What if associations required every staffer to cold-call one member each week just to connect and listen?
Spark Consulting
MAY 22, 2024
If retention goes down, the membership staff gets blamed, even if the reason people are leaving is because, for instance, they hate the monthly magazine. It stifles innovation, because people think “cover your ass” not “come up with and try amazing new idea.” Information, sure, but also connection.
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