Association Adviser

MARCH 19, 2013

Association Publishing Market Puts Digital in Focus. Eight Hidden But Powerful Google Tools for Business. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business. May 29-31, 2013. ASAE 2012 Marketing Membership & Communications Conference.

Georgia 60

Georgia Directory New York Newsletter 60

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 98

Strategy Marketing Social Media New York 98

Associations Now

JANUARY 8, 2014

Over the year-end holiday break, you might have seen the “Best Of” editions of the Associations Now Daily News , one each in Leadership , Technology , Money & Business , and Meetings , which gathered highlights from our coverage in 2013. Freelancers’ Union: How It Topped 200,000 Members , by Ernie Smith, March 25, 2013.

California 40

California Directory Case Study Member Engagement 40

Associations Now

APRIL 23, 2013

This year’s paidContent Live 2013 was no exception, with many noting just a handful of women on panels, including Alejandra Owens, the managing editor of AARP’s blog. — Ernie Smith (@ShortFormErnie) April 17, 2013.@ — Ernie Smith (@ShortFormErnie) April 17, 2013. The company iterates fast.

Conference 40

Conference Cost Content New York 40

Associations Now

APRIL 16, 2013

. — Sarah Beauchamp (@sarahconvene) April 16, 2013. “Splash aims to do for event planning what Facebook did for people: give them easy-to-use tools, such as a website, for promoting and planning events and parties,” Business Insider reports. Zml5F7 #eventprofs #marketing #sm. ht @sarahconvene ).

Event Planning 40

Event Planning Social Media Tools Content 40

Velvet Chainsaw

MARCH 28, 2013

Recently I participated in the Convention Sales Professional International’ s Annual Conference “Tool Box For Success 2013.” Convention centers are adding unusual meeting space for niche markets. Don’t worry! If you know me, you know it was not a traditional panel.

Conference 40

Conference Innovation Technology Tools 40

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Lori Anderson. Matt Rowan.

Industry 144

Industry Team Products Report 144

Membership Marketing

APRIL 17, 2013

As we deploy new and exciting marketing channels, it is often good to step back to be sure that we are covering the basics. In the April issue of Marketing Advents , Mills wrote an article titled, Direct Mail: The Foundation for Marketing Success. Marketing Channels' What’s the bottom line?

Marketing 40

Marketing Products Social Media Recruiting 40

Associations Now

APRIL 1, 2013

— Team Slice-Works (@sliceworks) March 29, 2013. Word of mouth can be an important tool, especially when recruiting new members. She suggests you use the five T’s of word-of-mouth marketing : talkers (or influencers), topics (or message), tools, taking part in the conversation, and tracking. (ht

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

Marketing 28

Marketing Report Email Marketing Recruiting 28

Membership Marketing

OCTOBER 8, 2013

The 2013 Membership Marketing Benchmarking Report highlights that 32% of associations “continue indefinitely to contact lapsed members.”. There are many marketing tools available for following up with former members. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 40

Marketing Tools Resources Communications 40

Associations Now

MAY 13, 2019

For those of you concerned about privacy: Microsoft has specifically shied away from making its facial-recognition tools available to, for example, law enforcement. Perhaps I was a little early on the draw when I first wrote about the FIDO Alliance in 2013, complete with headline “ Is Now the Time to Move Past Password-Based Security?

Certificate 86

Certificate Tools Course Marketing 86

YourMembership

AUGUST 21, 2014

We offered hundreds of content pieces, including e-Books, whitepapers, articles, tools and templates to any association professional free of charge for them to use. Video is only second to face-to-face interaction as a tool to humanize your brand and content. In 2014 the emphasis turned to video and webinars. CAE Webinar Series.

Leadership 150

Leadership Team Nashville Austin 150

Associations Now

JULY 19, 2019

Microsoft’s chat and collaboration service Teams now has a bigger daily user base than Slack, but their use cases differ in important ways—particularly in terms of how they integrate with other tools. Of course, Microsoft’s ownership of that competitor probably gave it a leg up in the market.

Team 54

Team New York Tools Maine 54

Associations Now

APRIL 25, 2013

But according to a recent study by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, at least one side is having trouble measuring that value—the marketers. Measuring things out: How can marketers help show the value proposition? Emerging technology.

Report 40

Report Marketing Technology Survey 40

Beth Kanter

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

Tools 28

Tools New York City Social Media Seattle 28

Associations Now

NOVEMBER 20, 2019

In 2013, his vacation was the subject of a news report. Freed says first-timers and fervent fans alike have fallen in love with the films, which have their own dedicated blog and have become excellent marketing tools for Virtual. “I Back in 2012, Freed’s out-of-office was a simple parody movie trailer , with dramatic vocals.

Massachusetts 94

Massachusetts Video Products Review 94

Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. These tools help members find information more quickly via self-service tools including: Product documentation. Your user group’s input will likely help you build products with fewer support issues and more market relevance. Frequently asked questions. Discussion forums.

Cost 134

Cost Products Innovation Team 134

Ngage Management

APRIL 5, 2023

Association Management Companies (AMCs) allow services to be customized to meet specific client goals, supporting strategic planning, membership development, communications, marketing, finance, board governance, and more. Ngage uses this tool to better serve our culture and our clients.

Michigan 52

Michigan Team Innovation Project 52

Associations Now

NOVEMBER 20, 2019

Longtime T-Mobile CEO John Legere is a lot of things—leather jacket-wearing marketing genius, livestreaming slow-cooker enthusiast —but perhaps his best-known role is that of disruptor. These moves slowly increased T-Mobile’s market share and forced its larger competitors to improve their alternatives.

