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Plan to Succeed in the Magazine Production Process

Association Adviser

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Tracy Tompkins. Create an annual editorial plan. Create an Editorial Committee. ” 2. .

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Engage volunteers, take a page from the magazine

Aaron Wolowiec

For the last year I’ve had the opportunity to serve on the editorial advisory board of Michigan Meetings + Event s magazine. We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry. Content & Articles. Mountain and Northwest).

Michigan 100
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Association Brain Food: 5.24.24

Reid All About it

Association magazines. m3Magazines offers advice for transforming your magazine into a valuable resource for members. They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. I’m happy to feature it as long as it’s not too product-centric.

LMS 248
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Association Brain Food: 5.31.24

Reid All About it

Hannah Carvalho at Associations Now shares the advice of Jennifer Blenkle of the American Physiological Society and Ankur Ponda of McKinley Advisors on how to build a smart sunsetting strategy for products and programs. I’m happy to feature it as long as it’s not too product-centric. Event design. We can dream, right? |

Chicago 248
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Successful Association Sales: Selling Value Instead of Products

Association Success

The answer is simple: the purchasing decision is made not based on the cost of the product, but on the value that product is perceived to deliver. The sale of advertising, exhibits and sponsorships can be modeled after the way the auto industry positions their products—not by cost but by value to the consumer. Product Mix.

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What’s Your Favorite Mars Product?

Association Navigator

Don’t miss the great article in the new Fortune magazine about Mars – Inside Mars, one of the 100 Best Companies to Work For , by David A. My favorite Mars product is Peanut M&M. Here’s what I find interesting: Mars’ headquarters is in McLean, Virginia, the DC suburb where I live. Congratulations to Mars!

Products 100
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Association Brain Food: 2.2.24

Reid All About it

Print magazines. m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit.