Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Associations Now

JANUARY 3, 2014

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. This article from Search Engine Journal explains how your website structure affects SEO. Event Tech Tribe Unite 2017 (New York). Location: New York. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Associations Now

SEPTEMBER 5, 2017

The New York Post slammed a 2014 decision, spearheaded by Deputy Commissioner Jessica Tisch, to put the entire police department on Windows Phone 8.1. The platform was already in decline by the time the decision was made, and more popular platforms like iOS and Android had already won out in the market. via NYPD News ).

New York 92

New York Software Price Committee 92

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. I wade through a lot of self-improvement crap out there and only occasionally find a good nugget, like this article by Benjamin P. Presenters: Shashi Bellankonda, chief marketing officer, Surefire.

millennials 150

millennials eBook Washington Innovation 150

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. If you have a veteran in your life, share this article about George with them and see if they might be willing to share a bit about their experience. Hosts: Firespring and Nonprofit Coordinating Committee of New York.

Tools 176

Tools Social Media Marketing Case Study 176

Reid All About it

OCTOBER 4, 2019

The weekly list of free educational events and resources for the association community… If, like me, you’re sick of all the negativity around, you’ll appreciate this article by Wes Trochlil of Effective Database Management about what’s good in data management —yes, data management, we’ve come a long way, baby!

LMS 186

LMS DC Social Media Washington 186

Reid All About it

APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Impexium dispels some myths you’ve heard and worries you may have about getting a new AMS. Host: New York Society of Association Executives. Career changers.

Revenue 195

Revenue Technology Education Video 195

SCD Group

JUNE 10, 2013

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable.

Mooc 40

Mooc Tennessee Georgia Colorado 40

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. If you have a veteran in your life, share this article about George with them and see if they might be willing to share a bit about their experience. Hosts: Firespring and Nonprofit Coordinating Committee of New York.

Tools 150

Tools Social Media Case Study New York 150

GlowGlobally

JANUARY 25, 2013

In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. Sales & Marketing.

Marketing 60

Marketing Products Certificate United States 60

Associations Now

MARCH 5, 2020

The bill would remove a cap on the number of articles freelancers can write each year—the most contested aspect of the law—while requiring that contracts specify rate of pay, a schedule for payment, and an agreement regarding intellectual property rights. “So Bills pending in New York and New Jersey may replicate the three-prong test.

New Jersey 99

New Jersey California New York Guidelines 99

Associations Now

MAY 15, 2019

In a recent report [registration] by Bond Brand Loyalty, the marketing firm found that one of the main reasons people took part in loyalty programs is that they improved the experience with the brand, not just that they could save them money.

New York 79

New York Maine Course Report 79

Associations Now

DECEMBER 21, 2018

The podcasting market, which is growing into a major media force of its own, is fostering an array of new tracking standards, including one produced by NPR. The Interactive Advertising Bureau, meanwhile, is launching a certification campaign. NPR’s efforts have already earned wide industry support.

Certificate 97

Certificate New York Review Products 97

Reid All About it

APRIL 26, 2011

Will you pay $195 a year to read the New York Times online? The folks at TMG’s Engage blog explain the Times’ new metered approach. Readers will still have access to articles through search engines and social media. Read the rest at Socialfish… Photo by Mike Licht. Content Alone Is Not Enough.

Social Media 150

Social Media Case Study Library New York 150

Reid All About it

OCTOBER 1, 2011

Here’s my selection of customer service and marketing smarties who impressed me in September. Word of mouth isn’t dead,” says Alan Belniak at Marketing Profs. When I read this New York Times story I immediately thought, aha, marketing genius. Tagged: Customer Service , Marketing. Warms my heart.

Austin 150

Austin Massachusetts New York Marketing 150

Associations Now

SEPTEMBER 18, 2017

The matter comes up in light of a story last week in the New York Times about how nonprofits are increasingly looking to professional marketing firms to spread the word about their work. But, reading the Times article, I worry that an important distinction between the medium and the message is at risk of being neglected.

New York 77

New York Communications Certificate Marketing 77

Association Navigator

AUGUST 19, 2013

We heard the news a couple of weeks ago that Jeff Bezos, founder and chief executive of Amazon is buying The Washington Post and there have been many articles about what this means for the newspaper business. Yesterday’s New York Times article, “He’s Going to Break Some Eggs” is certainly worth reading.

Washington 100

Washington Virginia New York Innovation 100

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. Hear what works, where to focus your resources, marketing, management, and tracking. Host: New York Society of Association Executives.

Revenue 335

Revenue Conference Industry Strategy 335

Beth Kanter

JANUARY 12, 2018

Towards the end of the day, the New York Times published a story about a big announcement from Mark Zuckerberg about a change in the algorithm and newsfeed that it would prioritize what their friends and family share and comment on while de-emphasizing content from publishers and brands. This year I had a tsunami of birthday wishes.

