying to keep up with never ending demands on our time, trying to keep up with the direction our technological driven lives lead us daily. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season. We are human beings, not machines.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Higher Logic

NOVEMBER 10, 2016

In early 2015, Protech Associates Director of Customer Care Matt Bruffey recognized the need to improve the customer support experience. Bruffey launched the Protech Users Group (PUG) in July of 2015. To inform users and encourage adoption, Bruffey took several steps. Based in Columbia, Maryland, Protech Associates, Inc.

Library 180

Library Maryland Project Software 180

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Now is one of those rare times.”.

Denver 100

Denver Georgia Survey Report 100

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. If you’d like me to list your future webinar, please send me the information before Thursday for inclusion in the following week’s list. ” Check the Association Chat Facebook group for more information. No product-centric webinars, sorry.

LMS 150

LMS Raleigh Content millennials 150

Leading Learning

MAY 24, 2022

For learning businesses, it represents a tremendous opportunity for supporting social and informal learning, both of which are generally regarded as responsible for much, much more of our learning than formal education and training experiences are Informal learning. See e-learning stats for the course creator market here.).

Course 101

Course Video Cost Certificate 101

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Today’s technology and production methods make video production scalable!

Video 28

Video Content Marketing Strategy 28

Associations Now

MARCH 28, 2019

AMP for Email, an initiative by the search company to improve email interactivity by adding support for the technology it developed with its Accelerated Mobile Pages project, could help bring some of the interactivity from the web into inboxes the world over. And as a result, email design tends to be fairly conservative out of necessity.”.

Project 81

Project Marketing Products Communications 81

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. Not only is she the city’s most unabashed advocate, but she’s an absolute wealth of information about Detroit and its many points of interest. We’re likely all feeling the pressures of time, competition, money and technology. What’s inhibiting attendance?

Education 100

Education Detroit Strategy Michigan 100

Association Adviser

OCTOBER 13, 2016

For the fifth consecutive year, “ combatting information overload/cutting through the clutter ” has been the no. Technology continues to evolve to serve the needs of the association community, and while cost may be a barrier, tech products and services provide so much more than database management.

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Mining the system for specific member information will allow associations to personalize customer experiences, which could very well include new networking and learning platforms.

Certificate 100

Certificate Revenue System millennials 100

Higher Logic

FEBRUARY 28, 2017

Websites are the white wall of your marketing plan. Because many non-marketers feel like the next step for visitors to take on their website is obvious. Your CTAs should naturally blend with the information on your webpage. Marketing is becoming less an art and more a science. White walls hardly ever remain white.

Indiana 120

Indiana Illinois Content Examples 120

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Optimist Consulting

SEPTEMBER 28, 2016

The BBC shared in 2015 that its podcast downloads had increased by 36% year on year. I think there is a market for more membership organisations to offer podcasts for their members. Show notes – when you upload your podcast, you should write a bit about the podcast in the information section. What is a podcast?

Social Media 100

Social Media Content Communications Examples 100

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. The community should inform changes in the organization, and vice versa. Every member matters in a community.

Social Media 120

Social Media FAQ Boston Content 120

Delcor

AUGUST 31, 2018

You were once in charge of managing and maintaining technology systems and network infrastructure. Instead of serving as a technology custodian, become your association on nonprofit’s in-house technology advisor, ambassador, and strategic planner. Start with a technology plan for your association or nonprofit.

Technology 58

Technology Team Process Conference 58

Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), noted that some of the major updates in the 2015 edition address data, including how it relates to capture, strategy, and security; education approaches; physical security; and the impact of the global economic picture. Physical Security.

Organization 40

Organization Analysis Education Industry 40

Associations Now

JULY 14, 2015

A new study suggests that despite consumers’ desire for more privacy, they also want the information they receive to be targeted. In its just-released 2015 State of Consumer Privacy & Personalization study , the firm breaks down the challenges that arise between these opposing poles. There’s a tough one. Gigya does.

Technology 40

Technology Review Marketing Communications 40

Associations Now

FEBRUARY 1, 2016

There’s an exciting new year ahead in information technology development, trends, and growth, CompTIA forecasts in its annual survey. The Computing Technology Industry Association (CompTIA) , which represents thousands of information technology firms, thinks so. Global IT industry growth is forecast to rise to 4.9

United States 40

United States Survey Software Technology 40

Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

Social Media 60

Social Media Video Communications Marketing 60

Associations Now

AUGUST 5, 2015

Thanks to the constant connectivity of mobile devices , there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”. Providing accessible WiFi for itinerary information and using online forums to connect and network with fellow attendees are just a couple of the suggestions.

Social Media 40

Social Media Sample Review Video 40

Associations Now

JULY 27, 2016

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. The economy is up by some, if not all, indicators; technology has continued its march toward consuming our lives; and the presidential election is simply inescapable.

Recruiting 40

Recruiting Recruitment United States Report 40

Higher Logic

JANUARY 13, 2016

But, as Rachel Happe, Principal and Co-Founder of The Community Roundtable said in her 2015 Super Forum keynote speech , changing behavior isn’t easy. information sharing? Or for information sharing, you want a broad network. With comprehensive dashboards and tools like Google Analytics, we’re now awash with information.

CA 120

CA Strategy Products Process 120

Associations Now

JULY 7, 2015

In a Sec Using data from the Financial Information Forum and World Federation of Exchanges, Bloomberg Business recently gave a snapshot of what one second looks like in the global marketplace: 1.4 For starters, FIA’s Market Technology Division released a set of recommendations for firms to use as they prepared for the leap second.

Industry 40

Industry System Maine Technology 40

Associations Now

JANUARY 14, 2015

Central Command (@CENTCOM) January 13, 2015. Central Command’s Twitter and YouTube accounts on Monday and the release of purported personal information about U.S. Guidance from the Securities Industry and Financial Markets Association can help you ensure that your association is well protected. Read more: [link].

Social Media 40

Social Media California Proposal Price 40

Associations Now

JANUARY 25, 2017

A major British technology group has a warning for its members: Brexit could prove a huge problem for the industry if it goes the wrong way. Approximately 552,600 foreign-born workers worked in the tech sector in 2015—a third of whom are from the EU. and Europe—its largest trading partner for data flows.”

Report 40

Report Industry Technology Products 40

Association Success

JANUARY 29, 2018

At the Ohio Society of Chartered Professional Accountants, we embraced the power of micro-learning back in 2015. People often ask about market adaption to our micro-learning style, wondering how you can learn anything substantial in ten minutes. Here’s the story of how my association threw itself into this new phase: Where it began.

Ohio 62

Ohio Education Products Video 62

Association Adviser

MARCH 18, 2014

In keeping with these technologically-savvy times, one of our clients recently decided to test the effectiveness and adoption rate of a mobile event app at its largest annual conference. Some tips: Make sure your host can quickly and adequately respond to your needs, and that the database you will use to input information is easy to use.

Georgia 60

Georgia Revenue Conference Technology 60

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. Make that information part of your brand. Tactic #3) Leverage Expertise. Tactic #5) Bridge the Education Gap.

millennials 100

millennials Course Tools Industry 100

Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

Mooc 72

Mooc Course Video Education 72

Associations Now

JANUARY 19, 2016

Nearly 70 percent of nonprofits reported they do not have any kind of formal succession planning in place, “which suggests that they are not developing talent within their own organizations in preparation for changes at higher-level positions,” according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF]. “As

Survey 40

Survey Innovation Report Strategy 40