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Decade of Nimblers: A celebration of our staff

Nimble AMS

It’s rare to work for a product company where every voice is considered when developing new or updating existing features. Ajay Sigh, Director of Product Management, Pragmatic Certified Product Manager, Level III? ? . They make innovation easier for the product team. and two Boston Terriers, Louie & Oscar.

Boston 134
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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Product: Here’s the cold, hard reality.

Marketing 100
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Expand Your Product Line: Clone Your Classic Conference into Punchy Regionals

Association Success

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. For us, that tends to be Anaheim, Orlando, San Antonio, Nashville, and Boston. The association can even attract new regional sponsors.

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Redefining Membership? Consider These Three Steps

Associations Now

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. Our board didn’t want to leave [Boston Beer] out there to hang.”.

Boston 95
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How the Craft Brewers Redefined Membership

Associations Now

The craft beer industry is evolving, and as craft brewers have done more and more with innovative products, the definition needs to keep up with the times,” says Paul Gatza, director of the Brewers Association. Consider market forces affecting members. Our board didn’t want to leave [Boston Beer] out there to hang.”.

Boston 92
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Association Brain Food Weekly: 3.25.22

Reid All About it

Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. I’ll be happy to feature it as long as it’s not too product-centric. 1 CMP credit. More info/register. 1 CAE credit.

Revenue 195
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Reads of the Week: April 19, 2013

Reid All About it

First… Oh, Boston, you’re my home. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. digitalNOW (#diginow13). Why the disconnect?

Boston 150