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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. But the secret to making red meat appetizing to them may involve throwing out the old marketing rule book.

Texas 40
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Association Brain Food: 1.5.24

Reid All About it

He shares five resources for getting up to speed and staying informed about AI. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Non-dues revenue. 1 CAE credit. 1 CAE credit.

Revenue 281
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Association Brain Food: 12.1.23

Reid All About it

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? and Author of Race for Relevance: 5 Radical Changes for Associations Frank Grace, IV, CAE, Senior Director of Information Management, Smart Electric Power Alliance Wed 12/6 at 1 p.m. –

Arlington 271
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Why you should pony up the cash for your social media strategy

Association Success

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . But for TXOGA, which brought on MKG Marketing to help nail down and follow through on a strategy, having that kind of support is crucial to its mission. .

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Chapters Impacting the 2020 Census

Mariner Management

The Alabama, Illinois and Texas Chapters of American Academy of Pediatrics are among those taking action. The chapter also will reach out to English and Spanish television and radio stations to provide information to listeners in target populations. The 2020 Census has been in the news for many reasons. Many are talking about.

Alabama 62