Social Media 74

Social Media New York Video Content 74

Associations Now

AUGUST 22, 2018

Open tournament, which started Tuesday and continues through September 9, USTA commissioned artists to adorn public tennis courts with their work in five cities: Chicago, Cincinnati, Los Angeles, Miami, and New York. This was one of the most difficult projects I did in my life; but I liked it a lot,” Figueroa said. “I

Los Angeles 40

Los Angeles Miami New York Chicago 40

Associations Now

SEPTEMBER 16, 2019

Since then, paywalls have taken an interesting direction—once very leaky, they’ve started to “harden up” again, with publishers choosing to cut back on the number of free articles one can read before having to take action—whether that comes in the form of paying or through registration.

Revenue 58

Revenue New York Discount Content 58

Reid All About it

OCTOBER 29, 2021

Marketing education. Velocity Partners always publishes enlightening and entertaining articles like this one, A Stakeholder Through the Heart. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

Revenue Survey Leadership Education 195

Associations Now

DECEMBER 2, 2014

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. At one point, a New York City taxi medallion cost more than $1 million, and they have regularly sold for six figures elsewhere.

Price 40

Price New York City New York Revenue 40

Jamie Notter

SEPTEMBER 2, 2015

Just ask Amazon after that New York Times article came out. On the other hand, the article links to Amazon's list of leadership principles over on the jobs section of the website. It's not just marketing spin. While you are working on the ideal, you MUST confront the reality of your culture. Lots of turnover.

New York 70

New York System Leadership Examples 70

Associations Now

JULY 5, 2016

But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way? I use my Facebook feed to read news—with sites like Gawker , Vox , and Mental Floss near the top of the list. Time for a New Direction?

Social Media 74

Social Media New York Video Content 74

Reid All About it

FEBRUARY 2, 2018

This report explains why every association should have a new member onboarding or orientation program, what you should expect from your program, how to launch the best program, and how to improve your existing program. Last week, I shared an excellent article from The New York Times Magazine about Bitcoin and its underlying technology.

Chicago 93

Chicago Nashville DC eBook 93

Association Success

MARCH 27, 2017

If you’ve read my article on the pros and cons of hiring a freelancer , then you might be convinced at this point that it is the right move. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Finding a freelancer is easy.

How To 76

How To New York City DC United States 76

SCD Group

AUGUST 13, 2012

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 5 Building integrated marketing plans is a must to effectively mix new and traditional.

Tips 40

Tips Marketing Social Media Tools 40

Associations Now

FEBRUARY 29, 2016

Sharing employees and market insights may seem like an outlandish notion to businesses that compete with each other, and many in the association community may be similarly skeptical of collaborating with other organizations that serve the same members. Can academics teach us a thing or two about working together? Other Good Reads.

Iowa 40

Iowa New York Products Communications 40

Associations Now

MARCH 18, 2016

Thanks to consumer interest, an immersive experience, and low-cost headsets, virtual reality may become a mainstream feature of association meetings and destination marketing. Perhaps you were one of the lucky 1 million New York Times subscribers who received virtual reality viewers last fall, thanks to a collaboration with Google.

New York 40

New York Video Project Cost 40

Associations Now

MARCH 23, 2020

The tactics vary significantly: A “freemium” approach , in which readers are asked (but not forced) to pay, was common on news sites for years; a “ hard paywall ,” in which all content is gated unless you subscribe or join, tends to be favored by membership groups. And as technology has shifted, so have tactics.

Revenue 71

Revenue Content New York Course 71

Associations Now

DECEMBER 22, 2016

I love making New Year’s resolutions; keeping them is another story. Change is hard, and as a New York Times writer points out , it’s also exhausting. That’s because making New Year’s resolutions is out—making “ questolutions ” is in. . How can we use marketing to connect with—rather than sell to—our members?

Revenue 40

Revenue New York Price millennials 40

Associations Now

JUNE 21, 2013

The New York Hilton Midtown is discontinuing its room service option in August. Business travelers staying at the New York Hilton Midtown will have one less option to satisfy a late-night craving come August. We think the world is going in this direction, particularly in big urban markets.

New York 40

New York Revenue Marketing 40

AE on the Verge

MAY 31, 2009

Test Marketing Messages Online First. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. Matthew Ferrara - Tech Tips, Articles. Test Marketing Messages Online First. AE on the Verge. Sunday, May 31, 2009.

Marketing 28

Marketing New York Tips Social Media 28

Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. ” Do the publishing experiences of the associations in this article reflect your association’s member communications? . ” Do the publishing experiences of the associations in this article reflect your association’s member communications? Adam Bryant.

Georgia 60

Georgia Directory New York Newsletter 60