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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? Successful marketing and sales teams are increasingly going to be defined by how well they can work together. Service Level Agreements (SLAs) become a matter of how much of the goal each team will take, in a measurable way. Be more educational and less promotional.

Marketing 184
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2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. The 2019 State of Community Management report reveals that communities are transforming organizations in fascinating (and profitable) ways.

Report 166
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Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. Billhighway provides an evergreen resource bank on chapters and in 2019 the cream of the crop is their in-depth series on how to spot, help and avoid chapter crises.

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39 Online Community Stats You Should Know in 2019

Higher Logic

36% of programs include performance goals for individuals outside of the community team. Learning/Education/Training (31%). Community teams only spend 9% of their time on business management. 34% of community teams are a team of one. Community teams only spend 9% of their time on business management.

Strategy 195
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Book of the Month—January 2019

Association Success

How is your association committing to a competitive education strategy? Competitive Advantage: Create Continuing Education That Is Profitable, Sustainable, and Impactful by Tracy King, MA, CAE. Presently, a large majority of associations do not have an education strategy. Old learning formats and pricing models are failing.

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Deliver Superior Conference Education Value

Velvet Chainsaw

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience. For example, at PCMA’s most-recent Education Conference, a hackathon explored how the events community can combat homelessness. What kind of challenges can you give your education leaders to make wisdom the goal of your session outcomes?

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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. Association communications teams can play an important role in generating nondues revenue, according to Naylor Association Solutions’ 2019 Association Communications Benchmarking Report [registration].

Revenue 92