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Association Brain Food: 5.24.24

Reid All About it

TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Association magazines.

LMS 248
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Insights your association management software can provide your board of directors

Nimble AMS

Board reports summarize your association’s efforts , giv ing your board of directors necessary information without being too time-consuming. When writing these reports, your association management software (AMS) can provide valuable information to make the reporting even easier and more insightful. .

Software 126
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5 myths to avoid when marketing for associations

MultiBriefs

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

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CMA Wins 6 Industry Awards For Creative Design, Publications

CMA Solutions

Magazine Design, Holiday Card, PR Win 1st Place at NJ Ad Club PRINCETON JUNCTION, N.J.—Nov. 1, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won six industry awards for an array of creative designs, publications and public relations from NJ Ad Club.

NJ 52
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We Asked, You Answered: New Skills for Today’s Leaders

Associations Now

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. Michele Nichols Project Manager, American Society of Regional Anesthesia and Pain Medicine Strategic Planning. But now that I handle various types of content (e.g.,

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Know Thy Customer

Velvet Chainsaw

This can be very insightful for identifying and making plans to strengthen the linkage between membership and premium conference participation, For this analysis, you’ll need a member since date from your Association Management System or CRM. Conversely, new members invest in the most premium products at a much lower rate.

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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. I’m happy to feature it as long as it’s not too product-centric. Google doesn’t look kindly on AI-infused content.

Chicago 206