Press Release 54

Press Release Price Social Media Strategy 54

Eric Lanke

JUNE 3, 2013

image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Your association has some quality products--networking, market intelligence, professional education, etc.--and

Newsletter 100

Newsletter Products Price Resources 100

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

North Carolina 60

North Carolina Tools Analysis United States 60

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Mobile is a great opportunity to serve your members better with tools and services to meet each member’s need,” she said. And, it’s not hard.

Social Media 100

Social Media Survey Video Technology 100

Expo Logic

FEBRUARY 28, 2020

In October of 2013 we deployed a similar technology with our partner Birdzi. At IAEE Expo Expo in December 2013 we again deployed the technology and showed the floor traffic real-time with a big screen in our booth. Katie Cook Senior Marketing Communications Specialist, Event Tech Group Katie has a passion for marketing and writing.

Technology 36

Technology Innovation Products Software 36

Aaron Wolowiec

SEPTEMBER 2, 2014

In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete. Whatever tool you use, this was an opportunity to think more deeply about it – and to possibly identify areas where it could be improved. What opportunities exist in your market you can benefit from? Consultant-driven? Priorities clash.

Nashville 100

Nashville Analysis Review Communications 100

Spark Consulting

MAY 5, 2014

Prior to November 2013, NICSA asked its 170 member companies to join into one of 18 different member categories. You can do a lot with the tools most of us have access to,” Engel says. For small and medium-sized associations, don’t let we don’t have the tools be an excuse. Sometimes you just need a little will to make it happen.

Philadelphia 150

Philadelphia Discount Analysis United States 150

Association Success

NOVEMBER 23, 2017

I first read The Lean Startup by Eric Ries in 2013. We were creating a set of tools for architectural licensure candidates to report their experience, so that a supervisor could approve their hours and they could fulfil the requirement necessary to gain a license. The vast majority of people still use the original tool.

Project 68

Project Review Tools Innovation 68

Associations Now

DECEMBER 17, 2013

Plus: the real deal behind the modern-day marketer. — Dave Lutz (@VelChain) December 17, 2013. How I Learned to Stop Worrying and Love Marketing [link] #contentmarketing #npmarketing @kivilm. entura (@venturajm) December 16, 2013. Marketing matters: Technological changes have driven a shift in marketing strategies.

Social Media 40

Social Media Content Tools Marketing 40

Association Adviser

AUGUST 8, 2016

Since the introduction of its signature feature, “Stories,” in 2013, Snapchat has allowed users to share sequences of photos, videos, text and more (called “snaps”) directly to all their friends at once by adding them to their story, which is where snaps remain for 24 hours after they’re posted. Marketing your event.

Social Media 60

Social Media Video Communications Conference 60

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective? percent from 2013 (from 34.04

Content 40

Content Email Marketing United States Survey 40

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. Text polling is an inexpensive and easy tool for presenters to use before, during and after a talk. Dana Plotke, Naylor.

Communications 60

Communications Technology Tools Marketing 60

Associations Now

OCTOBER 10, 2013

Plus: B2B marketers want to meet you, not tweet you. — Deirdre Reid (@deirdrereid) October 10, 2013. — Deirdre Reid (@deirdrereid) October 10, 2013. Why events are a crucial part of any content marketing strategy: [link] via @SmarterShft #eventprofs. — pcmaconvene (@pcmaconvene) October 10, 2013.

Social Media 40

Social Media Guidelines millennials Content 40

Associations Now

MARCH 28, 2013

Also: Why the future of marketing lies in intimacy. Unfortunately, prediction tools aren’t very useful while trying to make decisions. — Nissrine Ghannoum (@nghannoum) March 28, 2013. RT @ jkcallas The Human Touch – Important For #Marketing Today and Tomorrow via @ brennermichael ow.ly/ju9JG.

Social Media 40

Social Media How To Leadership Tools 40

Associations Now

APRIL 18, 2014

Here’s a look at three ways to use photo-sharing tools effectively at your upcoming events—from associations that have tried these tactics out. If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Keep It Simple. Hold a Contest.

Iowa 40

Iowa Boston Video Course 40

Associations Now

DECEMBER 22, 2014

The shares of revenue from paid subscriptions, events, data and info sales, and “other” sources all increased in 2013, though print-advertising revenue still accounts for 54.7 percent in 2013 to 9.3 Join us in January for: Tools for More Effective Board Meetings – Free Expert Webinar featuring @rickmlent [link] #assnchat.

Revenue 40

Revenue Survey Tools Industry 40

Associations Now

JUNE 12, 2015

Webinars that integrate video—whether through webcams, streaming, or video clips—increased from 9 percent in 2013 to 16.5 The report says increased audience engagement is the result of growth in the use of interactivity tools. At 82 percent, Q&A is the most used interactivity tool. percent in 2014. Interactivity.

Press Release 40

Press Release Video Guidelines Report 40

Associations Now

SEPTEMBER 6, 2013

All they’re asking for are the tools you have to offer. — Michael Findling (@mfindling) September 6, 2013. The future now lies in engaging your members in whichever tool they are using. — Eva Sirman (@esirman) September 5, 2013. Is Customer Experience Manageable? Here’s to the future of engagement.

Social Media 40

Social Media millennials United States America 40