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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy. The Challenge.

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Association Brain Food: 12.1.23

Reid All About it

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. .

Arlington 266
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV

Revenue 277
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Association Brain Food Weekly: 5.8.20

Reid All About it

Chill out by the stream of your choice, perhaps one in Texas, Colorado or elsewhere. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear small-staff executives share their “on the ground” experiences and strategies for the future and join an open-ended discussion of the unique challenges you are facing.

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Association Brain Food Weekly: 12.18.20

Reid All About it

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Go explore!

Video 221
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Leadership Limerick: Be Sensitive to Climate Change

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. I suggest that's accurate for more than marketers.

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Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. What the deuce? She’s right. CAE credit.